Delivering What Customers Want: A Q&A with Cracker Barrel on Launching Its Rewards Program and Forming Strategic Partnerships

  • December 18 2023
  • Resource: In-Depth Exclusive

In 1969, the Cracker Barrel Old Country Store® opened in Lebanon, Tennessee, when Dan Evins observed the expansion of the American Interstate and how travelers would be challenged to find a place to stop and have a good meal at a fair price...Read More

Loyalty360 Q&A with Taco Bell on Delivering Value in the Digital Space

  • December 13 2023
  • Resource: In-Depth Exclusive

In 1962, Glen Bell opened his first Taco Bell restaurant in Downey, CA, delighting customers with what they called “Tay-Kohs.” By the mid-1960s, the brand began to offer franchising opportunities, and before the decade was over, the...Read More

Improving Customer Loyalty: A Q&A with Subway on the Launch of the New MVP Rewards Program

  • December 12 2023
  • Resource: In-Depth Exclusive

Partners Fred DeLuca and Dr. Peter Buck opened Pete’s Super Submarines in Bridgeport, Connecticut, in 1965 after 17-year-old DeLuca asked the nuclear physicist (Buck) for advice on paying college tuition. With a $1,000 investment from Buck...Read More

Preferred Hotels & Resorts: Adding Leisure and Luxury to Customer Loyalty

  • December 11 2023
  • Resource: In-Depth Exclusive

In 1968, Preferred Hotel Group was formed as a cross-referral organization with 12 independent luxury hotels. Since then, the company evolved and created a new organization, adding representation in sales, marketing, and technology resources...Read More

Caring for Communities: A Q&A with Publix on Prioritizing the Customer Experience

  • December 06 2023
  • Resource: In-Depth Exclusive

Publix was founded in 1930 in Winter Haven, FL, by George W. Jenkins and is one of the 10 largest-volume supermarket chains in the country. The brand’s retail sales reached $54.5B in 2022, and Publix is expanding into new markets, with...Read More

Cracker Barrel: Over Five Decades of Creating a Welcoming Customer Experience

  • December 05 2023
  • Resource: In-Depth Exclusive

Dan Evins founded Cracker Barrel Old Country Store® in 1969 in Lebanon, Tennessee. Over the next 50 years, Cracker Barrel evolved into a restaurant with a popular retail store and has taken the brand into the digital space with its online...Read More

Hooters: Creating a Culture of Empowered Employees and Elevating the Customer Experience

  • December 04 2023
  • Resource: In-Depth Exclusive

Hooters, founded in Clearwater, FL, in 1983, is now one of the largest employers of women in the service industry. With 198 corporate stores and approximately 370 stores in total, including domestic and international franchisees, and a footprint...Read More

Author Doug Zarkin Discusses His New Book and How Brands Can Move Out of the Friend Zone and Into Brand Love

  • November 29 2023
  • Resource: In-Depth Exclusive

Author Doug Zarkin began his career journey in the agency world, moving up the ranks and eventually starting the youth, entertainment, and lifestyle division of Grey Advertising before moving to the client side. He went on to work in the...Read More

Luxury Stays: A Q&A with Preferred Hotels on Customer Loyalty and Forming Strategic Partnerships in the Travel Industry

  • November 28 2023
  • Resource: In-Depth Exclusive

Preferred Hotels & Resorts is a portfolio of independent hotels worldwide that offers travelers a wide selection of luxury stays with a focus on leisure. Guests can choose from a handful of distinctive collections to create the aspirational...Read More

Loyalty360 Q&A with Hilton on the Brand’s New and Refreshed Hilton Honors American Express Surpass® and Aspire Cards

  • November 27 2023
  • Resource: In-Depth Exclusive

Conrad Hilton entered the hospitality industry in 1919 in Texas after choosing to purchase a 40-room hotel instead of buying a bank. In 1925, the first hotel bearing the Hilton name was opened in Dallas. Today, the brand counts nearly 7,400...Read More

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