Brian Solis Looks to Change How Companies View Customer Experience

  • March 02 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

If you ask 100 executives what customer experience means to them, you would likely get 100 different answers. The need to define CX is compounded by the fact that modern customers expect the very best customer experience from their favorite brands...Read More

FedEx Prides Itself on Its Customer-centric Culture

  • March 01 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

FedEx Services prides itself on its customer-centric culture, which leads to stellar customer engagement and brand loyalty. FedEx, which earned Bronze honors in the Customer-centric Culture category at the Loyalty360 CX Awards at the 2015...Read More

Marriott Q&A: Reengineering the Concept of Customer Loyalty

  • February 29 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The customer loyalty industry is evolving. The idea of simply offering points for generic rewards is becoming obsolete. Today, winning customer loyalty is about building relationships and sustaining an ongoing dialogue to make an authentic...Read More

FIS Global Designs Quality Customer Experiences Through a Full Suite of Customized Loyalty Solutions

  • February 27 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

We are approaching a new era of customer engagement. And with the dawn of this new age, comes the chance for businesses to find innovative ways to win the loyalty of those they serve. Not long ago it was virtually impossible for major bands to...Read More

The Dallas Cowboys are Taking Customer Experience Beyond Game Day

  • February 26 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The NFL is the undisputed king of American sports. Every Sunday, fans across the nation are glued to the TV watching their favorite teams. For the Dallas Cowboys, giving these fans an unforgettable customer experience is the team’s primary...Read More

Wyndham is Making Loyalty Programs Simpler than Ever Before

  • February 25 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

As loyalty programs in every industry become more and more convoluted, Wyndham Rewards takes the exact opposite approach. The key feature of this rewards program is its simplicity: for 15,000 points, guests receive a free night at any Wyndham...Read More

Customer Engagement Shifts into High Gear with Allstate’s New Drivewise® App

  • February 24 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Allstate is America’s largest publicly held personal lines insurer. The company was founded in 1931 and has grown to cover about 16 million homes. Allstate’s loyalty program, Allstate Rewards, allows customers to earn points by driving...Read More

Guardian Life Insurance Places Itself Ahead of the CRM Curve with Advanced Customer Data

  • February 23 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Guardian Life®  has been providing its policyholders with financial services for 155 years. The secret to this kind of longevity has been a customer experience built on the recognition that customers rely on the company when they and...Read More

ATB Financial Improves CRM, Engages Customers, and Changes How Its Clients View Banking

  • February 22 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“People have spent a long time making banking work for banks. Now we want to make banking work for people.” These may not sound like the words of a typical member of bank leadership, but Dwayne Calder, Director of Operations in...Read More

Ryder Succeeds on the Frontlines of Specialized Customer Engagement

  • February 21 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Like most brands, Ryder is faced with a number of customer engagement challenges. Today customers are expecting more from the brands they frequent, and this is especially true for one of America’s leading rental truck and transportation...Read More

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