Q&A with Ashley Leger, Atlantic Lottery

  • February 26 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Ashley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial governments: New Brunswick, Prince Edward Island, Nova Scotia,...Read More

Q&A with Josh Buchmann, Checkers and Rally’s

  • February 25 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Checkers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytonix. Mark Johnson, CEO of Loyalty360, spoke about the program with Josh Buchmann, the Senior...Read More

Q&A With Raja Rajamannar, Mastercard

  • February 24 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he. Rajamannar, who has authored a new book called Quantum Marketing...Read More

Atlantic Lottery Extends Customers’ Play Experience

  • February 23 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  There are very few second chances in life, which is why Canada’s Atlantic Lottery decided to call their loyalty program 2Chance to show how far they wanted to extend their customer’s play experience. “It’s about...Read More

Checkers and Rally’s Launch Rewards Program to ‘Keep It Simple’

  • February 22 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

When quick-service restaurant consumers began quickly changing their buying habits in early 2020, many of them scrambled to come up with ideas to meet customer requirements of contactless interactions and faster service. But at Checkers and...Read More

Q&A With John Giaquinto and Julie Girard, Hannaford Supermarkets

  • February 19 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  For decades, the slogan for Hannaford Supermarkets was ‘no cards, no games, no gimmicks.’ Hannaford is a 189-store supermarket chain based in Maine that operates stores in New England and New York. They recently won a Platinum...Read More

Q&A with Cecilie Balfour, TELUS

  • February 18 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Cecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company. TELUS recently won two awards at the annual Loyalty360 awards program, including a Gold in the Innovation...Read More

Employee Buy-In Grows Hannaford All-Digital Rewards Program

  • February 17 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  For decades, the slogan for Hannaford Supermarkets was ‘no cards, no games, no gimmicks.’ So when they set out to launch the first My Hannaford Rewards loyalty program, they knew they had to meet the challenge of living up to...Read More

TELUS Uses Rewards, Social Purpose to Grow Customer Engagement

  • February 16 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  When TELUS was looking for a creative way to give a visual inspiration for the TELUS Rewards campaign, it looked at several different “critters” that it uses in its marketing campaign. “Our look and feel really revolves...Read More

Q&A with Geoff Crossan, Wyndham Hotels & Resorts

  • February 15 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Wyndham Hotels & Resorts won the Platinum in the 360-Degree category for overall excellence at the 2020 Loyalty360 Awards, as well as three other awards at the event. The brand also captured a Platinum in the Customer Insights &...Read More

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