CX Strategy at Sugarfina: Q&A Part II

  • May 21 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of Loyalty360’s Q&A with Zainub Naqvi, Senior Manager of CRM and Loyalty for Sugarfina. You can read the first part here.What is the Sugarfina culture? Is it the story that creates unique involvement with...Read More

Zumiez Executive Discusses Personalization and Company Culture: Part Two

  • May 20 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is Part Two of our discussion with Shelley Bailey, Marketing Manager at Zumiez. To read Part One, click here.  How are customers changing and how are you adapting to that change?   For Zumiez, changing customers is nothing new...Read More

CX Strategy at Sugarfina: Q&A Part I

  • May 20 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Loyalty Expo 2019 is just around the corner, and Loyalty360 is sitting down with awards finalists to discuss brands, programs, and successes. With the rise of personalization and new marketing channels, the CX Strategy category is among the most...Read More

Sodexo Empowers Engaged Employees: Q&A with Tiffany Darden, Pt. I

  • May 17 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

If a business is to cultivate loyal clients, it must engage employees at all levels. The bigger the organization, the more challenging it is to get the whole team on board. One brand that has risen to the challenge is Sodexo North America, a...Read More

Tarte and the Art of Customer Engagement

  • May 17 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

Tarte is a brand in the beauty space that specializes in eco-chic, cruelty-free cosmetics and hypoallergenic, vegan skincare. Notably, the brand appeals to Gen Z, millennial, and Gen X consumers, and so the brand has had to adopt a multi-channel...Read More

Vitamin Shoppe Executive Discusses Loyalty Program Revamp: Part One

  • May 16 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

In preparation for Loyalty Expo 2019, Loyalty360 is speaking with thought leaders from a variety of industries to discuss customer loyalty, brand advocacy, emotional connections, and other topics. Recently, we talked with Karen Szarvas, Director...Read More

Zumiez Executive Discusses Personalization and Company Culture: Part One

  • May 16 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

In preparation for the upcoming Loyalty Expo, which runs from May 20 to 22 in Charlotte, North Carolina, Loyalty360 is speaking with a range of thought leaders in the customer loyalty space. Recently, we discussed the importance of business...Read More

A’s Access Adds Flexibility to the Customer Experience: Part II

  • May 13 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our Q&A with Chris Giles, Chief Operating Officer for the Oakland Athletics. You can read part one here.  One topic of interest to Loyalty360 is customer conversion, in which first-time shoppers...Read More

Omni Hotels & Resorts Commits to Employee Engagement

  • May 13 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

As Loyalty360 has seen from discussions with its member representatives, employee engagement is linked to improved revenue growth, profit margins, and shareholder returns. It also tends to improve customer satisfaction and reduce absenteeism. For...Read More

Tarte Cosmetics Listens to Customers of All Demographics

  • May 10 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

Some brands have an innate purpose. For Tarte Cosmetics, the product and the purpose are one and the same. The company offers natural, environmentally friendly beauty and skincare products that are healthy for consumers. In recent years, Tarte has...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?