Ford Brings Customer Loyalty to the Automotive Industry

  • September 03 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

As loyalty programs pop up in an ever-increasing variety of industries, it’s exciting to see an industry stalwart launch a revamped, comprehensive loyalty program. Ford Motor Company has launched FordPass ...Read More

Duchess Delivers Awesome Customer Experiences

  • August 30 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

If a brand can successfully engage both its consumers and its employees, then its prospects look bright. Recently, we’ve seen brands use their loyalty program to drive this kind of engagement. The result is great agility and the ability to...Read More

FordPass Rewards: A Behind-the-Scenes Look with Customer Experience Manager David Loflin (Part Two)

  • August 28 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

This is the second installment of our Q&A with David Loflin, Customer Experience Manager for Ford Motor Company. You can read the first part here.  We’d like to understand more about your different touchpoints and how you are...Read More

Englefield Oil Executive Discusses Customer and Employee Engagement: Part Two

  • August 23 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

This is the second installment of our Q&A with Nathan Arnold, Marketing Manager for Englefield Oil. You can read the first part here.  We’d love to delve into the employee piece. Is that layered onto the existing loyalty, or is it...Read More

FordPass Rewards: A Behind-the-Scenes Look with Customer Experience Manager David Loflin

  • August 21 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

In April, Ford launched its all new customer loyalty and rewards program, FordPass Rewards. The program—which is available through any Ford dealership in the US—provides new lease or purchase customers with enough rewards points to...Read More

Englefield Oil Executive Discusses Customer and Employee Engagement: Part One

  • August 19 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

Many brands today are looking at loyalty in ways that go beyond a purely programmatic definition of customer loyalty. Instead, these brands are looking at engagement, getting people involved in the program and getting...Read More

Home Chef Executive Discusses United MileagePlus Partnership

  • August 13 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

At Loyalty360, we engage in conversations with brand representatives to get a better understanding of the customer loyalty industry. One major trend we’re seeing in these discussions is an uptick in partnerships. Brands have huge...Read More

Kabbage CRO Talks Cash-Flow, Loyalty, and More

  • August 12 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Small businesses face a number of challenges, and they sometimes need a financial boost. One option for today’s small business leaders is Kabbage, a data and technology company that offers automated cashflow solutions to small...Read More

Zappos Executive Discusses Customer Loyalty Industry

  • August 08 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Getting a good handle on the current marketing environment is important for all brands. They need to know about the challenges they could face, the opportunities they should take advantage of, what competitors are doing successfully, and how...Read More

Famous Footwear Connects with Consumers for Cross-Channel Loyalty

  • August 06 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Famous Footwear is the go-to shoe store for many consumers. Even with the arrival and growth of competition from dedicated e-commerce apparel retailers, the brand has had strong customer retention thanks to its in-store experience and, of course...Read More

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