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The North Face has continually innovated the outdoor gear market since 1966. Over the almost 60-year tenure of the brand, it has developed iconic styles recognized by athletes, outdoor enthusiasts, and everyday consumers alike. For decades, much of the brand’s loyalty was built on the trust it built with consumers through the quality of the products.
In 2013, the brand started looking into rewards programs and other ways to create value for its loyal customers, ultimately....
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