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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Brands are firmly in the grip of a new digital age of technological complexity and social connectivity. In some ways this is presenting many new customer engagement opportunities. In other ways, however, it is presenting just as many challenges...Read More
For Rachel Silva, Assistant Vice President of Marketing for Pep Boys, effective customer engagement has always been at the heart of the company’s daily mission. What’s more, mobile has been at the front of that customer strategy.
Customer loyalty has been a massive focus at Dunkin’ Brands, especially since the launch of the DD Perks Rewards program in January 2014. Sherrill Kaplan, Senior Director, Digital Marketing & Innovation at Dunkin’ Brands, shared...Read More
Tony Roma’s does not operate a formal loyalty program, but that does not mean it considers customer loyalty to be any less vital. Considerations of customer loyalty are constantly top-of-mind as the popular restaurant seeks to refresh its...Read More
Amtrak is one of the most reliable and enduring forms of travel in existence today. With more than 500 destinations to choose from, there are virtually no limits to the brand’s reach. In fact, the train traverses some areas of this country...Read More
For more than 50 years, Arby’s has been pleasing guests with menu specialties like curly fries, turnovers, and, of course, the world famous roast beef sandwich. Beyond the excellent food, Arby’s aims to delight guests with its friendly...Read More
Unlike many players across the fitness industry, Iron Tribe Fitness creates a holistic customer experience that inspires a true sense of community. More than simply a gym, Iron Tribe helps members work toward a healthier and happier life through a...Read More
For over 100 years, Lincoln Savings Bank (LSB) has been a valued member of close-knit local communities, and the connections it has established have helped the brand build generations of customer loyalty. Its mission is to provide a customer...Read More
There’s no denying the presence General Motors has created for itself in the automotive industry. As the company behind iconic brands such as Chevrolet, Buick, GMC and Cadillac, GM has been driving the market forward for more than 100 years....Read More
Caesars Entertainment Corporation is called “the largest and most rewarding entertainment network" for a good reason. With over 40 properties that regularly host over 115 million guest visits per year, Caesars is recognized as the world...Read More