Reaching Customers through their Cats: Fancy Feast and Purina Provide their Insights to Customer Loyalty and Experience

  • February 27 2023
  • Resource: In-Depth Exclusive

Fancy Feast and parent company Purina launched their Cuddle Collection to engage cat owners for Valentine’s Day, following a study they conducted on customer behavior. The study found that many cat owners would rather spend Valentine’s...Read More

Dedication to “Uncommon Goodness”: Q&A with Stacey Pool, CMO, Noodles & Company

  • February 21 2023
  • Resource: In-Depth Exclusive

Stacey Pool is the Chief Marketing Officer for Noodles & Company, a restaurant chain dedicated to serving Uncommon Goodness at over 450 locations in 26 states. The fast-casual restaurant brand offers American and international-inspired noodle...Read More

Leading Personalized Loyalty: Q&A Jason Scoggins, Senior Director, Loyalty & CRM at Chipotle

  • February 14 2023
  • Resource: In-Depth Exclusive

Jason Scoggins is the Senior Director of Loyalty & CRM at Chipotle Mexican Grill. Founded in 1993, the fast-casual restaurant brand is dedicated to serving real food from local and organic sources. Beyond just real food, Chipotle uses the...Read More

Serving Uncommon Goodness: Noodles & Company Builds Emotional Connections Through Loyalty and Partnerships

  • February 13 2023
  • Resource: In-Depth Exclusive

Noodles & Company has served Uncommon Goodness to diners across the U.S since 1995. To the brand, Uncommon Goodness is part of its mission to inspire and nourish every team member, guest, and community it serves. The concept evolved as...Read More

Wrapping Up Rewards: Chipotle’s Recipe for Success

  • February 09 2023
  • Resource: In-Depth Exclusive

Well known for its fresh ingredients and made to order meals, anyone that has ever craved tacos, burritos, or salads, has likely been to Chipotle Mexican Grill. What may come as a surprise is that this year the brand is celebrating its 30th...Read More

Redefining Social Media Worthy Travel: How Kimpton Helps Guests Stay Human

  • February 07 2023
  • Resource: In-Depth Exclusive

Kimpton Hotels launched a new campaign to break the stigma of social media worthy travel. For years, the hospitality and travel industries used social media to showcase the perfect experiences and stays. Kimpton’s recent study showed that...Read More

A Great IDEA for Representation in the Workforce

  • December 20 2022
  • Resource: In-Depth Exclusive

Founded in 1990 in Auckland, New Zealand, Infotools is a software and services provider for market research and insight teams. The company recently published an eBook on inclusion, diversity, equality and accessibility (IDEA) titled &ldquo...Read More

Exploring NFT Technology in Luxury Travel Rewards

  • December 05 2022
  • Resource: In-Depth Exclusive

IHG Hotels & Resorts is a global hospitality company with a family of 17 hotel brands in over 100 countries. The brand recently celebrated 6,000 open hotels with the unveiling of the “6,000 Club,” along with partnerships with major...Read More

Navigating Togetherness in a Post-Covid World

  • December 02 2022
  • Resource: In-Depth Exclusive

Humans are social creatures. Anthropologists’ studies of man reveal we have always lived in groups, hierarchal civilizations meant to foster growth and prolong the species. We aren’t alone. Of course, other primates live in these...Read More

The Art of Loyalty: Profiting from Creativity

  • November 21 2022
  • Resource: In-Depth Exclusive

Too often, people of the creative mindset are conditioned to believe there is no lucrative way to use their talents, and the idea of a “starving artist” is not that appealing in the real world. They find safety nets in other jobs...Read More

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