Changing to Provide Meaningful Value: A Q&A with Scene+ on Relaunching Its Loyalty Program, Personal

Scene+ was founded in 2007 by Cineplex and Scotiabank, one of Canada’s largest movie theater chains and one of Canada’s top five banks respectively. Cineplex had access to a large amount of customer data without an effective way to act on it, while Scotiabank — which had a strong understanding of how to act on customer data — was looking for new industries to invest in. Their ability to solve each other’s problems led to a natural partnership, creating a program....

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