Author Doug Zarkin Discusses His New Book and How Brands Can Move Out of the Friend Zone and Into Brand Love
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Author Doug Zarkin began his career journey in the agency world, moving up the ranks and eventually starting the youth, entertainment, and lifestyle division of Grey Advertising before moving to the client side. He went on to work in the beauty industry, joining Avon to help create and launch their “Mark” by Avon brand. Next was a stint at Victoria’s Secret, where Zarkin helped accelerate the Pink brand. During an 11-year tenure with EssilorLuxottica as the Chief....

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