AT&T Balances Traditional Legacy and New Disruptive Capabilities to Drive an Innovative Customer Experience

  • June 30 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Working toward a true customer experience (CX) mindset means putting customers at the heart of everything a brand does. And for the most devout CX disciples, this even means going as far as disrupting the very core of the business. Often, this...Read More

Omnichannel Customer Engagement is Core to Beachbody’s Fitness Plan

  • June 29 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Beachbody is probably best known by its two flagship products P90X, developed by Tony Horton, and Insanity developed by Shaun T.   “We call that our direct response or direct marketing business line,” says Phil Irvine, Senior...Read More

Dell Stresses Simplicity and Member Feedback to Drive Successful Loyalty Program

  • June 28 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Dell Inc. was founded 32 years ago, and in that time it has always valued and explored customer loyalty. But more recently it took an even more focused look at customer loyalty via its four-year-old Dell Advantage program.   To learn more...Read More

Sears Builds Upon a Legacy of Highly Relevant and Personalized Customer Experiences

  • June 27 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

A big part of offering relevant customer experiences allowing customers to shop in a manner that fits with their own individual needs and preferences. And when Sears decided to design a loyalty program, it not only used this philosophy to inform...Read More

Customer Loyalty Built on Strong Customer Service Not Marketing, Author Says

  • June 26 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Many companies feel they are at least adequate when it comes to customer service, but the author and consultant Jay Baer suggests organizations should take a closer look at their efforts. Even the ones that are doing a satisfactory job could be...Read More

Consistency is Key for Ryder’s Customer Loyalty Strategy

  • June 25 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

As a well-known operator of transportation supply chain management products and various rental truck services, Ryder exists in a rather specialized sector of the rental industry. Even though it will rent to individuals should the opportunity arise...Read More

Finish Line’s Customer Experience Stays In Step with Dynamic Consumer Lifestyles

  • June 24 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Many brands today (the most successful ones anyway) are continually looking for new and better ways to connect with customers on deep and meaningful levels. Simply offering exceptional service and superior products will not always win brand...Read More

Activision Activates Brand Loyalty by Listening to the Voice of the Gamer

  • June 22 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

After getting its start in the late 1970s as the world’s first independent developer of video games, Activision continues to excel as one of the preeminent third party developers in existence today. It consistently releases some of the best...Read More

BloomNation Puts Florists First, and Builds Impressive Customer Experience as a Result

  • June 20 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

Customer experience is more than a few canned lines and a survey on the way out. Building a true bond with customers is about making them feel at home when interacting with the brand and providing them with a shopping experience that is simple...Read More

Going Mobile Sparks Major Customer Engagement for Portland Trail Blazers

  • June 19 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Since the Portland Trail Blazers have set off on a continuous customer journey, building deeper, more personalized fan relationships, executives have honed in on a key area of engagement: Mobile.   “I think that a lot of what we&rsquo...Read More

Displaying results 561-570 (of 702)
 |<  <  53 - 54 - 55 - 56 - 57 - 58 - 59 - 60 - 61 - 62  >  >| 
ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?