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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
As loyalty programs pop up in an ever-increasing variety of industries, it’s exciting to see an industry stalwart launch a revamped, comprehensive loyalty program. Ford Motor Company has launched FordPass ...Read More
If a brand can successfully engage both its consumers and its employees, then its prospects look bright. Recently, we’ve seen brands use their loyalty program to drive this kind of engagement. The result is great agility and the ability to...Read More
This is the second installment of our Q&A with David Loflin, Customer Experience Manager for Ford Motor Company. You can read the first part here.
We’d like to understand more about your different touchpoints and how you are...Read More
This is the second installment of our Q&A with Nathan Arnold, Marketing Manager for Englefield Oil. You can read the first part here.
We’d love to delve into the employee piece. Is that layered onto the existing loyalty, or is it...Read More
In April, Ford launched its all new customer loyalty and rewards program, FordPass Rewards. The program—which is available through any Ford dealership in the US—provides new lease or purchase customers with enough rewards points to...Read More
Many brands today are looking at loyalty in ways that go beyond a purely programmatic definition of customer loyalty. Instead, these brands are looking at engagement, getting people involved in the program and getting...Read More
At Loyalty360, we engage in conversations with brand representatives to get a better understanding of the customer loyalty industry. One major trend we’re seeing in these discussions is an uptick in partnerships. Brands have huge...Read More
Small businesses face a number of challenges, and they sometimes need a financial boost. One option for today’s small business leaders is Kabbage, a data and technology company that offers automated cashflow solutions to small...Read More
Getting a good handle on the current marketing environment is important for all brands. They need to know about the challenges they could face, the opportunities they should take advantage of, what competitors are doing successfully, and how...Read More
Famous Footwear is the go-to shoe store for many consumers. Even with the arrival and growth of competition from dedicated e-commerce apparel retailers, the brand has had strong customer retention thanks to its in-store experience and, of course...Read More