Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies

  • March 17 2023
  • Resource: In-Depth Exclusive

Founded in 1962, Kampgrounds of America, Inc. (KOA) is the largest independently-owned campground system in the world. From its beginning, the brand has focused on collecting customer data and using that data to improve its customer experience...Read More

Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries

  • March 15 2023
  • Resource: In-Depth Exclusive

Most brides don’t plan on getting married more than once. So, when David’s Bridal decided to create a loyalty program, the brand had to look beyond the traditional reward program. Traditional rewards programs rely on members making...Read More

Designing Authentic Interactions: How Bruster’s Real Ice Cream Personalizes the Customer Experience

  • March 13 2023
  • Resource: In-Depth Exclusive

As we close in on Q2 in 2023, the overall market is starting to see which loyalty trends are having the most effect on consumers this year. These trends keep loyalty programs relevant and engaging for members. However, determining how and where to...Read More

Building Customer Relationships on the Frontlines: A Q&A with The Coffee Bean and Tea Leaf

  • March 07 2023
  • Resource: In-Depth Exclusive

By studying customer behavior, The Coffee Bean and Tea Leaf noticed the impact its baristas and brew crew had on building customer relationships and improving loyalty. Leveraging this insight, the brand is focusing their personalization efforts at...Read More

From Pros to Kids: How Lowe’s Builds Meaningful Customer Loyalty at Every Level

  • March 06 2023
  • Resource: In-Depth Exclusive

As a hardware and home improvement retailer, Lowe’s interacts with a wide range of customers, from professional contractors, to amateur DIYers, to kids learning how to use a hammer for the first time. In addition to the retailer’s well...Read More

Empowering Customer-Facing Employees: How The Coffee Bean And Tea Leaf Baristas Personalize the Customer Experience

  • March 01 2023
  • Resource: In-Depth Exclusive

The Coffee Bean and Tea Leaf built its customer engagement on habits. For many customers, the routine of a morning coffee on the way to work brought them into the café chain daily. This consistent interaction allowed The Coffee Bean and Tea Leaf...Read More

Reaching Customers through their Cats: Fancy Feast and Purina Provide their Insights to Customer Loyalty and Experience

  • February 27 2023
  • Resource: In-Depth Exclusive

Fancy Feast and parent company Purina launched their Cuddle Collection to engage cat owners for Valentine’s Day, following a study they conducted on customer behavior. The study found that many cat owners would rather spend Valentine’s...Read More

Dedication to “Uncommon Goodness”: Q&A with Stacey Pool, CMO, Noodles & Company

  • February 21 2023
  • Resource: In-Depth Exclusive

Stacey Pool is the Chief Marketing Officer for Noodles & Company, a restaurant chain dedicated to serving Uncommon Goodness at over 450 locations in 26 states. The fast-casual restaurant brand offers American and international-inspired noodle...Read More

Leading Personalized Loyalty: Q&A Jason Scoggins, Senior Director, Loyalty & CRM at Chipotle

  • February 14 2023
  • Resource: In-Depth Exclusive

Jason Scoggins is the Senior Director of Loyalty & CRM at Chipotle Mexican Grill. Founded in 1993, the fast-casual restaurant brand is dedicated to serving real food from local and organic sources. Beyond just real food, Chipotle uses the...Read More

Serving Uncommon Goodness: Noodles & Company Builds Emotional Connections Through Loyalty and Partnerships

  • February 13 2023
  • Resource: In-Depth Exclusive

Noodles & Company has served Uncommon Goodness to diners across the U.S since 1995. To the brand, Uncommon Goodness is part of its mission to inspire and nourish every team member, guest, and community it serves. The concept evolved as...Read More

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