Walmart Directors Discuss Innovations in Grocery Retail: Part One

  • November 21 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

If there’s anything leaders in the grocery space agree on, it’s that the grocery experience has, in the last few years, become a totally different ballgame. Pickup and delivery services have gone from being exciting innovations to...Read More

The Vitamin Shoppe Shows What Personalization Can Truly Be

  • November 18 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Customers are demanding better and more personalized experiences from brands. That’s why brands need more relevant first- and zero-party data, which will enable them to increase their personalization efforts. If a brand is going to ask for...Read More

How Walmart Innovated to Help Consumers Save Time and Money

  • November 14 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

After its founding in 1962, Walmart experienced a meteoric rise. The brand was incorporated by 1969 and publicly traded by 1972. Come 1990, Walmart became, by revenue, the largest retailer in the United States. Now, the brand...Read More

Vitamin Shoppe EVP Discusses Emotional Connections in Health & Wellness: QA Part II

  • November 13 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our QA with Stacey Renfro, Executive Vice President and Chief Customer and Digital Experience Officer for The Vitamin Shoppe. You can read the first part here.  Do you think The Vitamin Shoppe has an...Read More

The Vitamin Shoppe EVP Discusses Emotional Connections in Health & Wellness: Part One

  • November 11 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Health and wellness is a growing category, and the space is constantly becoming more crowded. Faced with increased competition from e-commerce, health and wellness brands that focus on brick-and-mortar depend on long-term customer loyalty to...Read More

ASU Executive Adam Pierno Discusses Member Engagement: Part Two

  • November 06 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our QA with Adam Pierno, Associate Vice President of Marketing Strategy for Arizona State University. You can read the first part here.  What does emotional loyalty mean to you and to...Read More

Huntington Bank CMO Discusses Customer Centricity, Disruption, and Generational Changes: Part Two

  • November 04 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our QA with Julie Tutkovics, CMO & CCO for Huntington Bank. You can read the first part here. In our brand community, we’re seeing an increase in brands looking across verticals in their...Read More

ASU Executive Adam Pierno Discusses Member Engagement: Part One

  • October 31 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

The 2019 Customer Expo is drawing near, and we’re beginning to hear from some of the event’s scheduled speakers. At Loyalty360, we’re often told that one of the best parts of these conferences is having the opportunity to...Read More

Huntington Bank CMO Discusses Customer Centricity, Disruption, and Generational Changes: Part One 

  • October 30 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

In the past decade, the financial industry has undergone drastic changes. The 2008 financial crisis changed the way consumers view banks. Fintech disrupters have appeared and gained popularity with many consumers. For some consumers...Read More

Le Tote VP Explains Sticky Experiences and Fashion Loyalty: Part Two

  • October 29 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our QA with Jana Beiswenger, Vice President of Strategy for Le Tote. You can read the first part here. What does customer loyalty mean to Le Tote?  The business metric we look at is share of...Read More

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