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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Properly designing a loyalty program is extremely important in driving customer retention. Without a user-friendly program with an understandable value proposition, companies will flounder in their loyalty efforts. However, we at Loyalty360 are...Read More
This is the second installment of our Q&A with Caroline Klein, Executive Vice President of Corporate Communications & Public Relations, and Jeri Salazar, Vice President of Marketing Strategy & Loyalty, for Preferred Hotels &...Read More
The hospitality industry can be fiercely competitive. Marketers must identify and understand the segments that comprise the audience of their brands and demonstrate that their brands can offer a value above that of their competitors. For...Read More
Running a small business can be challenging. In larger, more competitive industries like hospitality, independent operators can have a difficult time staying ahead of the changes and remaining relevant and profitable. Collaboration can be...Read More
This is Part Two of our Q&A with Julia Russell, Director of Loyalty Marketing at Verizon. To read part one, click here.
Where do you see the biggest challenges and opportunities?
There’s lots. I think for just one more...Read More
One of the main reasons to start or redesign a loyalty program is to better understand customers. Loyalty programs facilitate data collection, and they do so while avoiding ethical concerns because customers opt into them. Data, when used properly...Read More
These days, there are almost as many loyalty programs as there are brands, and the types of loyalty programs have become increasingly varied. Some brands use “surprise and delight” models, while others offer experiences that seek to...Read More
In preparation for the Loyalty Expo in Charlotte, North Carolina, Loyalty360 spoke with Julia Russell, Director of Loyalty Marketing at Verizon, to discuss the company’s new loyalty program, Verizon Up. She explained Verizon’s decision...Read More
In preparation for the 2019 Loyalty Expo, which took place from May 20 to May 22 in Charlotte, North Carolina, Loyalty360 spoke with thought leaders in the customer loyalty space. We discussed, among other things, technology trends, data and...Read More
Sodexo North America employs 160,000 people at 13,000 sites. The ages of the employees range from 18 to 92. Keeping that many employees engaged is an epic challenge, but the brand has risen to it by using employee engagement feedback. To learn...Read More