Wings and Rings: Leveraging a New Website To Increase Customer Engagement

  • October 04 2023
  • Resource: In-Depth Exclusive

In 2004, Nader Masadeh, entrepreneur and wing lover, decided to take a leap of faith. Tired of the corporate grind and feeling unfulfilled in his executive role, he determined that if he was ever going to make a bold change and fulfill his dreams...Read More

A Rich Legacy of Innovation: A Q&A with Hilton on Providing Exceptional Hospitality for Honors Program Members

  • October 03 2023
  • Resource: In-Depth Exclusive

In 1919, Conrad Hilton was on his way to buy a bank in Cisco, TX. When the price was raised at the last moment, Hilton left the deal on the table, quickly pivoted, and purchased the 40-room Mobley Hotel located in the same town. This decision...Read More

Parkland: Building a Successful Rewards Program Across Multiple Field Brands

  • October 02 2023
  • Resource: In-Depth Exclusive

Parkland, an international distributor of fueland convenience retailer, is vertically integrated within the energy space. Established in the 1970s in rural Alberta, Canada, the brand now has over 4,000 locations across 25 countries. While some...Read More

Meeting Your Brand Fans Where They Shop: A Q&A with e.l.f. Beauty on Connecting with Customers

  • September 28 2023
  • Resource: In-Depth Exclusive

e.l.f. Beauty was started in 2004 after the founders saw a whitespace for selling premium quality cosmetics at a mic drop value. They realized there was a market for high-quality inexpensive cosmetic products – and they further disrupted the...Read More

Aristocrat Gaming: Winning B2B Customer Loyalty on the Gaming Floor

  • September 27 2023
  • Resource: In-Depth Exclusive

Aristocrat began as a gaming provider in the 1950s in Sydney, Australia, eventually growing into a global company, expanding and bringing the first five-reel slot machine to Europe and the U.S.   After its founding and over the next several...Read More

Aspire Inspires: A Q&A with Signia Aspire on Building Relationships with a B2B Customer Loyalty Program

  • September 26 2023
  • Resource: In-Depth Exclusive

In 1878, an amazing discovery by German inventor Werner von Siemens — a telephone built with a horseshoe magnet amplified voice signals — started a revolution that would eventually improve the lives of millions living with hearing loss...Read More

BWH Hotels: A Focus on Personal Service Builds Strong Customer Loyalty

  • September 25 2023
  • Resource: In-Depth Exclusive

BWH Hotels has established itself as an industry leader in hospitality and customer loyalty. With over 4,500 locations around the globe, loyal guests are important for domestic and international markets. BWH Hotels was founded in Phoenix, Arizona...Read More

Bringing Personalization to Sleep Health: A Q&A with Sleep Number on Integrating Technology and Leveraging Customer Data

  • September 21 2023
  • Resource: In-Depth Exclusive

From humble beginnings as a mall kiosk in Minneapolis, MN to one of the most recognizable mattress producers in the U.S.,  Sleep Number built its brand on adjustable mattresses and personalized sleep solutions. After 35+ years of helping...Read More

Fueling a Rewarding Experience: A Q&A with Parkland on Building a Customer Loyalty Program and Delivering Early Rewards (Interview Part Two)

  • September 20 2023
  • Resource: In-Depth Exclusive

In this follow-up discussion, Mark Johnson, CEO of Loyalty360, continues his conversation with Michael McDowell, Vice President of Loyalty Programs and Partnerships at Parkland, about how the brand’s customers are evolving, how Journie&trade...Read More

Fueling a Rewarding Experience: A Q&A with Parkland on Building a Customer Loyalty Program and Delivering Early Rewards (Interview Part One)

  • September 19 2023
  • Resource: In-Depth Exclusive

Established in the 1970s in rural Alberta, Canada, Parkland has become a leading convenience and fuel marketer across the country. Expansion throughout Canada and into the United States and the Caribbean has been driven mostly through acquisitions...Read More

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