A Game-Winning Approach: A Q&A with Aristocrat on Building B2B Customer Loyalty

Aristocrat was founded in Sydney, Australia, in the 1950s as a gaming provider. Expansion followed in the next two decades, bringing the first five-reel slot machine to Europe and the U.S. By 1979, the all-electronic game, Wild West, arrived on the gaming scene. Fast-forward to the 1980s, and machine leasing leads to significant growth for the company.   In the 2000s, Aristocrat began to operate in Nevada and continued to grow. Within the first two decades of the 21st century....

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