Making Everyday Tasks Easier: A Q&A with Mercedes pay on Improving the Customer Experience

  • November 07 2023
  • Resource: In-Depth Exclusive

Mercedes-Benz was founded in 1926 by Karl Benz, Gottlieb Daimler, Wilhelm Maybach, and Emil Jellinek, and its global presence has grown to 93 office locations worldwide, with a corporate headquarters in Stuttgart, Germany. The brand’s...Read More

At Home: A Focus on Delivering Value Creates Happy Customers and Builds Customer Loyalty

  • November 06 2023
  • Resource: In-Depth Exclusive

At Home was originally formed as Garden Ridge Pottery in South Texas in 1979. Over the next 30 years, the footprint grew to 50 stores, and in 2012, CEO Lee Bird joined the organization as CEO. By 2014, the company transitioned to the current brand...Read More

Delicious Dining: A Q&A with Pollo Campero about Evolving Customer Loyalty Programs To Accelerate Growth - Part 2

  • November 01 2023
  • Resource: In-Depth Exclusive

In this follow up discussion, Mark Johnson, CEO of Loyalty360, continues his conversation with Blas Escarcega, Director of Franchise Development at Pollo Campero, about customer dining behaviors during COVID and post-pandemic, how personalization...Read More

Kum & Go: Giving Customer Loyalty Program Members More from the Pump to the Store

  • October 30 2023
  • Resource: In-Depth Exclusive

Founded by Tony S. Gentle and William A. Krause in 1959, the company that would become Kum & Go opened its first store in Hampton, Iowa. Today, the brand operates in nearly 400 locations across 13 states, primarily in the Midwest. The business...Read More

Bringing Homes to Life: A Q&A with At Home on Making the Customer Experience Richer Through Value

  • October 26 2023
  • Resource: In-Depth Exclusive

At Home is a retail superstore focusing on holiday, seasonal, and decorative items for the home. The company was first established in South Texas in 1979 under the name Garden Ridge Pottery. Popular in the south and southeast, the number of stores...Read More

A Greater Vision: A Q&A with AIR MILES about a New Market Strategy and Engaging with More Brands in Different Ways

  • October 25 2023
  • Resource: In-Depth Exclusive

AIR MILES® launched its Reward Program in Canada over 30 years ago in 1992, eventually laying the groundwork for the coalition loyalty concept. With over 300 brands and thousands of retail and service locations across Canada participating...Read More

Loyalty360: A Q&A with GNC on the New myGNC Rewards Platform, Adapting to the Loyalty Industry, and Rewards Benefits Strategy

  • October 24 2023
  • Resource: In-Depth Exclusive

GNC has been a hallmark of the health and supplement industry. For over 87 years, GNC has offered forward-thinking wellness solutions as it has established itself as an innovative health brand. Four years ago, GNC set out to upgrade its loyalty...Read More

Teriyaki Madness: Leveraging Technology to Create an Enhanced Customer Experience

  • October 23 2023
  • Resource: In-Depth Exclusive

Teriyaki Madness is the result of a mad passion for teriyaki that came to life for brothers Rod and Alan Arreola, and their cousin, Eric Garma, while living in Seattle, WA. As the three fine-tuned their appetite for Asian cuisine, working in mom...Read More

Loyalty360 Q&A with 7-Eleven on Leveraging Customer Feedback, Developing Digital On-Demand Delivery Strategies, and Delivering Frictionless Convenience

  • October 19 2023
  • Resource: In-Depth Exclusive

7-Eleven, the convenience store chain, has built an empire of retail locations across the globe. For nearly the past decade, 7-Eleven has developed its loyalty program, 7Rewards, to support and reward customers for their frequent visits. Designing...Read More

Hilton Traditions: Providing Loyalty Program Members with Best-in-Class Hospitality & Embracing Innovation

  • October 18 2023
  • Resource: In-Depth Exclusive

Hilton has a rich history, with over 100 years of hospitality experience. It all began in 1919 when Conrad Hilton entered the hotel business in Cisco, TX. Hilton, on his way to buy a bank, pivoted and instead bought the local hotel where he was...Read More

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