The Biggest Challenges and Opportunity in Customer Loyalty Today

  • April 16 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Today’s brands are in the “middle of a seismic shift” in the challenges and opportunities they face with customer loyalty, says Adhish Kulkarni, Senior VP, and GM of Evolving Systems’ Digital Engagement and Loyalty...Read More

How Brands Define and Measure Emotional Loyalty

  • April 15 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Emotional loyalty can mean different things to different brands. And even then, some brands have a hard time even defining the term, which has baffled many industry experts and researchers for years. “Emotional loyalty is fairly difficult...Read More

Q&A with Imani Samuels, AARP

  • April 14 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Imani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members. AARP Rewards recently received a Silver award and the Innovation and Corporate Social Responsibility...Read More

Q&A With Gary Tashjian, Darwin’s Natural Pet Products

  • April 13 2021
  • Resource: In-Depth Exclusive

Darwin’s Natural Pet Products makes fresh, all-natural pet food and has served more than 50 million meals to dogs and cats, helping tens of thousands of pets to live healthier lives.Gary Tashjian, CEO, and Founder of the company spoke with...Read More

Q&A with Jessica Correa, Urban Air Adventure Park

  • April 12 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Urban Air is a nationwide adventure park brand with more than 150 locations. Mark Johnson, CEO of Loyalty360, recently spoke with Jessica Correa, Urban Air’s Chief Marketing Officer, about the growth of the company and its decision...Read More

AARP Rewards Grows Membership with Intentional Touchpoints

  • April 09 2021
  • Resource: In-Depth Exclusive
  • By Mark Johnson, Loyalty360

 The world of customer loyalty, rewards, and gamification may be skewed toward a younger audience, but in the case of AARP, their members are holding their own quite well, thank you. Once known as the American Association of Retired Persons...Read More

Urban Air Adventure Park Grows Customers with Kid-Friendly Activities

  • April 08 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  The irony is not lost on Urban Air Adventure Park’s Chief Marketing Officer Jessica Correa that her brand’s attempt to pull kids away from their devices and screens and into exercise and play often starts on the devices...Read More

Q&A with Julia Russell and Carrie Mastropaolo, Verizon Wireless

  • April 07 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  At the recent 2020 Loyalty360 Awards, Verizon Wireless came away as big winners. They took home the Platinum Award in the Program Partnership category, won the Gold in the Loyalty Program Design category, and won the Bronze Award in the...Read More

Q&A with Andras Szocs, Salling Group

  • April 06 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Andras Szocs is the Senior Director and Head of Customer Programs and Center of Excellence for Salling Group, the largest retailer in Denmark, which serves over 11 million customers a week through its grocery store chains, coffee shops...Read More

Verizon Expands Loyalty Program

  • April 05 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

 In the fast-moving world of consumer marketing, it’s important to continually evolve to meet the needs of the customer. And no one knows that better than Julia Russell and Carrie Mastropaolo of Verizon. The two are part of a larger...Read More

Displaying results 31-40 (of 1052)
 |<  <  1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >|