FordPass Rewards: A Behind-the-Scenes Look with Customer Experience Manager David Loflin

  • August 21 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

In April, Ford launched its all new customer loyalty and rewards program, FordPass Rewards. The program—which is available through any Ford dealership in the US—provides new lease or purchase customers with enough rewards points to...Read More

Englefield Oil Executive Discusses Customer and Employee Engagement: Part One

  • August 19 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

Many brands today are looking at loyalty in ways that go beyond a purely programmatic definition of customer loyalty. Instead, these brands are looking at engagement, getting people involved in the program and getting...Read More

Home Chef Executive Discusses United MileagePlus Partnership

  • August 13 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

At Loyalty360, we engage in conversations with brand representatives to get a better understanding of the customer loyalty industry. One major trend we’re seeing in these discussions is an uptick in partnerships. Brands have huge...Read More

Kabbage CRO Talks Cash-Flow, Loyalty, and More

  • August 12 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Small businesses face a number of challenges, and they sometimes need a financial boost. One option for today’s small business leaders is Kabbage, a data and technology company that offers automated cashflow solutions to small...Read More

Zappos Executive Discusses Customer Loyalty Industry

  • August 08 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Getting a good handle on the current marketing environment is important for all brands. They need to know about the challenges they could face, the opportunities they should take advantage of, what competitors are doing successfully, and how...Read More

Famous Footwear Connects with Consumers for Cross-Channel Loyalty

  • August 06 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Famous Footwear is the go-to shoe store for many consumers. Even with the arrival and growth of competition from dedicated e-commerce apparel retailers, the brand has had strong customer retention thanks to its in-store experience and, of course...Read More

Famous Footwear’s Loyalty Relaunch for Today’s Consumer: Q&A Part II

  • August 01 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of Loyalty360’s Q&A with Jill Feldman, Vice President of Marketing and Brand Strategy, and Amy Barnett, Director of CRM and Loyalty, for Famous Footwear. You can read the first part here.What is the biggest...Read More

Famous Footwear’s Loyalty Relaunch for Today’s Consumer: Q&A Part I

  • July 30 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

As one of the United States’ leading shoe retailers, Famous Footwear has quite the legacy. About 60 years ago, the brand began as a single store, founded by a single entrepreneur, with a loan of $1,000. After decades of expansion, Famous...Read More

Changing Times, Changing Channels for 1-800-FLOWERS.COM, Inc.: Part II

  • July 25 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our Q&A with Tony Chivari, Senior Vice President of Enterprise Marketing and Customer Insights for 1-800-FLOWERS.COM, Inc. You can read the first part here.  What does emotional loyalty mean to your...Read More

The Importance of Customer Loyalty Program Design and Having a Social Impact

  • July 23 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Food Lion is a giant in the grocery-retail industry. The company boasts over 1,000 stores, and it employs over 60,000 people. Of course, size does not guarantee continued success—customer retention does. Toward that end, the brand has...Read More

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