Michaels Uses Personalization, KPIs to Get Creative with Rewards Program

  • May 25 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

When Michaels built their customer rewards program several years ago, they went into it with their opinion that not all customers are created equal. "Our best customers should get the best value from this program," says Sachin Shroff...Read More

Q&A with David Prokupek, Ideal Image

  • May 24 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

David Prokupek is the CEO of Ideal Image, a direct-to-consumer telehealthcare brand with a mission to help people look and feel their best through laser hair removal, body sculpting, Botox, and anti-aging services, among others. Loyalty360 CEO...Read More

Ideal Image Using Memberships to Personalize with Consumers

  • May 20 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Ideal Image CEO David Prokupek makes it clear that, when it comes to the challenges of tech stacks, he is an 80-20 person through and through. “I’d like to get 80% of the gain out of 20% of the platforms,” Prokupek says. &ldquo...Read More

Q&A with Yan Côté, ExxonMobil

  • May 19 2021
  • Resource: In-Depth Exclusive

Yan Côté is U.S. Marketing Communications Manager for ExxonMobil, which has more than 11,500 fuel and convenience stations nationwide. Loyalty360 CEO Mark Johnson caught with Côté to discuss ExxonMobil’s customer loyalty and engagement...Read More

Q&A With Kelly Solomon, M∙A∙C Cosmetics

  • May 18 2021
  • Resource: In-Depth Exclusive

Kelly Solomon is Senior Vice President for Consumer Marketing, M∙A∙C Cosmetics, which is part of the Estée Lauder Companies since 1994. M·A·C is sold in over 120 countries around the world, and Solomon says the brand remains...Read More

ExxonMobil Leverages Data to Predict Consumer Behavior

  • May 17 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

In the world of fuel service and convenience, nothing seems to be predictable anymore. But ExxonMobil’s Yan Côté believes he and his team are getting as close as they can these days when it comes to consumers’ engagement with their...Read More

Q&A with Raghu Mahadevan, 7-Eleven

  • May 07 2021
  • Resource: In-Depth Exclusive
  • Loyalty360

Raghu Mahadevan is the Senior Vice President and Head of Digital at 7-Eleven, which operates, franchises, or licenses more than 73,000 stores in 16 countries and regions, including 12,000 in North America. Known for its iconic brands such as...Read More

Ryan Draude and Melanie Butler, Giant Food

  • May 06 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Ryan Draude is the Head of Loyalty and Digital, and Melanie Butler is the Manager of CSM at Loyalty Strategy at Giant Food, a retailer in the Washington DC, Virginia, Maryland, and Delaware area with over 160 stores. In 2020, Giant Food won a...Read More

Q&A with Dave Martinelli, Mohegan Gaming & Entertainment

  • May 05 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Dave Martinelli is Chief Marketing Officer for Mohegan Gaming & Entertainment, a master developer and operator of entertainment resorts, including Mohegan Sun in Connecticut, Inspire in South Korea and Niagara Casinos in Canada, and the newly...Read More

Giant Food’s New Loyalty Program Builds on Digital Relationship

  • May 04 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

If the past year was all about brands being flexible in how they engaged and rewarded their customers, then Giant Food hit their nail square on the hit when it came to launching an upgraded loyalty program in 2020. The grocer actually named the...Read More

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