Q&A with Geoff Crossan, Group Vice President for Loyalty and Partnerships, Wyndham Hotels and Resorts

  • March 02 2022
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Known for its generous rewards program, Wyndham Hotels & Resorts is beloved by everyday travelers worldwide. With partnerships top of mind for many brands in search of a competitive edge, in late 2021, Wyndham’s loyalty program, Wyndham...Read More

Wyndham Hotels & Resorts Partners with Bakkt, Enhancing Wyndham Rewards

  • February 23 2022
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Known for its generous rewards program, Wyndham Hotels & Resorts is beloved by everyday travelers worldwide. Wyndham Rewards, the company’s loyalty program, allows members to redeem points at any of more than 50,000 properties worldwide,...Read More

Q&A with 1-800-FLOWERS.COM’s Jenna Messer, Vice President, Loyalty Marketing

  • February 09 2022
  • Resource: In-Depth Exclusive

As a brand that has brought memorable and exciting experiences to customers for 40+ years, 1-800-FLOWERS.COM is no stranger to innovation. The brand has transformed over its history - from one floral shop in New York City to a nationally-known e...Read More

Q&A with Tiffany Myers, MOOYAH Burgers, Fries and Shakes

  • January 12 2022
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Tiffany Myers is the Director of Brand Creative at MOOYAH Burgers, Fries and Shakes, an American fast-casual chain with over 90 locations in operation throughout the US, Canada, and the Middle East.   Myers and Loyalty360 CEO Mark Johnson...Read More

Q&A with Lisa Regelman, Peet’s Coffee

  • December 23 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Lisa Regelman is the Director of Loyalty and Growth Marketing for Peet’s Coffee, a Bay Area-based coffee shop with about 200 locations in the U.S. and products available in about 1,700 grocery stores. Regelman spoke with Loyalty360 CEO Mark...Read More

Peet’s Coffee Revamps Loyalty Program from Ground Up

  • December 22 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Despite hailing from the Bay Area, Peet’s Coffee has grown to be a nationwide phenomenon, with over 200 company-operated locations in the U.S., not to mention the over 1,700 grocery stores that stock their products. Their longevity and...Read More

Q&A with John Sellers, Bank of America

  • December 21 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

John Sellers is Head of Rewards at Bank of America, the second largest banking institution in the United States, and the eight-largest in the world, with over 4,600 retail financial centers & approximately 16,200 ATMS in existence. Loyalty360...Read More

Q&A with Tommi Marsans, Verizon Business Group

  • December 20 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Tommi Marsans is a Marketing Technology Strategist at Verizon Business Group, a division within Verizon Communications, one of the world’s leading providers in technology, communications, and entertainment products and services that...Read More

Bank of America Aims for Luxury with Preferred Rewards Program

  • December 17 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Being the second largest financial institution in the United States and eighth largest globally would have many brands satisfied. However, Bank of America does not settle for satisfaction and instead looks for opportunities to grow and foster a...Read More

Verizon Looks to Technology to Push Loyalty Forward

  • December 16 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Verizon’s Tommi Marsans says she uses artificial intelligence and machine learning to have better interactions and more human conversations with their customers. While this is a seemingly contradictory statement, the Marketing Technology...Read More

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