Overstock Listens to Way Customers Speak to Spur Growth

  • June 14 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Ask anyone at Overstock to describe a loyal customer, and you will a different answer from just about anyone you meet. “There are debates in our building about what the word means on any given day,” says Jimmy Budnik, the Vice...Read More

Q&A with Gabriel Trujillo, Sally Beauty

  • June 11 2021
  • Resource: In-Depth Exclusive

Gabriel Trujillo is Vice President of Customer Marketing at Sally Beauty, which sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. The company operates approximately 5...Read More

Q&A with Katie Petru and Mike Templeton, Casey’s

  • June 09 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Katie Petru is the Director of Communications and Community, and Mike Templeton is the Director of Loyalty and Digital Marketing at Casey’s, which has more than 2,300 convenience stores in the Midwestern and Southern United States...Read More

Casey’s Delivering ‘Summer of Freedom’ for Loyalty Members

  • June 07 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

There once was a time when brands like Casey’s earned the name “convenience store” because they were fast with their service and always quick with a smile. As times have changed, other retailers soon caught up to the ease and...Read More

Q&A with Lillian Murphy, Red Lobster

  • June 04 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Lillian Murphy is the Vice President of Customer Experience and Loyalty at Red Lobster, the world's largest seafood restaurant company with over 700 locations. Loyalty360 CEO Mark Johnson spoke with Murphy about the Red Lobster Rewards...Read More

Red Lobster Loyalty Program Uses Roadmap to Build Members and Trust

  • June 02 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

For Red Lobster’s Lillian Murphy, part of running a brand rewards program is not only bringing customers back to their restaurants, but it is also about having fun while doing it. The Vice President of Customer Experience and Loyalty at the...Read More

Chicken Salad Chick’s “Female First” Loyalty Approach Grows Brand

  • June 01 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Tom Carr says there are still some business associates who are surprised that a restaurant chain can focus only on the concept of chicken salad, let alone be successful at it. “It surprises people,” says Carr, Chief Marketing Officer...Read More

Q&A with Rich Hope, Jersey Mike’s Subs

  • May 28 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Rich Hope is the Chief Marketing Officer for Jersey Mike’s Franchise Systems, Inc., one of the nation’s leading sub sandwich franchises with more than 2,500 locations open and in development. Loyalty360 CEO Mark Johnson and Hope...Read More

Q&A with Sachin Shroff, Michaels

  • May 27 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Sachin Shroff is the Vice President of Loyalty and Customer Relations Management at Michaels, a one-stop shop for all things arts and crafts across North America with more than 1,200 stores in 49 states and Canada. Loyalty360 CEO Mark Johnson...Read More

For Jersey Mike’s Subs, Technology Keeps Rewards Running

  • May 26 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

With an in-house team of 30 developers working on its POS and loyalty program, you would think Rich Hope, the Chief Marketing Officer for Jersey Mike’s Franchise Systems, Inc., would feel a little content that his technology is state-of-the...Read More

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