Customer Engagement Shifts into High Gear with Allstate’s New Drivewise® App

  • February 24 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Allstate is America’s largest publicly held personal lines insurer. The company was founded in 1931 and has grown to cover about 16 million homes. Allstate’s loyalty program, Allstate Rewards, allows customers to earn points by driving...Read More

Guardian Life Insurance Places Itself Ahead of the CRM Curve with Advanced Customer Data

  • February 23 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Guardian Life®  has been providing its policyholders with financial services for 155 years. The secret to this kind of longevity has been a customer experience built on the recognition that customers rely on the company when they and...Read More

ATB Financial Improves CRM, Engages Customers, and Changes How Its Clients View Banking

  • February 22 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“People have spent a long time making banking work for banks. Now we want to make banking work for people.” These may not sound like the words of a typical member of bank leadership, but Dwayne Calder, Director of Operations in...Read More

Ryder Succeeds on the Frontlines of Specialized Customer Engagement

  • February 21 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Like most brands, Ryder is faced with a number of customer engagement challenges. Today customers are expecting more from the brands they frequent, and this is especially true for one of America’s leading rental truck and transportation...Read More

Goodwill is in the Midst of a Customer Experience and Retail Revolution

  • February 20 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Many brands are facing a tough road for customer engagement. As a brand, Goodwill will is no different. But as a specialty thrift store, Goodwill faces a particularly unique set of challenges.   Goodwill has always been successful. However,...Read More

It's All About the Customer Experience at SafeLite AutoGlass

  • February 19 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

It’s all about the Customer Experience at Safelite AutoGlass, which is the nation’s largest provider of vehicle glass repair and replacement services more than 6,500 MobileGlassShops™ and facilities in all 50 states.  ...Read More

At Great Eastern Energy, Employee Engagement is the First Step to Building Brand Loyalty

  • February 18 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Since 1996, Great Eastern Energy has proudly served New York, New Jersey, and Massachusetts as an alternative natural gas, electricity and renewable energy provider. The company strives to provide a positive experience, not only to its customers...Read More

Canadian Red Cross Q&A: Inspiring Brand Loyalty as a Non-Profit Organization

  • February 17 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The Red Cross is one of the most recognizable symbols in the world. The company’s humanitarian efforts spread across the globe in some of the world’s most vulnerable regions. Despite operating in the nonprofit industry, the...Read More

Intuit and PossibleNOW Q&A: Breaking Down Silos and Connecting Customer Experiences

  • February 16 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Customers now expect a lot from brands. They expect to be engaged with relevance, authenticity and with a customer experience that acknowledges them as individuals. Marketers are increasingly becoming aware of this trend, but most may not yet...Read More

USA Futsal Q&A: Building a League and Brand Loyalty from the Ground Up

  • February 15 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Futsal is already a popular sport in many countries around the world. Fans from Spain, Brazil, Italy, and beyond all display a tremendous amount of brand loyalty towards their favorite clubs. But futsal, a modified version of soccer, does not...Read More

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