The Vitamin Shoppe Executives Discusses Loyalty Program Redesign

  • May 29 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

In preparation for Loyalty Expo 2019, Loyalty360 is speaking with thought leaders from a variety of industries to discuss customer loyalty, brand advocacy, emotional connections, and other topics. Recently, we talked with Karen Szarvas, Director...Read More

Tarte Cosmetics Listens to Customers of All Demographics

  • May 29 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

Some brands have an innate purpose. For Tarte Cosmetics, the product and the purpose are one and the same. The company offers natural, environmentally friendly beauty and skincare products that are healthy for consumers. In recent years, Tarte has...Read More

Zumiez Commits to Personalization to Differentiate Itself

  • May 28 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

In preparation for the upcoming Loyalty Expo, which runs from May 20 to 22 in Charlotte, North Carolina, Loyalty360 discussed the importance of customer loyalty with Shelley Bailey, Marketing Manager at Zumiez. Bailey also offered her thoughts on...Read More

Sodexo Empowers Engaged Employees: Q&A with Tiffany Darden, Part II

  • May 28 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of Loyalty360’s Q&A with Tiffany Darden, Senior Marketing Manager for Sodexo. You can read the first installment here.  What does customer loyalty mean to you and your organization?   Loyalty...Read More

Vitamin Shoppe Executive Discusses Loyalty Program Revamp: Part Two

  • May 22 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is Part Two of our discussion with Karen Szarvas, Directory of Loyalty Marketing for The Vitamin Shoppe. To read Part One, click here.  What are the challenges of creating more personalized experience?   From a loyalty...Read More

Sugarfina’s Sweet, Sweet Customer Experience

  • May 22 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Loyalty Expo 2019 is quickly approaching, and the Loyalty360 team has been listening to the finalists discuss their brands and loyalty programs. The finalists are responsible for some of the best loyalty initiatives on the market today, and...Read More

Tarte and the Art of Customer Engagement: Part Two

  • May 21 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our Q&A with Kellen Fitzgerald, Director of Digital Marketing and Client Experience for Tarte Cosmetics. You can read part one here.  It sounds like you’re tracking a good deal of data, but are...Read More

CX Strategy at Sugarfina: Q&A Part II

  • May 21 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of Loyalty360’s Q&A with Zainub Naqvi, Senior Manager of CRM and Loyalty for Sugarfina. You can read the first part here.What is the Sugarfina culture? Is it the story that creates unique involvement with...Read More

Zumiez Executive Discusses Personalization and Company Culture: Part Two

  • May 20 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is Part Two of our discussion with Shelley Bailey, Marketing Manager at Zumiez. To read Part One, click here.  How are customers changing and how are you adapting to that change?   For Zumiez, changing customers is nothing new...Read More

CX Strategy at Sugarfina: Q&A Part I

  • May 20 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Loyalty Expo 2019 is just around the corner, and Loyalty360 is sitting down with awards finalists to discuss brands, programs, and successes. With the rise of personalization and new marketing channels, the CX Strategy category is among the most...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?