Bojangles: Shaping the Customer Experience with the Right Technology and a Dash of Southern Hospitality

  • January 09 2024
  • Resource: In-Depth Exclusive

Bojangles is a Carolina-born restaurant brand specializing in Southern food like hand-breaded fried chicken and made-from-scratch biscuits. Founded in 1977 in Charlotte, N.C., by Jack Fulk and Richard Thomas, the brand now operates over 800...Read More

Amtrak: Enhancing the Customer Experience with a Proactive Service Recovery Initiative

  • January 08 2024
  • Resource: In-Depth Exclusive

From the inception of railroads in the U.S., commercial freight railroads operated private passenger service. However, by the 1960s, travel by air and interstate highways dominated, and it was no longer profitable to operate passenger railroads. ...Read More

Food Lion: Keeping Customer Loyalty and the Customer Experience at the Forefront

  • January 03 2024
  • Resource: In-Depth Exclusive

Founded in 1957 in Salisbury, N.C., Food Lion has spent over six decades delivering fresh and affordable products to its customers. With over 82,000 Food Lion associates serving more than 10M customers each week, the brand’s 1,108 store...Read More

Fubo: Building Brand Love by Rewarding Consumers and Investors

  • January 02 2024
  • Resource: In-Depth Exclusive

Originally established in 2015 to provide soccer fans with a way to stream matches, today, Fubo is a direct-to-consumer live TV streaming service enjoyed by 1.48M paid subscribers in North America. Growing through strategic acquisitions, the...Read More

Subway: A Simplified Customer Loyalty Program Provides a Better Customer Experience

  • December 20 2023
  • Resource: In-Depth Exclusive

In 1965, Pete’s Super Submarines was opened in Bridgeport, Connecticut, by Fred DeLuca and nuclear physicist Dr. Peter Buck after the 17-year-old DeLuca asked Buck how he should pay his college tuition. With an idea to make fresh and...Read More

Celebrating 40 Years: A Q&A with Hooters on Engaging Employees and Creating Memorable Guest Experiences for Four Decades

  • December 19 2023
  • Resource: In-Depth Exclusive

Hooters was founded by six businessmen in Clearwater, FL, in 1983. While the men lacked experience in the restaurant industry, they were driven to create an elevated guest experience with “craveable” dishes, cold beer, sports, and, of...Read More

Delivering What Customers Want: A Q&A with Cracker Barrel on Launching Its Rewards Program and Forming Strategic Partnerships

  • December 18 2023
  • Resource: In-Depth Exclusive

In 1969, the Cracker Barrel Old Country Store® opened in Lebanon, Tennessee, when Dan Evins observed the expansion of the American Interstate and how travelers would be challenged to find a place to stop and have a good meal at a fair price...Read More

Loyalty360 Q&A with Taco Bell on Delivering Value in the Digital Space

  • December 13 2023
  • Resource: In-Depth Exclusive

In 1962, Glen Bell opened his first Taco Bell restaurant in Downey, CA, delighting customers with what they called “Tay-Kohs.” By the mid-1960s, the brand began to offer franchising opportunities, and before the decade was over, the...Read More

Improving Customer Loyalty: A Q&A with Subway on the Launch of the New MVP Rewards Program

  • December 12 2023
  • Resource: In-Depth Exclusive

Partners Fred DeLuca and Dr. Peter Buck opened Pete’s Super Submarines in Bridgeport, Connecticut, in 1965 after 17-year-old DeLuca asked the nuclear physicist (Buck) for advice on paying college tuition. With a $1,000 investment from Buck...Read More

Preferred Hotels & Resorts: Adding Leisure and Luxury to Customer Loyalty

  • December 11 2023
  • Resource: In-Depth Exclusive

In 1968, Preferred Hotel Group was formed as a cross-referral organization with 12 independent luxury hotels. Since then, the company evolved and created a new organization, adding representation in sales, marketing, and technology resources...Read More

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