Mad About Great Service: A Q&A with Teriyaki Madness on Using Integrated Technologies and Delivering an Exceptional Customer Experience

  • October 10 2023
  • Resource: In-Depth Exclusive

The concept that would eventually become Teriyaki Madness was conceived by two brothers, Rod and Alan Arreola, and their cousin, Eric Garma, while living in Seattle, WA. During college, the trio worked in local mom-and-pop shops and developed a...Read More

GNC Details Launch of the Newly Revamped myGNC Rewards Program

  • October 09 2023
  • Resource: In-Depth Exclusive

For over 87 years, GNC has been one of the most well-known names in its industry, providing health and wellness products and solutions to its customers. With years of experience, the brand’s focus on innovation has not slowed down in the...Read More

Loyalty360 Q&A: Taco Bell Brought Back Coin Drop to Gamify Its Loyalty Program with a Focus on Social Responsibility

  • October 05 2023
  • Resource: In-Depth Exclusive

Brands are vying for new advantages when it comes to customer loyalty, with digital engagement top of mind for many. In the highly competitive restaurant industry, it can take a lot of trial and error for brands to differentiate themselves from...Read More

Wings and Rings: Leveraging a New Website To Increase Customer Engagement

  • October 04 2023
  • Resource: In-Depth Exclusive

In 2004, Nader Masadeh, entrepreneur and wing lover, decided to take a leap of faith. Tired of the corporate grind and feeling unfulfilled in his executive role, he determined that if he was ever going to make a bold change and fulfill his dreams...Read More

A Rich Legacy of Innovation: A Q&A with Hilton on Providing Exceptional Hospitality for Honors Program Members

  • October 03 2023
  • Resource: In-Depth Exclusive

In 1919, Conrad Hilton was on his way to buy a bank in Cisco, TX. When the price was raised at the last moment, Hilton left the deal on the table, quickly pivoted, and purchased the 40-room Mobley Hotel located in the same town. This decision...Read More

Parkland: Building a Successful Rewards Program Across Multiple Field Brands

  • October 02 2023
  • Resource: In-Depth Exclusive

Parkland, an international distributor of fueland convenience retailer, is vertically integrated within the energy space. Established in the 1970s in rural Alberta, Canada, the brand now has over 4,000 locations across 25 countries. While some...Read More

Meeting Your Brand Fans Where They Shop: A Q&A with e.l.f. Beauty on Connecting with Customers

  • September 28 2023
  • Resource: In-Depth Exclusive

e.l.f. Beauty was started in 2004 after the founders saw a whitespace for selling premium quality cosmetics at a mic drop value. They realized there was a market for high-quality inexpensive cosmetic products – and they further disrupted the...Read More

Aristocrat Gaming: Winning B2B Customer Loyalty on the Gaming Floor

  • September 27 2023
  • Resource: In-Depth Exclusive

Aristocrat began as a gaming provider in the 1950s in Sydney, Australia, eventually growing into a global company, expanding and bringing the first five-reel slot machine to Europe and the U.S.   After its founding and over the next several...Read More

Aspire Inspires: A Q&A with Signia Aspire on Building Relationships with a B2B Customer Loyalty Program

  • September 26 2023
  • Resource: In-Depth Exclusive

In 1878, an amazing discovery by German inventor Werner von Siemens — a telephone built with a horseshoe magnet amplified voice signals — started a revolution that would eventually improve the lives of millions living with hearing loss...Read More

BWH Hotels: A Focus on Personal Service Builds Strong Customer Loyalty

  • September 25 2023
  • Resource: In-Depth Exclusive

BWH Hotels has established itself as an industry leader in hospitality and customer loyalty. With over 4,500 locations around the globe, loyal guests are important for domestic and international markets. BWH Hotels was founded in Phoenix, Arizona...Read More

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