Best Western and SureStay a Sure Success | Dorothy Dowling at Best Western, Part I

  • September 14 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

 Best Western® Hotels and Resorts launched its SureStay Hotel Group® just four years ago, but the brand was named No. 1 in the economy segment in the J.D. Power 2020 North America Hotel Guest Satisfaction Study. SureStay achieved the...Read More

SureStay Jumps to No. 1 thanks to Best Western’s Guidance

  • September 09 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

 SureStay Hotel Group® (SureStay) is the new kid on the block when it comes to economy stays at just four years since launch, but that didn’t stop the Best Western brand from snagging one of the industry’s top loyalty awards. ...Read More

Sleep Number Putting Loyalty to Bed | Lisa Erickson, Sr. Director CRM and Loyalty at Sleep Number, Part II

  • September 01 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  In Part I of Loyalty360’s Mark Johnson’s interview with Lisa Erickson, Sleep Number’s senior director of customer relationship management, loyalty and creative production services, she spoke of the company’s mission...Read More

Sleep Number Putting Loyalty to Bed | Lisa Erickson, Sr. Director CRM and Loyalty at Sleep Number, Part I

  • August 31 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

 Studies have shown that sleeping is essential to a person’s health, with analysis suggesting that sleeping five or fewer hours per night could increase mortality risk by as much as 15 percent. That is why mattress companies such as...Read More

Air Canada Takes Flight Again | Mats Winter, Director of Product, Air Canada, Part II

  • August 27 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  In Part I of Loyalty360’s Mark Johnson’s interview with Mats Winter, director of product at Air Canada, he spoke on the opening of the Maple Leaf Lounges and Air Canada’s mobile app. In Part II, Winter discusses what Air...Read More

Sleep Number More than Just Another Mattress Company

  • August 26 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  While Sleep Number’s mission to help everyone in the world sleep better may seem like a dream, it is anything but. In fact, the company doesn’t think of itself as just a mattress retailer, but a health and wellness company...Read More

Customer Loyalty in Full Focus for CIBC | Q&A with Mark Swartz, Senior Director of Consumer Cards, and Natalie Nah, Senior Director of Client Engagement | Part II

  • August 25 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

    The restaurant industry has been one of the hardest hit verticals during COVID-19 as these brands have had to pivot and search for creative ways to still serve customers due to decreased traffic and various restrictions. As many...Read More

Air Canada Takes Flight Again | Mats Winter, Director of Product, Air Canada, Part I

  • August 24 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  After decades of taking the brunt of consumer complaints, air travel in North America reached a record high in satisfaction surveys in 2019. J.D. Power says traveler’s satisfaction with their flying experience hit a record in 2018...Read More

Crunch Fitness Creating a Lifestyle Through Loyalty

  • August 21 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Deep within the concrete jungle that is New York City, amongst the constant noise and never-ending madness of day-to-day life in the 'Big Apple,' there remains a haven for anyone to escape the chaos. No, this isn't a fancy club or bar,...Read More

The Coffee Bean and Tea Leaf Brews Up Loyalty | Karen Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea Leaf

  • August 20 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

  For some people, coffee is as integral to everyday life as the air they breathe. This need gives coffee brands an excellent demographic of people to offer exciting and intriguing loyalty programs. The Coffee Bean and Tea Leaf is one of...Read More

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