Famous Footwear’s Loyalty Relaunch for Today’s Consumer: Q&A Part II

  • August 01 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of Loyalty360’s Q&A with Jill Feldman, Vice President of Marketing and Brand Strategy, and Amy Barnett, Director of CRM and Loyalty, for Famous Footwear. You can read the first part here.What is the biggest...Read More

Famous Footwear’s Loyalty Relaunch for Today’s Consumer: Q&A Part I

  • July 30 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

As one of the United States’ leading shoe retailers, Famous Footwear has quite the legacy. About 60 years ago, the brand began as a single store, founded by a single entrepreneur, with a loan of $1,000. After decades of expansion, Famous...Read More

Changing Times, Changing Channels for 1-800-FLOWERS.COM, Inc.: Part II

  • July 25 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our Q&A with Tony Chivari, Senior Vice President of Enterprise Marketing and Customer Insights for 1-800-FLOWERS.COM, Inc. You can read the first part here.  What does emotional loyalty mean to your...Read More

The Importance of Customer Loyalty Program Design and Having a Social Impact

  • July 23 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Food Lion is a giant in the grocery-retail industry. The company boasts over 1,000 stores, and it employs over 60,000 people. Of course, size does not guarantee continued success—customer retention does. Toward that end, the brand has...Read More

Food Lion Feeds and Rewards in Real-time: Part II

  • July 18 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our Q&A with Neil Norman, Director of Customer Loyalty and Shopper Marketing; Cheryl Pinkham, Shopper Marketing Manager; and Kristi Martin, Manager of Campaign Development, for Food Lion. You can read the...Read More

Changing Times, Changing Channels for 1-800-FLOWERS.COM, Inc.: Part I

  • July 16 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Today’s brands have to be where the customers are, and that’s no small task, given the pace of technological advances and their effects on customer behavior. Remember when the only dinner delivery option was pizza? It really wasn&rsquo...Read More

Food Lion Feeds and Rewards in Real-Time: Part I

  • July 11 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

In the southeastern United States, Food Lion needs no introduction. It’s the go-to grocery store for millions of people in the region. The grocery-retail industry has a reputation for strong customer-retention programs. Just think of Loblaw...Read More

1-800-FLOWERS.COM, Inc. Drives Loyalty with an Innovative Culture

  • July 09 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Sending someone a heartfelt gift, such as flowers or a gift basket, is a touching way to let someone know you’re thinking of them. Nationally, 1-800-FLOWERS.COM, Inc. enjoys top-of-mind status as the company that delivers both the gift...Read More

Break Time Executive Discusses Loyalty Program Design: Part Two

  • July 05 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second part of our interview with Anita Bichsel, Marketing Manager at Break Time. To read the first part, click here.  Is product assortment similar between a rural location and a more urban area?   There is diversity in...Read More

Break Time Executive Discusses Loyalty Program Design: Part One

  • July 02 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

To prepare for the 2019 Loyalty Expo, which took place from May 20 to May 22 in Charlotte, North Carolina, Loyalty360 spoke with a range of thought leaders in the customer loyalty space. We discussed such germane topics as technology trends...Read More

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