Please enter your username or the email address associated with the account so we can help you reset your password.
YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
“Today customer service is the new marketing,” insists Jay Baer, a best-selling author and customer service expert who leads the firm Convince & Convert. “It is one of the main ways that companies can differentiate among one...Read More
GameStop is the undisputed leader when it comes to video game retail. The company, formed in 1984 as Babbage’s, has carved its own place within the gaming landscape. Likewise, the brand’s PowerUp Rewards loyalty program has become the...Read More
Gaining a bigger slice of the market is tough for pizza restaurants. Whether they are part of a chain or a local mom and pop, the competition in almost every town is fierce. Pizza Ranch, a popular chain in the Midwest, focuses on its sit-down...Read More
The Philadelphia Eagles were founded in 1933 and today have one of the most passionate fan bases in sports. The team keeps that enthusiasm at peak levels through its fan experience program. More than a loyalty program, it gives the faithful a...Read More
Wyndham Hotel Group recently undertook the effort of repositioning all 16 brands in its portfolio. A seemingly monumental task, the world’s largest hotel operator was able to leverage a powerful loyalty program, loads of data, and dedicated...Read More
It used to be that customer engagement was handled on the sales floor of a brick-and-mortar store, via telephone, or through good old-fashioned snail-mail. Today, consumers have multiple ways to connect and engage with brands. A part from the...Read More
“The biggest challenge that brands face today in creating measurable customer loyalty experiences is retaining value throughout the member’s lifecycle,” Evan Magliocca, Manager of Brand Marketing for Columbus-based Baesman...Read More
Wingstop was already seeing great success with online ordering over the past several years, with more than 15 percent of the chain’s orders coming from digital platforms. However, the Dallas-based restaurant company wanted to grow this...Read More
The goal of any professional sports team is to win a championship, but Lee Twarling, Senior Director of Ticket Sales and Service for the Chicago Bears, has a slightly different objective, and it centers on customer engagement.
Automation and the technical systems businesses have in place are as important to the customer journey as marketing and R&D. Keeping those systems running smoothly for Chobani is automation engineer Nathan Piccola.
This fall he will...Read More