Bank of America®: Innovation, Strategic Partnerships, and Personalization Demonstrate Value to Rewards Program Members

  • July 17 2023
  • Resource: In-Depth Exclusive

With roots in banking for over two centuries, Bank of America is one of the world’s leading financial institutions, serving individual consumers, small businesses, middle-market businesses, and large corporations as well as governments. Bank...Read More

Connecting the Bricks of Successful Loyalty: How LEGO® Built the VIP Rewards Program on Fun, Creativity, and Inclusivity

  • July 14 2023
  • Resource: In-Depth Exclusive

A wooden duck is not what most people think of when they hear the name LEGO, but that was the first toy the brand launched. Abbreviated from “leg godt” — meaning “play well” in Dutch — the LEGO Group was founded...Read More

Rewards, Your Way: How Scene+ Uses Personalization and Partnerships to Engage 13+ Million Members

  • July 12 2023
  • Resource: In-Depth Exclusive

In 2007, one of Canada’s leading movie theater chains — Cineplex — and one of Canada’s top five banks — Scotiabank — formed a mutually beneficial partnership to collect and act on customer data. The joint...Read More

Big Bets on Big Partners: A Q&A with Panera Bread on Personalizing the Customer Experience with Amazon One

  • July 10 2023
  • Resource: In-Depth Exclusive

Panera Bread started as a community bakery in St. Louis, MO in 1987. The bakery’s focus on sharing bread grew the brand from a single store to 2,100+ locations across the U.S. and Canada. From its initial secret sourdough started, Panera has...Read More

Building Experiences into Customer Loyalty: A Q&A with The North Face on Its XPLR Pass Loyalty Program

  • July 07 2023
  • Resource: In-Depth Exclusive

The North Face has continually innovated the outdoor gear market since 1966. Over the almost 60-year tenure of the brand, it has developed iconic styles recognized by athletes, outdoor enthusiasts, and everyday consumers alike. For decades, much...Read More

MOOYAH Burgers, Fries & Shakes: Building Customer Loyalty Between the Buns & Beyond

  • June 28 2023
  • Resource: In-Depth Exclusive

MOOYAH Burgers, Fries & Shakes, founded in Plano, Texas, just celebrated its 16th year. With 75 restaurants throughout the U.S. — as well as a few overseas — the brand focuses on quality as demonstrated by partnerships with...Read More

Office Depot: The Human Touch Builds Customer Engagement & Lifetime Loyalty

  • June 26 2023
  • Resource: In-Depth Exclusive

In 1986, Office Depot launched its first store in Fort Lauderdale, FL, from a simple concept: create a superstore designed to provide end-to-end solutions for businesses. Over its first 25 years, Office Depot extended beyond its traditional...Read More

Providing a Personalized Space: A Q&A with Barnes & Noble on the Value of In-Store Experiences and Empowering Associates

  • June 23 2023
  • Resource: In-Depth Exclusive

Barnes & Noble started as a book business in the home of Charles M. Barnes in 1873. Over the next 150 years, the company would grow from that home into a national chain of bookstores, with over 600 locations across the 50 states. As the top...Read More

Tru Earth: Engaging Customers To Make a Positive Global Impact — One Strip at a Time

  • June 21 2023
  • Resource: In-Depth Exclusive

Brad Liski, Ryan McKenzie, and Kevin Hinton want more than to simply make a positive impact on the environment — they want to enlist customers to create lasting change. And they’re succeeding.   Inspired by the staggering amount...Read More

Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program

  • June 19 2023
  • Resource: In-Depth Exclusive

In March of 1876, Alexander Graham Bell uttered the words, “Mr. Watson, come here, I want to see you” through his electronic telephone, forever changing the way the world would communicate. More than a century later, following decades...Read More

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