Loyalty Marketing in a Challenging Environment Inspires MGM Resorts International

  • April 17 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Though it built the Borgata Hotel Casino & Spa in Atlantic City as a joint venture with Boyd Gaming, MGM Resorts International purchased the entire hotel in 2016.   A popular destination in a challenged market, Borgata has been folded...Read More

Filling the Gaps Leads to a Smoother Customer Journey for AstraZeneca

  • April 14 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

AstraZeneca, the British–Swedish multinational pharmaceutical, and biopharmaceutical company, is the world’s eighth-largest drug company based on sales revenue. With major operations in the United States, as well as the U.K. and Sweden...Read More

Meeting and Exceeding Customer Expectations Drives Loyalty at Avis Budget Group

  • April 13 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“Customers expect us to know them,” states Regina Mylan, vice president customer engagement and loyalty at Avis Budget Group, “especially if they have been with us before.  They expect us to know about their preferences and...Read More

Personalization Leads to Winning Loyalty Efforts for MLS Portland Timbers

  • April 12 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The Portland Timbers are one of the most successful teams in Major League Soccer (MLS), both on the field and at the ticket window. The city has a long history with outdoor soccer stretching back to the North American Soccer League of the 1970s...Read More

How Schluter Systems Builds Customer Loyalty Across Platforms

  • April 11 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Schluter®- Systems is a company that you may be more familiar with than you realize. In houses and businesses around the world, you’ll find Schluter products. What you may not know about are the care and customer education efforts that...Read More

TIAA Rebrand Starts with Customers

  • April 10 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

TIAA has transformed multiple times since its founding in 1918. Formerly known as TIAA-CREF (Teachers Insurance and Annuity Association-College Retirement Equities Fund), the Fortune 100 financial services company’s most recent...Read More

Trust is the Key to Loyalty at Pearle Vision

  • April 07 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“At Pearle, what we have come to realize is that in an effort to not only retain our patients but most critically attract new ones, loyalty, no surprise, emanates from trust,” states Doug Zarkin, CMO of Pearle Vision. “If you...Read More

Social Media a Big Part of the Broncos Loyalty Marketing Playbook

  • April 06 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The Denver Broncos are the only team out of the eight original American Football League franchises to have never played in that circuit’s championship game. Indeed, they never finished above .500. Their woes continued past the 1970 merger...Read More

Customer Journey has Several Avenues for Prudential

  • April 05 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Improving customer experience is a continuous process for Prudential Financial. “We've made a lot of headway over the past few years,” says Gail Van Dalen, VP marketing and customer experience for Prudential’s Individual Life...Read More

Colorescience Delivers Consistent Customer Experience Through Multiple Channels

  • April 04 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Colorescience is a beauty brand based in suburban San Diego, California. It was founded by Diane Ranger, a former kindergarten teacher from Houston, Texas. After wandering into a small beauty products boutique in Houston, Ranger was inspired. She...Read More

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