TIAA Evolves to Meeting Changing Environment

  • October 04 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

Teachers Insurance and Annuity Association (TIAA) is a leading provider of financial services in the academic, research, medical, cultural and governmental fields. TIAA started out nearly 100 years ago to help ensure teachers could retire with...Read More

After 60 Years, Pilot Flying J’s Focus Remains on Their Customers

  • October 02 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

Life on the road can be difficult. For many Americans, leaving their homes and going to an unfamiliar place can be both stressful and uncomfortable. While the destination may be glamourous, the road there is often less predictable.   Hoping...Read More

Delta Believes It Holds the Secret to Customer Loyalty

  • September 27 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

One topic that has puzzled businesses for years is loyalty as it applies to transportation. When the essential function of a business is to get customers from point A to point B, what keeps them coming back? The price? The comfort? The amenities...Read More

Ally Financial Leverages Social Media to Focus on What Matters Most—Customers

  • September 25 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

In 2008, consumer confidence in the banking industry was at an all-time low. Millions of Americans felt insecure about their financial futures and turned their backs on the institutions they had previously trusted for many years. This came as a...Read More

Harry & David Redesigns Image for Customer Loyalty

  • September 21 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Harry & David is a gourmet fruit and gift basket retailer that operates out of Medford, Oregon, where it has produced peaches, pears, handcrafted baked goods, and wine for more than 80 years. Recently, the company redesigned its brand image to...Read More

Pilot Flying J: Helping Customers Travel Comfortably in a Changing Landscape

  • September 20 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

Sixty years ago, Jimmy Haslem opened his first Pilot store in Gate City Virginia. Gas was 27 cents a gallon. Now, Pilot is the largest operator of travel centers in North America with more than 750 locations in 43 states and six Canadian provinces...Read More

20th Century Fox Wants to Build Brand Loyalty with Partners

  • September 13 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

March began in most auspicious fashion for 20th Century Fox as one of its films, “The Shape of Water,” earned four Academy Awards for Best Picture, Best Director, Best Original Score, and Best Production Design. In the wake of those...Read More

Potbelly’s Soul Fuels Customer Experience

  • September 11 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

“It’s iron and wood and it’s got a soul,” Potbelly CMO Brandon Rhoten explained as he discussed the appeal behind the brand. Character is the word that comes to mind when considering the nearly 500 Potbelly locations...Read More

Rediscovering Loyalty with Global Hotel Alliance

  • September 10 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

Global Hotel Alliance is the world’s largest alliance of independent hotel brands. DISCOVERY, its multi-brand loyalty platform, has over 5 million members. The alliance contains 550 upscale and luxury hotels with over 110,000 rooms across 76...Read More

Topps Leans Towards Nostalgia While Showcasing Adaptability

  • September 07 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

Typically, when asked, most people in America will tell you baseball has always been its past time. With baseball, there’s tradition, unparalleled dedication amongst fans, and a purity that’s tough to match in any other sport. From...Read More

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