Salling Group’s New Loyalty Platform is ‘Grandma Approved’

  • April 01 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Andras Szocs uses a very simple test to see how effective the features on Salling Group's new loyalty and rewards app are going to be with customers: his grandmother. “I really believe in simplicity,” says Szocs, the...Read More

Q&A with Ivonne Kinser, Avocados From Mexico

  • March 31 2021
  • Resource: In-Depth Exclusive

  Ivonne Kinser is Head of Digital Marketing and E-Commerce at Avocados From Mexico, the No. 1 selling brand of avocados in the U.S. The company was formed for the purpose of advertising, promotion, public relations, and research for all...Read More

Q&A with Amy Barnett, Famous Footwear

  • March 30 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Amy Barnett is Senior Director of CRM, Loyalty, and Insights at Famous Footwear, a national retailer that offers athletic and casual shoes for the active family from hundreds of brands, including Nike, Converse, Adidas, Puma, Vans, Birkenstock, Dr...Read More

‘Avocado Nation’ Helping Grow Avocados From Mexico Sales

  • March 29 2021
  • Resource: In-Depth Exclusive
  • Ashley Kimball, Loyalty360

  In the world of brand marketing and engagement, Ivonne Kinser says there are trends that all marketers should keep an eye on, but — more importantly — there are forces that must be watched more closely. “The trends are...Read More

Famous Footwear On a Data-Driven Personalization Mission

  • March 26 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Much like Jake and Elwood in the Blues Brothers movie, Famous Footwear’s Amy Barnett is on a mission. “We’re on a personalization mission,” says Barnett, the Senior Director of CRM, Loyalty, and Insights at Famous Footwear...Read More

Chipotle Uses Unique Ways, Channels to Build Loyalty Program

  • March 08 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

 Just like their customers who come into their restaurant and ‘build’ their unique order, Chipotle Mexican Grill also set out to build its loyalty and reward program from the bottom up. In Summer 2016, Chipotle tested a limited...Read More

Q&A with Megan Audette, Director of Advertising at Ally Financial

  • March 04 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Megan Audette, Director of Advertising at Ally Financial, a leading digital financial-services company with $180 billion in assets. They are one of the largest full-service automotive finance operations in the country and offer a wide...Read More

Q&A with Jamie Russo, Choice Hotels International

  • March 03 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Jamie Russo is Vice President of Loyalty Programs and Customer Engagement at Choice Hotels International, one of the largest and most successful lodging franchisors in the world. Choice franchises 13 distinct brands that count more than 7...Read More

Ally Financial’s Marketing Capitalizes on Gamification Efforts

  • March 02 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  The marketing team at Ally Financial had two major hurdles to climb over the past few years: convince the public that they were more than just a bank and do it without the big budget of many of its competitors. When the dust cleared at...Read More

Choice Hotels Bets on New Gaming Partnership To Increase Loyalty

  • March 01 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  With the hotel industry facing huge odds over the past year and travel often being a risky proposition, it made complete sense for Choice Hotels International when they announced their new strategic partner: Penn National Gaming. The...Read More

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