AAA Northeast Focuses on the Person, Not the Vehicle

  • August 06 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Most all new car purchases come with some type of roadside assistance these days, which doesn’t worry the people at AAA one bit. Rahul Chand, the Vice President of Membership Marketing at AAA Northeast, says those programs are there to...Read More

Toppers Pizza’s Upper Crust Society Designed for Product Addicts

  • August 05 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

After Greg Wold’s daughter made him a grandfather for the first time in January 2020, he was struck by an unusual request she made right after giving birth: a Toppers Pizza. “What my daughter wanted after she gave birth was Toppers...Read More

Q&A with Andrea Shey, Celebrity Cruises

  • August 04 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Andrea Shey is Associate Vice President of Loyalty Marketing at Celebrity Cruises, which has 14 ships in more than 300 destinations on all seven continents. Celebrity Cruises was the first cruise ship to sail from U.S. waters in more than a year...Read More

Celebrity Cruises Sets Sail on Improved Loyalty Program

  • August 02 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Andrea Shey has a term to explain what is happening at airports and cruise ships around the world: COVID revenge travel. There’s definitely this pent-up demand for travel,” says the Associate Vice President of Loyalty Marketing at...Read More

Q&A with Matt Olsen, Firehouse Subs

  • July 29 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Matt Olsen is the Director of Digital Guest Experience at Firehouse Subs, which has more than 1,200restaurants in operation. It was founded in Florida in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen. A portion of...Read More

Q&A with Sherri Landry, Chuck E. Cheese

  • July 28 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty

Sherri Landry is the Chief Marketing Officer of CEC Entertainment, which owns the Chuck E. Cheese, Peter Piper Pizza, and Pasqually’s Pizza & Wings brands. Loyalty360 CEO Mark Johnson recently spoke with Landry about Chuck E. Cheese...Read More

Firehouse Subs Gives Rewards, Plus Gives Back

  • July 27 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

When Matt Olsen received an email one September from a clothing brand that was extolling the benefits for its fall jackets, he was not amused. The Director of Digital Guest Experience at Firehouse Subs based in Jacksonville, Florida, was a tad...Read More

Chuck E. Cheese Creating Experiences, Memories for Loyalty Members

  • July 26 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Sherri Landry just may have the toughest marketing job in the world: trying to understand what drives those finicky customers age 3 to 8. As Chief Marketing Officer of CEC Entertainment — which owns the Chuck E. Cheese, Peter Piper Pizza...Read More

Q&A with Robert Passikoff, Brand Keys

  • July 22 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Robert Passikoff is president of Brand Keys, a New York-based brand engagement and customer loyalty research consultancy that releases an annual survey of iconic American brands that identifies those brands that consumers believe best embody the...Read More

A Look at 2021’s Most Patriotic Brands in America

  • July 20 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Brand Keys annual survey of iconic American brands has identified those brands that consumers believe best embody the value of “patriotism.” Jeep ranked No. 1 for the 19th straight year. Walmart, Disney, Ford, and Amazon also led the...Read More

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