Turning Left or Right: A Q&A with Parkland on Creating Customer Loyalty in the Retail Fuel Space

  • August 29 2023
  • Resource: In-Depth Exclusive

Parkland traces its beginning back to a single retail location established in the 1970s in rural Alberta, Canada. For the next four and a half decades, in addition to establishing its own fuel station chain, the brand further grew through a series...Read More

Providing Value: A Q&A with Bank of America® on Creating Customer Loyalty Through Personalization and a Seamless Digital Experience

  • August 28 2023
  • Resource: In-Depth Exclusive

Headquartered in Charlotte, NC, Bank of America has become one of the world’s leading financial institutions. With a foundation of more than two centuries of banking, the brand’s customers include individuals, small- and middle-market...Read More

Fun | Creative | Inclusive: A Q&A with the LEGO Group on Personalizing Customer Loyalty and Building Strategic Partnerships

  • August 24 2023
  • Resource: In-Depth Exclusive

Founded in a woodworking shop in 1932, the LEGO Group did not start with its signature plastic bricks — it started with a duck. In Billund, Denmark, Ole Kirk Kristiansen started making toys under the name LEGO, which comes from the Danish...Read More

Changing the Direction of Banking: A Q&A with LendingClub® on Personalization and Delivering Customer-Centric Benefits

  • August 23 2023
  • Resource: In-Depth Exclusive

LendingClub® was founded in two unlikely ways. First, it began during the Great Recession of 2007, when banks were not issuing loans because of the economic climate. Second, it started as a Facebook app connecting users with personal lenders...Read More

Tractor Supply Company: A Loyalty Program Helping Customers Create a Good “Life Out Here” - Interview Part Two

  • August 22 2023
  • Resource: In-Depth Exclusive

In this follow-up discussion, Mark Johnson, CEO of Loyalty360, continues his conversation with Kimberley Gardiner, Chief Marketing Officer at Tractor Supply, on the benefits of forming key partnerships based on what customers value and...Read More

Men’s Wearhouse: A Truly Tailored Approach To Cultivating Customer Loyalty through Great Customer Experiences - Interview Part Two

  • August 21 2023
  • Resource: In-Depth Exclusive

In this follow-up discussion, Mark Johnson, CEO of Loyalty360, continues his conversation with Carolyn Pollock, Chief Marketing Officer for Men’s Wearhouse, on building emotional loyalty through significant life events and how the company...Read More

Tractor Supply Company: A Loyalty Program Helping Customers Create a Good “Life Out Here”- Interview Part One

  • August 18 2023
  • Resource: In-Depth Exclusive

After 85 years in business, Tractor Supply is the largest rural lifestyle retailer in the U.S. Originally founded as a mail-order catalog business in 1938, the company opened its first retail store in Minot, ND, in 1939. Today, the brand operates...Read More

Men’s Wearhouse: A Truly Tailored Approach To Cultivating Customer Loyalty through Great Customer Experiences - Interview Part One

  • August 16 2023
  • Resource: In-Depth Exclusive

Men’s Wearhouse, founded in Houston, TX, in 1973 by George Zimmer, is well-known for its iconic TV commercials in which Zimmer himself stared, guaranteeing satisfaction to those shopping in his stores. By the 1990s, the brand promised...Read More

Signia Aspire: Prioritizing Meaningful Relationships with B2B Customers Produce Loyal Program Members

  • August 14 2023
  • Resource: In-Depth Exclusive

Signia is one of the 14 brands under the WS Audiology (WSA) umbrella. Formed in 2019 through the merger of Sivantos and Widex, WSA is a global hearing aid manufacturer, with its headquarters in Denmark and another U.S.-based headquarters in Iselin...Read More

MOOYAH Burgers, Fries & Shakes: Delivering Tasty and Personalized Rewards to Loyal Customers (Interview Part Two)

  • August 11 2023
  • Resource: In-Depth Exclusive

In this follow-up discussion, Mark Johnson, CEO of Loyalty360, continues his conversation with Stacy Fields, Director of Digital Experience for MOOYAH Burgers, Fries & Shakes, on the critical component of employee education and engagement when...Read More

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