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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Most all new car purchases come with some type of roadside assistance these days, which doesn’t worry the people at AAA one bit.
Rahul Chand, the Vice President of Membership Marketing at AAA Northeast, says those programs are there to...Read More
After Greg Wold’s daughter made him a grandfather for the first time in January 2020, he was struck by an unusual request she made right after giving birth: a Toppers Pizza.
“What my daughter wanted after she gave birth was Toppers...Read More
Andrea Shey is Associate Vice President of Loyalty Marketing at Celebrity Cruises, which has 14 ships in more than 300 destinations on all seven continents.
Celebrity Cruises was the first cruise ship to sail from U.S. waters in more than a year...Read More
Andrea Shey has a term to explain what is happening at airports and cruise ships around the world: COVID revenge travel.
There’s definitely this pent-up demand for travel,” says the Associate Vice President of Loyalty Marketing at...Read More
Matt Olsen is the Director of Digital Guest Experience at Firehouse Subs, which has more than 1,200restaurants in operation. It was founded in Florida in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen.
A portion of...Read More
Sherri Landry is the Chief Marketing Officer of CEC Entertainment, which owns the Chuck E. Cheese, Peter Piper Pizza, and Pasqually’s Pizza & Wings brands.
Loyalty360 CEO Mark Johnson recently spoke with Landry about Chuck E. Cheese...Read More
When Matt Olsen received an email one September from a clothing brand that was extolling the benefits for its fall jackets, he was not amused.
The Director of Digital Guest Experience at Firehouse Subs based in Jacksonville, Florida, was a tad...Read More
Sherri Landry just may have the toughest marketing job in the world: trying to understand what drives those finicky customers age 3 to 8.
As Chief Marketing Officer of CEC Entertainment — which owns the Chuck E. Cheese, Peter Piper Pizza...Read More
Robert Passikoff is president of Brand Keys, a New York-based brand engagement and customer loyalty research consultancy that releases an annual survey of iconic American brands that identifies those brands that consumers believe best embody the...Read More
Brand Keys annual survey of iconic American brands has identified those brands that consumers believe best embody the value of “patriotism.” Jeep ranked No. 1 for the 19th straight year. Walmart, Disney, Ford, and Amazon also led the...Read More