LEGO Goes After a Lifetime of Loyalty

  • January 12 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  For a toy company that has been around since 1932 — and which it seems has appeared in every household known to man — LEGO thought it needed to take a different approach with its rewards program. Before 2019, the previous...Read More

Q&A with Ashley Beckman, 19 Crimes, Part II

  • January 11 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Ashley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards...Read More

Q&A with Alan Magee, Church’s Chicken, Part II

  • January 08 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Alan Magee is Vice President of Digital Marketing and Technology at Church’s Chicken, which — along with its sister brands Texas Chicken and Church’s Texas Chicken outside of the U.S. —has more than 1,500 locations...Read More

Q&A with Ashley Beckman, 19 Crimes, Part I

  • January 07 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Ashley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards...Read More

Q&A with Alan Magee, Church’s Chicken, Part I

  • January 06 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Alan Magee is Vice President of Digital Marketing and Technology at Church’s Chicken, which — along with its sister brands Texas Chicken and Church’s Texas Chicken outside of the U.S. —has more than 1,500 locations...Read More

19 Crimes Breaks the Rules to Win Loyalty Program Design Award

  • January 05 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Crime may not pay, but for 19 Crimes’ Infamous Insiders Rewards program, there was a definite payoff to its marketing efforts this past year. 19 Crimes is the cornerstone in the Treasury Wine Estates portfolio, and its witty and...Read More

Keeping the Faith in Customer Loyalty at Church’s Chicken

  • January 04 2021
  • Resource: In-Depth Exclusive

 According to Alan Magee, Vice President of Digital Marketing and Technology at Church's Chicken, building a digital approach to consumer marketing is a little like building a home construction.When he joined the franchise group &mdash...Read More

Q&A With Sodexo North America, Part II

  • December 28 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

 Sodexo North America employs 160,000 people at 13,000 sites in all 50 of the United States and Canada, providing facilities management and food services to schools, universities, hospitals, senior living communities, venues, and other vital...Read More

Q&A With John Sellers, Rewards Executive, Bank of America

  • December 23 2020
  • Resource: In-Depth Exclusive

 Since Bank of America launched its Preferred Rewards program in 2014, it has seen record levels of client satisfaction and growth. Bank of America Rewards executive, John Sellers, says the program now has more than 7.9 million members who...Read More

Sodexo Builds on Brand Promise Through Employee Engagement | Q&A With Sodexo North America, Part I

  • December 22 2020
  • Resource: In-Depth Exclusive

 Sodexo North America employs 160,000 people at 13,000 sites in all 50 of the United States and Canada, providing facilities management and food services to schools, universities, hospitals, senior living communities, venues, and other vital...Read More

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