Doing it Right—Emotional Loyalty at Bavarian Inn

  • April 09 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Brands that serve a region while being an innate part of it enjoy special advantages. Here in Cincinnati, Skyline Chili doesn’t have to tweak its recipe to appeal to new consumers, as parents will enthusiastically introduce the local staple...Read More

TD Bank Presents an Authentic Customer Experience Part II

  • April 04 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of Loyalty360’s Q&A with Arianna Orpello, Head of Brand, Channel, and Field Marketing for TD Bank. You can read part one here.To listen to [Podcast] TD Bank Presents an Authentic Customer Experience...Read More

TD Bank Presents an Authentic Customer Experience

  • April 02 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

To listen to [Podcast] TD Bank Presents an Authentic Customer Experience, click here. To listen to [Podcast] TD Bank Presents an Authentic Customer Experience II, click here. To read TD Bank Presents an Authentic Customer...Read More

The Sub Sandwich and the Emotional Connection: Jersey Mike’s Q&A Part II

  • March 28 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our conversation with Jersey Mike’s CMO, Rich Hope. You can read the first part here. To listen to the Part 2 podcast, click here.  How are you looking at personalization?   We collect a...Read More

Ally Financial Executive Touts Social Media Engagement Strategies

  • March 27 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Social media platforms offer a lot of promise for brands trying to improve customer loyalty. Because these platforms enable people to interact with one another in a friendly atmosphere, brands can use these channels for promotional purposes. The...Read More

TD Bank Makes Customer Experience Unexpectedly Human

  • March 26 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Differentiation is extremely important in the current marketing environment. Because of technological innovations such as mobile applications, consumers have access to a massive database of information at all times. They can find the best...Read More

The Sub Sandwich and the Emotional Connection: Jersey Mike’s Q&A Part I

  • March 20 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Managing a franchised restaurant brand is no small task. You have to keep a consistency of brand and a consistency in culture across many locations owned by different people. Keeping the franchisees, the employees, and the consumers engaged is a...Read More

March Beyond the Flowers and Chocolates of 1-800-FLOWERS.COM, Inc., Part II

  • March 19 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our talk with Steve Druckman, President of the Midwest Gourmet Food Group at 1-800-FLOWERS.COM, Inc.. For Part I, click here.  How do you decide what works and what doesn’t work in regard to...Read More

Joseph Beth’s New CEO Plans to Utilize Technology to Improve Customer Experience

  • March 14 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Since the advent of the digital revolution, companies and industries have continued to change at an unprecedented rate. Things most industries took for granted, such as a tangible product, have rapidly become a thing of the past.   As...Read More

Beyond the Flowers and Chocolates of 1-800-FLOWERS.COM, Inc.

  • March 11 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

With Valentine’s Day being one of the biggest business days for retailers around the world, many companies have come to implement strategies to maximize profit. While some businesses may be more relevant than others, almost every company in...Read More

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