Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies
l360Insider

Founded in 1962, Kampgrounds of America, Inc. (KOA) is the largest independently-owned campground system in the world. From its beginning, the brand has focused on collecting customer data and using that data to improve its customer experience. The nature of the campground industry makes it complicated to navigate from a technology and customer loyalty side. Unlike other industries in the hospitality category, camping offers a wide range of lodging and amenities options. As an industry....

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