Loyalty360 Q&A with Hilton on the Brand’s New and Refreshed Hilton Honors American Express Surpass® and Aspire Cards

  • November 27 2023
  • Resource: In-Depth Exclusive

Conrad Hilton entered the hospitality industry in 1919 in Texas after choosing to purchase a 40-room hotel instead of buying a bank. In 1925, the first hotel bearing the Hilton name was opened in Dallas. Today, the brand counts nearly 7,400...Read More

Publix: Cultivating Customer Loyalty by Enhancing the Customer Experience

  • November 22 2023
  • Resource: In-Depth Exclusive

One of the 10 largest-volume supermarkets in the U.S., Publix operates in seven states and will soon add Kentucky to its footprint, with locations planned in Lexington and Louisville. With 250,000 associates and 1,351 stores, Publix is the fastest...Read More

Loyalty360 Q&A with Shell on Enhancing Customer Loyalty with a Tiered Rewards Program

  • November 21 2023
  • Resource: In-Depth Exclusive

Shell USA, Inc. is an affiliate of Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 15,000 people working to provide a secure...Read More

Loyalty360 Q&A with Mohegan Sun on Strategic Partnerships and Customer Experience

  • November 20 2023
  • Resource: In-Depth Exclusive

Owned by Mohegan, the entertainment and gaming entity for the Mohegan Tribe, Mohegan Sun is a world-class destination situated on 185 acres along the Thames River in Southeastern Connecticut. Opened in 1996 and expanded multiple times, Mohegan Sun...Read More

Loyalty360: A Q&A with Author Doug Zarkin on Moving Your Brand Out of the Friend Zone and Creating Emotional Loyalty

  • November 15 2023
  • Resource: In-Depth Exclusive

For marketers and customer loyalty professionals, creating authentic emotional connections between the brand and consumers is vital to success in today’s competitive marketplace. Consumers are seeking more value beyond the transaction, and...Read More

Loyalty360 Q&A with Leatherman on Building Loyalty Through Customer Satisfaction and Personalization

  • November 14 2023
  • Resource: In-Depth Exclusive

Leatherman® was founded by Tim Leatherman following a trip to Europe in 1975. After dealing with leaky plumbing and car fixes traveling, Mr. Leatherman realized what he needed most was a pliers-based multipurpose tool. In the years following...Read More

Pollo Campero: Building a Memorable Customer Experience by Cultivating a Family Atmosphere

  • November 13 2023
  • Resource: In-Depth Exclusive

Founded as a family-owned restaurant in 1971 in Guatemala City, Pollo Campero has grown into a well-known brand throughout Central America. Expanding beyond the borders of Guatemala, El Salvador, and Ecuador, the brand moved across the Atlantic...Read More

Loyalty360 Q&A with CVS on Delivering Value to Customer Loyalty Program Members

  • November 08 2023
  • Resource: In-Depth Exclusive

Consumer Value Stores was founded in 1963 in Lowell, MA, selling health and beauty products. After its first year in business, the company changed its name to CVS. By 1967, pharmacies began to appear within stores, with the first ones appearing in...Read More

Making Everyday Tasks Easier: A Q&A with Mercedes pay on Improving the Customer Experience

  • November 07 2023
  • Resource: In-Depth Exclusive

Mercedes-Benz was founded in 1926 by Karl Benz, Gottlieb Daimler, Wilhelm Maybach, and Emil Jellinek, and its global presence has grown to 93 office locations worldwide, with a corporate headquarters in Stuttgart, Germany. The brand’s...Read More

At Home: A Focus on Delivering Value Creates Happy Customers and Builds Customer Loyalty

  • November 06 2023
  • Resource: In-Depth Exclusive

At Home was originally formed as Garden Ridge Pottery in South Texas in 1979. Over the next 30 years, the footprint grew to 50 stores, and in 2012, CEO Lee Bird joined the organization as CEO. By 2014, the company transitioned to the current brand...Read More

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