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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Today, the QSR industry is more competitive than it has been at any point in history. Consumers looking for a fast, casual dining experience have a plethora of options to choose from: big chains, regional chains, local spots. They expect high...Read More
If there’s a brand that epitomizes the fast-casual restaurant vertical, it’s Chipotle Mexican Grill. After a decade-long fallow period following its founding in 1993, Chipotle blazed onto the national scene in the early 2000s and...Read More
This is the second installment of our Q&A with Jim Engel, Chief Operating Officer of Bavarian Inn. You can read the first part here.
How does a willfully old-world, geographically isolated brand approach loyalty?
That’s a...Read More
The Loyalty360 team has a special enthusiasm for niche brands, the ones that offer a particular service to a particular audience. It was a pleasure for us, then, to learn all about Bavarian Inn and how it has offered a special hospitality to the...Read More
Brands that serve a region while being an innate part of it enjoy special advantages. Here in Cincinnati, Skyline Chili doesn’t have to tweak its recipe to appeal to new consumers, as parents will enthusiastically introduce the local staple...Read More
This is the second installment of Loyalty360’s Q&A with Arianna Orpello, Head of Brand, Channel, and Field Marketing for TD Bank. You can read part one here.To listen to [Podcast] TD Bank Presents an Authentic Customer Experience...Read More
To listen to [Podcast] TD Bank Presents an Authentic Customer Experience, click here.
To listen to [Podcast] TD Bank Presents an Authentic Customer Experience II, click here.
To read TD Bank Presents an Authentic Customer...Read More
This is the second installment of our conversation with Jersey Mike’s CMO, Rich Hope. You can read the first part here. To listen to the Part 2 podcast, click here.
How are you looking at personalization?
We collect a...Read More
Social media platforms offer a lot of promise for brands trying to improve customer loyalty. Because these platforms enable people to interact with one another in a friendly atmosphere, brands can use these channels for promotional purposes. The...Read More
Differentiation is extremely important in the current marketing environment. Because of technological innovations such as mobile applications, consumers have access to a massive database of information at all times. They can find the best...Read More