A Frictionless Customer Experience Keeps Finish Line Fans Active and Engaged

  • April 18 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

With approximately 980 branded locations across the county, Finish Line engages customers in nearly every U.S. state. An enduring commitment to the customer experience has seen the brand become a leading purveyor of high quality footwear and...Read More

OneMain Financial Customer Experience: A Place Everyone Knows Your Name

  • April 17 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Dave Hogan, EVP, Chief Analytics and Marketing for OneMain Financial, offered a compelling summary of what makes Springleaf such a special customer experience for its loyal patrons. “I’d say the mission statement hasn’t changed,...Read More

Customer Engagement that Inspires, Connects and Resonates

  • April 16 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The Canadian Red Cross generates a considerable amount of brand recognition. Unlike most brands, however, the Canadian Red Cross cannot give away products or services in return for loyalty. Rather, it supports a mission that resonates and connects...Read More

Church’s Chicken Builds Authentic Emotional Customer Engagement Through the Magic of Digital Storytelling

  • April 15 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Church’s Chicken takes an approach to customer engagement that is beyond most, if not all, other brands in the QSR space. As one of the nation’s leading fried chicken brands, it understands how to leverage new technologies such as...Read More

Arby’s Offers Insight into Guest Experience, Team Member Engagement, and Being a Challenger Brand

  • April 14 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

QSR is among the most fluid industries in marketing. A successful quick serve restaurant needs the agility to adapt to ever-changing trends and customer desires. Jeff Baker, VP of Brand Experience, Arby’s Restaurant Group, Inc., sat down...Read More

Caesars Never Leaves Customer Loyalty to Chance

  • April 13 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

In the gaming and entertainment world, there are few brands that command as much attention, respect and brand loyalty as Caesars Entertainment Corporation. With a number of properties under its parent company including Harrah’s, Caesars and...Read More

Children’s Hospitals and Clinics of Minnesota Expertly Navigates the Rapidly Changing Healthcare Customer Experience

  • April 12 2016
  • Resource: In-Depth Exclusive
  • James M. Loy

Children’s Hospitals and Clinics of Minnesota is currently one of the largest pediatric health systems in the country, and it exists on the cutting-edge of many medical and technological procedures that continually enhance the health of ...Read More

Altimeter Group’s Brian Solis Shares CX Findings

  • April 11 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Altimeter Group’s Brian Solis is dedicated to creating change within brands and bringing customer experience into the spotlight. The first step, Solis told Loyalty360 in a recent discussion, is to define the CX problem and use that to guide...Read More

Owned by Its Policyholders, Guardian Life Insurance Focuses on Measuring Customer Experience

  • April 10 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

As a mutual company, customer experience is not just a buzzword for Guardian Life®, it’s a necessity. Guardian is a Fortune 250 financial services company that operates more than 70 agencies nationwide. For four consecutive years, the...Read More

Iron Tribe Fitness Drives Holistic Customer Engagement Through Close Knit Communities

  • April 09 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

As health and wellness become growing cultural concerns, Iron Tribe Fitness is stepping in to create tight fitness communities that can change people’s lives. Recognized as one of the fastest growing private companies in America today, Iron...Read More

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