VASA Fitness Using Burn & Earn Rewards Program to Promote Personal Voyages

  • September 15 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

With all that has happened in the world over the last 18 months, Mindi Bridges knows that getting to the gym and exercising isn’t just about building muscle and getting toned. “We see wellness as both physical and mental health,&rdquo...Read More

Q&A with Christy Johnson, Certified Angus Beef

  • September 13 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Christy Johnson is Vice President of Branding at Certified Angus Beef, a group of family ranchers that offers the world’s first premium brand of beef. Loyalty360 CEO Mark Johnson spoke with Johnson about Certified Angus Beef’s...Read More

Q&A with Matt Moore, Tim Hortons

  • September 10 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Matt Moore is the Vice President of Digital and Loyalty at Tim Hortons, Canada’s largest restaurant chain operating in the quick-service industry serving over 5 million cups of coffee every day, with 80% of Canadians visiting one of nearly 4...Read More

Certified Angus Beef Growing New Steakholder Rewards™ Program

  • September 09 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Of all the numerous items that needed to be checked and re-checked before launching a loyalty program, the biggest one for Certified Angus Beef was getting the receipt scanning capabilities down pat. With their product licensed to various sellers...Read More

Tim Hortons New Loyalty Program Helps Boosts Digital Sales 30%

  • September 08 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

When 80% of the country comes to your brand every month — as is the case for Tim Hortons in Canada — areas for improvement aren’t obvious. “That means effectively all Canadians are coming,” says Matt Moore, Vice...Read More

Q&A with Danika Brown, Auntie Anne’s

  • September 01 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Danika Brown is Director of Brand Marketing for Auntie Anne’s, which has more than 1,700 locations in 48 states and more than 25 countries. The brand got its start in 1988 when Anne Beiler bought a stand in a Pennsylvania farmer's...Read More

Q&A with Lindsey Roy, Hallmark

  • August 24 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Lindsey Roy is the Chief Marketing Officer at Hallmark, a $3.5 billion company that operates a diversified portfolio of businesses, including greeting cards, gift wrap, and related products, as well as the Crayola brand and three cable channels...Read More

Hallmark Delivers Smiles To Crown Rewards Members

  • August 20 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Suffice to say, the year 2020 meant just about everyone needed to get a nice greeting card in the mail from a friend or family member from time to time. At Hallmark, they ended up handing out over 7 million free cards over the last year or so in...Read More

Q&A with Danielle Porto Parra, McAlister’s Deli

  • August 19 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Danielle Porto Parra is the head of marketing for McAlister’s Deli, which has nearly 500 restaurants in 28 states serving sandwiches, spuds, salads, and of course their famous McAlister’s Sweet Tea. Loyalty360 CEO Mark Johnson —...Read More

McAlister’s Deli Drives Loyalty with a ‘Little Something Extra’

  • August 17 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

While some restaurant brands may invest in expansive marketing campaigns and hi-tech apps to attract customers, McAlister’s Deli has imparted a bit of old-fashioned hospitality, mixed with technology, when it comes to attracting and keeping...Read More

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