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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
P.F. Chang’s takes great care to win the customer loyalty of both casual diners and food aficionados alike. Since opening its doors in 1993, the brand’s mission to provide an authentically array of Chinese dishes has become a...Read More
Officials at Pie Five Pizza Co. wanted to transform its loyalty program in 2013, moving from a paper-based rewards program to a data-driven solution.
Since those changes were made, the loyalty program’s membership has jumped to about 660...Read More
Making a strong investment in customer experience is one of the most valuable things a brand can do today. In an era of technological and digital disruption, and an increasingly crowded and competitive landscape, brands and marketers are realizing...Read More
Customer loyalty means more than simply offering a few points in exchange for spending a few dollars. Customer loyalty runs much deeper. It’s about establishing meaningful relationships with customers. It’s about enriching those...Read More
For almost 30 years, Auntie Anne’s has been the nation’s leading purveyor of pretzels, dips and various snacks. The brand continues to bare the namesake of its founder, Anne Beiler, who first starting selling her goods at a local...Read More
People take their coffee seriously. For many, the first cup of hot coffee is more than just an eye-opening experience. It is part of a daily ritually that can refresh, relieve and relax the body. As an aromatic experience, coffee can activate the...Read More
The Columbus Dispatch is not one to shy away from innovation. As the most trusted source of news and information in Central Ohio, this is a brand that has established generations of customer loyalty. But it also understands the need to evolve...Read More
In today’s metric-driven marketing landscape, a company is nothing without its data. Just as important as gathering this data, however, is partnering with the right data management provider to compile this mountain of information in a way...Read More
For many forward-looking marketers, effective customer engagement means creating a customer-centric culture that puts the brand at the heart of local communities. Too often today, consumers are beginning to feel disassociated and disconnected from...Read More
Dunkin' Donuts uses big data and advanced customer engagement techniques to bring a 1:1 experience to millions of loyal followers every single day. In this respect, Dunkin Donuts is helping to set a new customer experience standard by...Read More