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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In the midst of this new digital age, many brands are struggling to create customer experiences that are meaningful and relevant. The problem stems from a multitude of factors. But nevertheless, this is a marketing landscape that Samsung has been...Read More
Being a challenger brand is built upon holding firm and steady to a belief that something is wrong in the market place, and being prepared to disrupt the status quo to effect change. That is the premise of the Challenger Brand Identity project at...Read More
Chili’s was founded in 1975 and has grown into a chain including more than 1,550 locations in 30 countries. To personalize the customer experience, Chili’s officials have searched for innovations that will streamline a guest’s...Read More
Disruption is a powerful word in business. As companies like Uber and Airbnb continue to change the game for travel and hospitality, brands across all industries are following their lead in changing the way consumers interact with their favorite...Read More
Faced with navigating an entertainment industry that has seen a tremendous amount change, GameStop continues to standout among other brands that have been decimated by digital disruption. In this regard, GameStop not only maintains a firm presence...Read More
Caesars Entertainment Corporation operates some of the most renowned gaming brands in the industry including Harrah’s, Caesars and Horseshoe casinos. These establishments regularly excite and delight guests with memorable customer...Read More
The financial industry has been disrupted many times in recent years. The 2008 financial crisis changed the way consumers perceive and interact with financial institutions. The rise of mobile apps has changed the way consumers manage their...Read More
Visits to gas stations are a frequent and normal part of the lives of most consumers. For that reason, we don’t expect a special customer experience when we visit convenience stores. But the team at ExxonMobil is challenging this status quo...Read More
Headquartered in Dallas, Texas, Pollo Campero is a fast-food restaurant chain originating in Guatemala as a family-owned restaurant. Since 1971, the brand has expanded past its Central American borders into parts of Europe — Italy and Spain ...Read More
From the inception of railroads in the U.S., commercial freight railroads operated private passenger service. However, by the 1960s, travel by air and interstate highways dominated, and it was no longer profitable to operate passenger railroads.