Piada Italian Street Food Upgrades Customer Experience with Revamped Loyalty Program and Digital Ordering

  • October 23 2024
  • Resource: In-Depth Exclusive

The philosophy “the customer is always right” drives many marketers to value client, patron, and guest feedback.   Piada Italian Street Food, known for its fresh Italian-inspired menu, has steadily expanded since its founding in...Read More

Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

  • October 16 2024
  • Resource: In-Depth Exclusive

When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched...Read More

Church’s Texas Chicken: Launching the REAL REWARDS Program and Developing a True Omnichannel Experience

  • October 09 2024
  • Resource: In-Depth Exclusive

Inspired by its San Antonio roots, Church’s Texas Chicken® has served flavorful fried chicken for over 72 years. Founded by George W. Church in a location across the street from the iconic Alamo, the restaurant was first known as Church...Read More

Carter’s: Engaging the Next Generation of Customers with Creative Campaigns and Conversations

  • October 07 2024
  • Resource: In-Depth Exclusive

Founded by William Carter, children’s apparel retailer Carter’s is nearly a 165-year-old company that helps parents navigate parenthood. Today, the company operates more than 1,000 stores worldwide. Carter’s family of brands...Read More

Hilton: A Growing Portfolio, Strategic Partnerships, and Digital Innovation Create a Better Customer Experience for Guests

  • October 02 2024
  • Resource: In-Depth Exclusive

Hilton is a leading global hospitality company with 24 world-class brands for all guests’ stay needs at over 7,800 properties across 126 countries and territories. Through acquisitions that allow for more destination choices, technology...Read More

Paris Baguette: Rolling Out a New Rewards Program and Cultivating Emotional Loyalty by Spreading Joy

  • September 30 2024
  • Resource: In-Depth Exclusive

Paris Baguette specializes in whole cakes, pastries, and breads, as well as artisan coffees, sandwiches, and other savory items. Globally, the brand has over 4,000 locations. In North America, the brand currently counts almost 200 locations...Read More

JOANN: Engaging the Next Generation of Creators and Launching the “JO-AND” Rebrand Campaign

  • September 25 2024
  • Resource: In-Depth Exclusive

JOANN is an iconic 80-year-old brand that’s continued to succeed over the years by prioritizing relevancy with each new generation. JOANN operates approximately 850 stores in 49 states, and while the brand is the number one retailer in...Read More

Edible Brands: Growing Emotional Loyalty by Giving Consumers Convenience and Quality

  • September 23 2024
  • Resource: In-Depth Exclusive

Edible Brands was founded in 1999 by Tariq Farid, and the company has revolutionized the gifting industry by merging the innovation of a powerful e-commerce platform with locally owned brick-and-mortar locations worldwide. The brand’s...Read More

Harps Food Stores: Being “Live” in POS Transactions and Driving Increased Customer Engagement

  • September 18 2024
  • Resource: In-Depth Exclusive

Harps Food Stores was founded in 1930 by Harvard and Floy Harp. Today, headquartered in Springdale, Arkansas, the grocery retailer counts 147 stores in six states, offering conventional to cost-plus formats. The company is the largest employee...Read More

Loyalty360 Q&A with DIRECTV on the Brand’s Rewards Program and Celebrating Brand Milestones with Customer Engagement Campaigns

  • September 11 2024
  • Resource: In-Depth Exclusive

As a leader in sports and entertainment for 30 years, DIRECTV provides industry-leading content and an enhanced user experience with or without a satellite. DIRECTV’s mission is to aggregate, curate, and deliver exceptional, innovative...Read More

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