Ford: The Road to Loyalty Program Success – Adapting to Change, Offering Flexibility, and Treating Loyalty Customers Like Family

  • June 09 2023
  • Resource: In-Depth Exclusive

With 120 years in business to celebrate, there’s no question: the Ford Motor Company, founded by Henry Ford in June 1903, revolutionized the automotive industry. Ford’s impact on the role of transportation and how people worked changed...Read More

Designing a Personalized In-Store Experience: How Barnes & Noble’s Customer-Centric Focus Guided Its Loyalty Program Revamp

  • June 07 2023
  • Resource: In-Depth Exclusive

From a small home bookstore to over 600 locations across the 50 states, Barnes & Noble has grown to the top book retailer in the U.S. since its start in 1873. During its 150-year run, the company transitioned leadership several times, with a...Read More

Progressive: Innovation Builds Customer Loyalty by Giving People What They Need

  • June 05 2023
  • Resource: In-Depth Exclusive

In 1937, Progressive Mutual Insurance Company was founded in Ohio by Joseph Lewis and Jack Green – two lawyers who wanted to offer consumers something that was missing from the insurance industry: basic insurance that anyone could...Read More

Creating a Community Centered Around Technology: A Q&A with Lenovo on Exceling as a Challenger Brand & Building Customer Loyalty

  • June 02 2023
  • Resource: In-Depth Exclusive

In nearly 40 years since its founding, Lenovo has grown into a global technology company with $70 billion in annual revenue. Ranked in the Fortune Global 500, the company builds technology solutions from pocket to cloud across consumers, small...Read More

Travelers: Leveraging Technology To Increase Customer Engagement and Making Roads Safer for Everyone

  • May 31 2023
  • Resource: In-Depth Exclusive

Travelers, a property casualty insurance company founded in April 1864 in Hartford, CT, has grown to employ 30,000 people while working in partnership with more than 13,500 independent insurance agents and brokers across the United States, Canada,...Read More

Adjusting Brand Identity: A Q&A with Overstock on Responding to Customer Purchase Data

  • May 26 2023
  • Resource: In-Depth Exclusive

Overstock launched in 1999 as a liquidator, selling surplus and overstock goods from every industry. After quickly gaining traction as a retailer, the brand added new, non-overstocked products to its catalog. Overstock has built a large network of...Read More

Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors

  • May 24 2023
  • Resource: In-Depth Exclusive

Since its beginning in 1939, United Dairy Farmers (UDF) as delivered food, fuel, and — most famously — ice cream to communities throughout the Ohio, Kentucky, Indiana tri-state. The brand has been family owned for 83 years, starting...Read More

Progressive: Living Up to the Founders’ Vision – and the Brand’s Name

  • May 22 2023
  • Resource: In-Depth Exclusive

Founded in Ohio by lawyers Joseph Lewis and Jack Green in 1937, Progressive Mutual Insurance Company was poised to change how insurance companies treated consumers through innovative service and offering convenience.   The company, now...Read More

Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty

  • May 19 2023
  • Resource: In-Depth Exclusive

Lenovo is one of the most recognizable brands in the PC manufacturing industry. Founded nearly 40 years ago, the global technology giant builds solutions serving individual consumers, as well as small businesses, the public sector (education), and...Read More

Leveraging a Small Footprint, IKEA Canada Empowers Frontline Co-Workers To Help Shape an Accessible Customer Loyalty Experience

  • May 17 2023
  • Resource: In-Depth Exclusive

With 14 full-sized stores stretching from the west coast to the east coast, IKEA Canada’s footprint is small considering the size of the country. Yet, this same footprint allows the brand to draw meaningful information from its frontline...Read More

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