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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Since Bank of America launched its Preferred Rewards program in 2014, it has seen record levels of client satisfaction and growth. Bank of America Rewards executive, John Sellers, says the program now has more than 7.9 million members who...Read More
Sodexo North America employs 160,000 people at 13,000 sites in all 50 of the United States and Canada, providing facilities management and food services to schools, universities, hospitals, senior living communities, venues, and other vital...Read More
When it comes to reward programs in the financial sector, big numbers play a big role in driving client satisfactio and deepening client relationships. Since launching its industry-leading, no-fee Preferred Rewards program...Read More
Don’t bother asking the folks at Sodexo North America ‘what’ they do; that is not as important as telling you about ‘how’ they do it.The company — which employs 160,000 people at 13,000 sites in all 50 of...Read More
Mark Johnson, CEO of Loyalty360, had the chance to talk with Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, the original and leading paint and sip franchise with almost 300 studios open or in development in 39...Read More
Chances are you’ve probably driven past a convenience store owned by GPM Investments, the 7th largest convenience store chain in the country based in Richmond, VA. Nationally, GPM has 1,350 company-operated stores and 1,580 dealer...Read More
As the Chief Marketing Officer for Twist Brands, Katherine LeBlanc knows full well the importance of supporting the companies’ franchisees as they battle through what seems to be the ever-changing habits of its customers...Read More
For Arie Kotler and Michael Bloom, customer loyalty comes in all shapes and sizes, and it certainly runs both ways. As the chief executive officer and the executive vice president of merchandising and marketing, respectfully, for GPM...Read More