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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In the world of brand marketing and engagement, Ivonne Kinser says there are trends that all marketers should keep an eye on, but — more importantly — there are forces that must be watched more closely.
“The trends are...Read More
Much like Jake and Elwood in the Blues Brothers movie, Famous Footwear’s Amy Barnett is on a mission.
“We’re on a personalization mission,” says Barnett, the Senior Director of CRM, Loyalty, and Insights at Famous Footwear...Read More
Just like their customers who come into their restaurant and ‘build’ their unique order, Chipotle Mexican Grill also set out to build its loyalty and reward program from the bottom up.
In Summer 2016, Chipotle tested a limited...Read More
Megan Audette, Director of Advertising at Ally Financial, a leading digital financial-services company with $180 billion in assets. They are one of the largest full-service automotive finance operations in the country and offer a wide...Read More
Jamie Russo is Vice President of Loyalty Programs and Customer Engagement at Choice Hotels International, one of the largest and most successful lodging franchisors in the world.
Choice franchises 13 distinct brands that count more than 7...Read More
The marketing team at Ally Financial had two major hurdles to climb over the past few years: convince the public that they were more than just a bank and do it without the big budget of many of its competitors.
When the dust cleared at...Read More
With the hotel industry facing huge odds over the past year and travel often being a risky proposition, it made complete sense for Choice Hotels International when they announced their new strategic partner: Penn National Gaming.
Ashley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial governments: New Brunswick, Prince Edward Island, Nova Scotia,...Read More
Checkers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytonix.
Mark Johnson, CEO of Loyalty360, spoke about the program with Josh Buchmann, the Senior...Read More
Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he.
Rajamannar, who has authored a new book called Quantum Marketing...Read More