Nathan’s Famous Customer Loyalty & Brand Transformation | Q&A with James Walker – Part II

  • June 01 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The Nathan’s Famous brand is recognized around the world, mostly thanks to the restaurant’s well-known hot dogs. Nathan’s has been around since the early 1900s and in that time has made several significant strides including...Read More

1-800-Flowers.com Brings Customers Together with Connection Communities

  • May 26 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

While recently most of our focus has been on social distancing, many are craving opportunity to connect with one another during this uncertain time. To help its customer connect, 1-800-Flowers.com has opened up ways for individuals to talk about...Read More

Nathan’s Famous Customer Loyalty & Brand Transformation | Q&A with James Walker – Part I

  • May 19 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

For many, when you think of Nathan’s Famous, hot dogs immediately come to mind. However, for Nathan’s, being well known for hot dogs is only the start. Nathan’s has come a long way since its original location at the corner of...Read More

Vans Goes ‘Off the Wall’ to Deliver an Authentic Community for Loyal Customers – Part II

  • May 18 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Creating emotional connections with customers is never easy. It requires not only an exceptional product but also a community of advocates that are genuinely loyal to that brand. Founded in Southern California in a hotbed of “skate culture,...Read More

Nathan’s Famous Looks to Transform its Brand, Improving Customer Loyalty and Experience

  • May 14 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The hot dog is an American icon, like apple pie and baseball. Whether at a cookout, at a game, or a solution for a fast meal, hot dogs have become a go-to option for many looking for a bite to eat. Over its history, Nathan’s has become a...Read More

Vans Goes ‘Off the Wall’ to Deliver an Authentic Community for Loyal Customers

  • May 12 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Creating emotional connections with customers is never easy. It requires not only an exceptional product but also a community of advocates that are genuinely loyal to that brand. Founded in Southern California in a hotbed of “skate culture,...Read More

Vans’ ‘Off the Wall’ Culture Drives Customer Loyalty Success

  • May 07 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

It is truly remarkable how a pair of shoes can represent much more than what meets the eye. As a brand dedicated to uniqueness and creativity, Vans never limits how its customers can express themselves in displaying what it truly means to be...Read More

Customers Go Nuts for Duck Donuts | Q&A with Russ DiGilio, Founder & CEO of Duck Donuts

  • April 16 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

What does a duck have to do with donuts? For Russ DiGilio, Duck, North Carolina is where his sweet story began with Duck Donuts, the family favorite chain that started way back in 2007. Anyone familiar with the brand can tell you that Duck Donuts...Read More

Duck Donuts Serves Up Made-to-Order Donuts and Exceptional Customer Experiences

  • April 14 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Donuts are a classic favorite for breakfast and even make for a sweet late-night snack. Duck Donuts is keeping that tradition alive with delicious cake donuts and its new loyalty program, Duck Donuts Rewards, which launched February 18.  ...Read More

GOLF Channel Executive Shares Insights on GOLFPASS: Part Three

  • April 09 2020
  • Resource: In-Depth Exclusive
  • MARK JOHNSON | LOYALTY360

GOLF Channel, a part of NBC Sports, just recently marked its 25th anniversary. The 24-hour single-sport cable network, co-founded by golf legend Arnold Palmer, was the first of its kind. After talking with Amanda Norvell, Vice President, Direct to...Read More

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