Elevate Your Email Marketing Approach to Capture More Customer Loyalty

  • July 20 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Founded in 2009, after graduating from the Techstars program, SendGrid has developed a cloud-based service that solves the challenge of email delivery by delivering emails on behalf of companies. SendGrid eliminates the complexity of sending email...Read More

Adjusting to a Changing Landscape is Important in Non-Profit Space

  • July 19 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

“I have four children and in every one of my kids’ my classes there was at least one child that had lost a parent on that day,” says Terry Grace Sears, executive director of Tuesday’s Children about September 11, 2001...Read More

Talking Customer Experience in the Cloud with Salesforce

  • July 18 2017
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Loyalty360 held an in-depth interview recently with Keith Pearce, vice president of product marketing at Salesforce, to talk about the state of customer experience in the loyalty industry and how customers are changing.Can you talk a bit about...Read More

Athene Navigates the Customer Journey from Sunny Bermuda

  • July 17 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Athene was founded in 2009 by James Belardi, former President of SunAmerica Life Insurance Company and now CEO of Athene Holding Ltd., and Chip Gillis, former head of Bear Stearns’ Insurance Solutions Group and now CEO of Athene Life Re...Read More

Diamond Resorts International’s New CEO Focuses on Customer Experience

  • July 14 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Diamond Resorts International® is a vacation ownership company has a network of more than 420 resorts around the world and is affiliated with 108 more through various partnerships. It was formed in 2007 through the acquisition of a company...Read More

Solidifying Customer Experience Leads to Greater Loyalty for Domino’s

  • July 13 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Domino’s is relatively new to the loyalty space, at least as far as having a dedicated program. It launched its Piece of the Pie rewards program in 2015.   “One of the things we looked at before building a program was customer...Read More

Consumer Choice Means Customer Loyalty Can’t Be Assumed

  • July 12 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Joleen Buettner, senior partner retail professional services, business consulting at NCR Corp., is also co-lead for the company’s loyalty practice. NCR Corp. is a global leader in consumer transaction technologies. Gartner named NCR the No...Read More

The Portland Timbers Have a Real Sense of Community In and Out of the Stadium

  • July 11 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The Portland Timbers of Major League Soccer (MLS) have a storied history. The team’s roots can be traced back to the original Portland Timbers franchise which played in the old North American Soccer League from 1975 to 1982. The current...Read More

Measurement Enhances Loyalty for KKBOX

  • July 07 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Measuring marketing performance and linking its contribution to strategic goals is a challenge for marketers. At KKBOX, two sets of metrics are tracked, one for communication the other for strategy or loyal members.   “Our measurement...Read More

Barclaycard US Continues to Grow its Customer Journey

  • July 06 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Barclaycard, a division of U.K. financial giant Barclays, was Britain’s first credit card when it was first issued to consumers in 1966. In 2004, Barclaycard U.S. was formed via the acquisition of Juniper Financial Corporation.  ...Read More

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