Foot Locker Debuts FLX Membership Program

  • February 26 2020
  • Resource: In-Depth Exclusive
  • MARK JOHNSON | LOYALTY360

Foot Locker has unveiled its FLX membership program, one that brings the brand’s multiple existing programs together. FLX allows Foot Locker to have all its stores, including Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction...Read More

Executive from Casey’s Talks Loyalty, New Rewards Program, and More – Part One

  • February 25 2020
  • Resource: In-Depth Exclusive
  • MARK JOHNSON | LOYALTY360

Casey’s General Store was started more than 50 years ago and now has nearly 2,200 stores across 16 states. Casey’s, which has its largest number of stores in Iowa, Illinois, and Missouri, has a longstanding presence in many small to...Read More

Casey’s New Rewards Program Focused on Community and Choice

  • February 20 2020
  • Resource: In-Depth Exclusive
  • MARK JOHNSON | LOYALTY360

Casey’s General Stores, a convenience store chain with nearly 2,200 stores across 16 states, takes pride in having a longstanding presence in many small to midsize towns across the center of the United States.   Casey’s, which...Read More

Shell Executive Discusses New Payment Technology

  • February 19 2020
  • Resource: In-Depth Exclusive
  • MARK JOHNSON | LOYALTY360

Shell Oil Company recently announced that Shell-branded stations across the United States will accept payment through Uconnect Market, Fiat Chrysler Automobiles’ (FCA) new in-vehicle commerce platform. To learn more about Uconnect Market...Read More

Chipotle Launches Guac Mode: A New “Extra” Benefit for Rewards Members

  • February 14 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Launched in March 2019 with a straightforward, user-friendly structure, Chipotle Rewards is off to an amazing start. The program’s tremendous success was highlighted when recently it was revealed that it had reached 8.5 million members...Read More

Price Chopper Executive Talks Challenges, Loyalty Program, Emotional Loyalty, and More: Part Two

  • February 13 2020
  • Resource: In-Depth Exclusive
  • MARK JOHNSON | LOYALTY360

This is the second part of our discussion with Glen Bradley, Group Vice President of Marketing for Price Chopper. You can read Part I here.    What does customer loyalty mean to Price Chopper?   Customer loyalty, traditionally...Read More

National Car Rental Shares 2020 State of Business Travel

  • February 12 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Kyle Sanborn, Vice President of Brand Strategy for North America for Enterprise Holdings, leads the strategic development of the company’s brands to drive growth and affinity in the B2B and B2C arenas. National Car Rental, one of the brands...Read More

Price Chopper Executive Talks Challenges, Loyalty Program, Emotional Loyalty, and More: Part One

  • February 11 2020
  • Resource: In-Depth Exclusive
  • MARK JOHNSON | LOYALTY360

Headquartered in Schenectady, New York, Price Chopper is a grocery chain with more than 130 stores across New York, Connecticut, Massachusetts, Vermont, Pennsylvania and New Hampshire. We at Loyalty360 recently had the opportunity to go in depth...Read More

Price Chopper Improving Customer Experience Through Revamped Loyalty Program and Rebrand

  • February 07 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson | LOYALTY360

An industry that was recognized as “traditional” for several decades, grocery now is evolving at a rapid pace thanks to advances in technology, but also changing customer preferences. In order to keep pace, grocers are enhancing in...Read More

Bank of America Executive Shares Insights on Rewards Strategy: Part Two

  • January 22 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our Q&A with David Tyrie, Head of Advanced Solutions and Digital Banking for Bank of America. You can read the first part here.  How do you encourage clients to enroll in Preferred Rewards?   Five...Read More

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