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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In 1969, the Cracker Barrel Old Country Store® opened in Lebanon, Tennessee, when Dan Evins observed the expansion of the American Interstate and how travelers would be challenged to find a place to stop and have a good meal at a fair price...Read More
In 1962, Glen Bell opened his first Taco Bell restaurant in Downey, CA, delighting customers with what they called “Tay-Kohs.” By the mid-1960s, the brand began to offer franchising opportunities, and before the decade was over, the...Read More
Partners Fred DeLuca and Dr. Peter Buck opened Pete’s Super Submarines in Bridgeport, Connecticut, in 1965 after 17-year-old DeLuca asked the nuclear physicist (Buck) for advice on paying college tuition. With a $1,000 investment from Buck...Read More
In 1968, Preferred Hotel Group was formed as a cross-referral organization with 12 independent luxury hotels. Since then, the company evolved and created a new organization, adding representation in sales, marketing, and technology resources...Read More
Publix was founded in 1930 in Winter Haven, FL, by George W. Jenkins and is one of the 10 largest-volume supermarket chains in the country. The brand’s retail sales reached $54.5B in 2022, and Publix is expanding into new markets, with...Read More
Dan Evins founded Cracker Barrel Old Country Store® in 1969 in Lebanon, Tennessee. Over the next 50 years, Cracker Barrel evolved into a restaurant with a popular retail store and has taken the brand into the digital space with its online...Read More
Hooters, founded in Clearwater, FL, in 1983, is now one of the largest employers of women in the service industry. With 198 corporate stores and approximately 370 stores in total, including domestic and international franchisees, and a footprint...Read More
Author Doug Zarkin began his career journey in the agency world, moving up the ranks and eventually starting the youth, entertainment, and lifestyle division of Grey Advertising before moving to the client side. He went on to work in the...Read More
Preferred Hotels & Resorts is a portfolio of independent hotels worldwide that offers travelers a wide selection of luxury stays with a focus on leisure. Guests can choose from a handful of distinctive collections to create the aspirational...Read More
Conrad Hilton entered the hospitality industry in 1919 in Texas after choosing to purchase a 40-room hotel instead of buying a bank. In 1925, the first hotel bearing the Hilton name was opened in Dallas. Today, the brand counts nearly 7,400...Read More
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