Author Claims Social Media a Crucial Platform for Delivering Exceptional Customer Experience

  • July 30 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“Today customer service is the new marketing,” insists Jay Baer, a best-selling author and customer service expert who leads the firm Convince & Convert. “It is one of the main ways that companies can differentiate among one...Read More

GameStop Ahead of the Game When it Comes to Loyalty Programs

  • July 29 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

GameStop is the undisputed leader when it comes to video game retail. The company, formed in 1984 as Babbage’s, has carved its own place within the gaming landscape. Likewise, the brand’s PowerUp Rewards loyalty program has become the...Read More

Direct Marketing Makes the Pizza Ranch Loyalty Program a Hit

  • July 28 2016
  • Resource: In-Depth Exclusive
  • PF Wilson, Loyalty360

Gaining a bigger slice of the market is tough for pizza restaurants. Whether they are part of a chain or a local mom and pop, the competition in almost every town is fierce. Pizza Ranch, a popular chain in the Midwest, focuses on its sit-down...Read More

Customer Relationship Management Keeps Eagles Fans Engaged

  • July 26 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The Philadelphia Eagles were founded in 1933 and today have one of the most passionate fan bases in sports. The team keeps that enthusiasm at peak levels through its fan experience program. More than a loyalty program, it gives the faithful a...Read More

Marketing Analytics Helps Wyndham Hotel Group Reposition its Portfolio

  • July 25 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Wyndham Hotel Group recently undertook the effort of repositioning all 16 brands in its portfolio. A seemingly monumental task, the world’s largest hotel operator was able to leverage a powerful loyalty program, loads of data, and dedicated...Read More

A Holistic Approach to Customer Experience Can Help Efficiency says [24]7 CMO

  • July 24 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

It used to be that customer engagement was handled on the sales floor of a brick-and-mortar store, via telephone, or through good old-fashioned snail-mail. Today, consumers have multiple ways to connect and engage with brands. A part from the...Read More

Customer Loyalty Needs Consistent Attention

  • July 23 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“The biggest challenge that brands face today in creating measurable customer loyalty experiences is retaining value throughout the member’s lifecycle,” Evan Magliocca, Manager of Brand Marketing for Columbus-based Baesman...Read More

Marketing Analytics and Engaged Consumers Make Wingstop’s New Ordering Platform Fly

  • July 22 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Wingstop was already seeing great success with online ordering over the past several years, with more than 15 percent of the chain’s orders coming from digital platforms. However, the Dallas-based restaurant company wanted to grow this...Read More

Customer Relationship Management Scores Big for Chicago Bears

  • July 21 2016
  • Resource: In-Depth Exclusive
  • P.F Wilson, Loyalty360

The goal of any professional sports team is to win a championship, but Lee Twarling, Senior Director of Ticket Sales and Service for the Chicago Bears, has a slightly different objective, and it centers on customer engagement.   “In...Read More

Marketing Analytics not the only Key Measurement for Food Manufacturers like Chobani

  • July 19 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Automation and the technical systems businesses have in place are as important to the customer journey as marketing and R&D. Keeping those systems running smoothly for Chobani is automation engineer Nathan Piccola.   This fall he will...Read More

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