Verizon Focuses on Loyalty and VoC Feedback: Part Two

  • June 13 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

This is Part Two of our Q&A with Julia Russell, Director of Loyalty Marketing at Verizon. To read part one, click here.  Where do you see the biggest challenges and opportunities?   There’s lots. I think for just one more...Read More

Verizon Focuses on Loyalty and VoC Feedback: Part One

  • June 11 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

One of the main reasons to start or redesign a loyalty program is to better understand customers. Loyalty programs facilitate data collection, and they do so while avoiding ethical concerns because customers opt into them. Data, when used properly...Read More

The Innovation of Points for Pies

  • June 10 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

These days, there are almost as many loyalty programs as there are brands, and the types of loyalty programs have become increasingly varied. Some brands use “surprise and delight” models, while others offer experiences that seek to...Read More

Verizon Doubles Down on Data and Personalization

  • June 05 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

In preparation for the Loyalty Expo in Charlotte, North Carolina, Loyalty360 spoke with Julia Russell, Director of Loyalty Marketing at Verizon, to discuss the company’s new loyalty program, Verizon Up. She explained Verizon’s decision...Read More

7-Eleven Executive Discusses Customer Experience, Artificial Intelligence

  • June 03 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

In preparation for the 2019 Loyalty Expo, which took place from May 20 to May 22 in Charlotte, North Carolina, Loyalty360 spoke with thought leaders in the customer loyalty space. We discussed, among other things, technology trends, data and...Read More

Loyalty and Engagement at Sodexo

  • May 30 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Sodexo North America employs 160,000 people at 13,000 sites. The ages of the employees range from 18 to 92. Keeping that many employees engaged is an epic challenge, but the brand has risen to it by using employee engagement feedback. To learn...Read More

The Vitamin Shoppe Executives Discusses Loyalty Program Redesign

  • May 29 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

In preparation for Loyalty Expo 2019, Loyalty360 is speaking with thought leaders from a variety of industries to discuss customer loyalty, brand advocacy, emotional connections, and other topics. Recently, we talked with Karen Szarvas, Director...Read More

Tarte Cosmetics Listens to Customers of All Demographics

  • May 29 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

Some brands have an innate purpose. For Tarte Cosmetics, the product and the purpose are one and the same. The company offers natural, environmentally friendly beauty and skincare products that are healthy for consumers. In recent years, Tarte has...Read More

Zumiez Commits to Personalization to Differentiate Itself

  • May 28 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

In preparation for the upcoming Loyalty Expo, which runs from May 20 to 22 in Charlotte, North Carolina, Loyalty360 discussed the importance of customer loyalty with Shelley Bailey, Marketing Manager at Zumiez. Bailey also offered her thoughts on...Read More

Sodexo Empowers Engaged Employees: Q&A with Tiffany Darden, Part II

  • May 28 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of Loyalty360’s Q&A with Tiffany Darden, Senior Marketing Manager for Sodexo. You can read the first installment here.  What does customer loyalty mean to you and your organization?   Loyalty...Read More

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