The Wyndham Rewards Evolution Part I

  • February 27 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Making major changes to a loyalty program is sometimes necessary, but it’s always a challenge. It can be make-or-break. If you’re listening to your customers, you may find that they have needs and desires that aren’t currently...Read More

Jersey Mike’s Innovates from Within: Q&A Part I

  • February 26 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

The fast, casual restaurant industry has grown considerably in the 21st century. Busy folks now enjoy a plethora of options for their lunch breaks, and accordingly, the competition between restaurants intensifies. To survive, a restaurant brand...Read More

Joseph Beth’s New CEO Shares His Plan for Improved Customer Experience

  • February 25 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

The digital revolution has had a profound effect on a variety of industries, but it has affected some more than others. As tangible products rapidly turn digital, many industries are finding themselves in the midst of a crisis of identify. Perhaps...Read More

Jersey Mike’s Tackles Innovation to Serve Customers

  • February 20 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Who the heck doesn’t like a good sub sandwich? Many of us find ourselves eating one at least once a week. They’re simple but versatile. On a day you’re feeling good, you can load one up with lean meats and veggies. If instead you...Read More

Choice Hotels and the Art of Listening to Customers

  • February 14 2019
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

I’m not much of a traveler, but I hope to do more exploring in the future. These days, as I’m learning more about hotel reward programs, I’m coming to realize that today’s hospitality brands have some offerings that could...Read More

The Choice Approach to Listening and Creating

  • February 12 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Customer retention in the hospitality industry depends heavily on cultivating consumer loyalty through offering relevant, meaningful experiences. These days, crafting such experiences means listening to consumers and gathering data that shows that...Read More

The Family Coppola Executive Discusses Customer Experience (Part II)

  • February 07 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our talk with Jennifer Leitman, EVP of Marketing for The Family Coppola. For Part I, click here.  How are you getting employees engaged in the Coppola Rewards loyalty program?   Our employees are our...Read More

For Eyes’ Vision for Customer Loyalty in Optical Retail: Part II

  • February 05 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second part of our interview with Jose Costa, CEO of For Eyes. To read Part I, click here.  At MAACO, you looked at taking operation pieces out of the way. It seems like you’re doing similar things here, letting doctors be...Read More

The Family Coppola Tells a Story, Shares a Lifestyle

  • February 04 2019
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

“In vino, veritas.”   There’s nothing quite like savoring a glass of wine. Once my college days were behind me, once I grew out of drinking Pabst Blue Ribbon, I came to appreciate uncorking a good bottle and spending the...Read More

For Eyes Shoots for Customer-Centricity

  • January 31 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

We don’t typically get excited about spending money on the things we need. Oil for the car? A routine pain. New drywall after your kids go too rowdy? Woof. The excitement of buying stuff we don’t need trumps these experiences by far. ...Read More

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