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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
When Del Taco’s Erin Levzow helped launch the brand's new loyalty program, she wanted the rollout to be as seamless as possible, which isn’t always the case.
“I've always said if there was a silver bullet in marketing...Read More
Ryan Ostrom is Chief Marketing Officer and Executive Vice President at Jack in the Box, which has over 2,200 locations, primarily serving the West Coast of the United States.
Loyalty360 CEO Mark Johnson spoke with Ostrom about their Jack Pack...Read More
Emmanuel Probst Ph.D. likes to point out that every year, brands spend over $560 billion —and counting — to convince consumers to buy their products.
Yet, he says consumers have become insensitive to most advertising.
As far as Ryan Ostrom is concerned, Jack in the Box restaurants have become the “Jack of All Trades” when it comes to the quick-service restaurant space.
“We’re like the jack of all trades, serving chicken, taco and burger...Read More
Ann Ehnert is Director of CRM and Loyalty Marketing at Schnucks, a grocery retailer with 111 stores across Missouri, Illinois, Indiana and Wisconsin.
Loyalty360 CEO Mark Johnson spoke with Ehnert about Schnucks Rewards and the various efforts to...Read More
The loyalty and rewards team at Schnucks knows their customers very well: they are smart, engaged, and they’re looking to provide the best for their family and friends.
Aside from that, each one is uniquely different, says Ann Ehnert...Read More
Lisa Hallam is the Senior Director for Loyalty and Consumer Strategy at Papa John’s, the world’s third-largest pizza delivery company with more than 5,500 restaurants in 49 countries and territories as of June 28, 2021.
Loyalty360 CEO...Read More
Julia Draper is the Vice President of Marketing at rue21, a leading teen specialty retailer which operates over 650 stores in 45 states.
Loyalty360 CEO Mark Johnson spoke with Draper about the customer engagement efforts at rue21 and its rewards...Read More
Most everyone knows Papa John’s creed: Better Ingredients. Better Pizza.® But the pizza brand can now add one more to that list: a better loyalty program.
Papa John’s loyalty program Papa Rewards reached a milestone this summer...Read More
It is often difficult for a brand to be everything to everyone, but for rue21, that is the simple strategy that drives the chain of over 650 stores that focuses on trendy and affordable styles for ages 15 to 25.
And with about 40% of their...Read More