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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
As many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and customer engagement at TGI Fridays, is working to...Read More
With the coronavirus pandemic changing the landscape for consumer brands on a near-daily basis, it is more important than ever for those companies to engage and grow their existing customer base.
Brands that are weathering the storm seem...Read More
When TGI Fridays became a staple of American casual dining more than 55 years ago, it was all about the fun inside the restaurant and at the bar. Their locations provided an opportunity for consumers to meet new people and mix with friends...Read More
Donna Josephson can remember what a thrill it was to be able to automatically add a customer’s own name at the top of a marketing email. But as Senior Vice President and Chief Marketing Officer of Corner Bakery — a fast...Read More
Convenience stores are usually only seen as a place to stop for a quick snack and possibly even gas, but for some customers, Wawa is much more. Wawa is a self-described “passion brand” – after all, not all c-stores see...Read More
Loyalty360’s Mark Johnson spoke with Malachi Bennett, loyalty manager for Shell Retail North America, and Fergie Theriault, general manager marketing for Shell Retail North America, on how the Fuel Rewards program has adapted to the...Read More
A Harris Poll conducted on behalf of Shell found that 69% of consumers say that a road trip could help them escape the stresses of COVID-19. That’s when the company sprang into action with its “StateEscape,” a safe road...Read More
The Shell Oil Company is all about relieving stress for its customers, whether it be making the fuel purchasing process for a car more straightforward or offering deals with its Fuel Rewards program.
But when a Harris Poll conducted on...Read More
Here is Part II of a recent Q&A we did with Red Roof’s top marketing and loyalty experts; you can read Part I here, and also read a feature article on the Red roof program here.
Red Roof has been a mainstay in the lodging...Read More