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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
These days, there are almost as many loyalty programs as there are brands, and the types of loyalty programs have become increasingly varied. Some brands use “surprise and delight” models, while others offer experiences that seek to...Read More
In preparation for the Loyalty Expo in Charlotte, North Carolina, Loyalty360 spoke with Julia Russell, Director of Loyalty Marketing at Verizon, to discuss the company’s new loyalty program, Verizon Up. She explained Verizon’s decision...Read More
In preparation for the 2019 Loyalty Expo, which took place from May 20 to May 22 in Charlotte, North Carolina, Loyalty360 spoke with thought leaders in the customer loyalty space. We discussed, among other things, technology trends, data and...Read More
Sodexo North America employs 160,000 people at 13,000 sites. The ages of the employees range from 18 to 92. Keeping that many employees engaged is an epic challenge, but the brand has risen to it by using employee engagement feedback. To learn...Read More
In preparation for Loyalty Expo 2019, Loyalty360 is speaking with thought leaders from a variety of industries to discuss customer loyalty, brand advocacy, emotional connections, and other topics. Recently, we talked with Karen Szarvas, Director...Read More
Some brands have an innate purpose. For Tarte Cosmetics, the product and the purpose are one and the same. The company offers natural, environmentally friendly beauty and skincare products that are healthy for consumers. In recent years, Tarte has...Read More
In preparation for the upcoming Loyalty Expo, which runs from May 20 to 22 in Charlotte, North Carolina, Loyalty360 discussed the importance of customer loyalty with Shelley Bailey, Marketing Manager at Zumiez. Bailey also offered her thoughts on...Read More
This is the second installment of Loyalty360’s Q&A with Tiffany Darden, Senior Marketing Manager for Sodexo. You can read the first installment here.
What does customer loyalty mean to you and your organization?
This is Part Two of our discussion with Karen Szarvas, Directory of Loyalty Marketing for The Vitamin Shoppe. To read Part One, click here.
What are the challenges of creating more personalized experience?
From a loyalty...Read More
Loyalty Expo 2019 is quickly approaching, and the Loyalty360 team has been listening to the finalists discuss their brands and loyalty programs. The finalists are responsible for some of the best loyalty initiatives on the market today, and...Read More