TGI Fridays Works to Improve Rewards Program | Q&A with Ana Guzman, Director Of Loyalty And Customer Engagement at TGI Fridays, Part I

  • October 13 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  As many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and customer engagement at TGI Fridays, is working to...Read More

Brands Learn to Pivot to Engage Loyal Customer During Pandemic

  • October 12 2020
  • Resource: In-Depth Exclusive
  • Loyalty360

  With the coronavirus pandemic changing the landscape for consumer brands on a near-daily basis, it is more important than ever for those companies to engage and grow their existing customer base. Brands that are weathering the storm seem...Read More

TGI Fridays Deliver Feelings, Not Just Products

  • October 09 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  When TGI Fridays became a staple of American casual dining more than 55 years ago, it was all about the fun inside the restaurant and at the bar. Their locations provided an opportunity for consumers to meet new people and mix with friends...Read More

Corner Bakery Hopes New Rewards Program Brings in the Dough

  • October 08 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

 Donna Josephson can remember what a thrill it was to be able to automatically add a customer’s own name at the top of a marketing email. But as Senior Vice President and Chief Marketing Officer of Corner Bakery —  a fast...Read More

Customer Loyalty is Much More Than Rewards for Wawa | Todd Miller, Sr. Director of Brand Strategy and Experience at Wawa, Part II

  • October 07 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

 Convenience stores are usually only seen as a place to stop for a quick snack and possibly even gas, but for some customers, Wawa is much more. Wawa is a self-described “passion brand” – after all, not all c-stores see...Read More

Shell Adapts its Fuel Rewards | Q&A with Malachi Bennett and Fergie Theriault, Part II

  • October 06 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Loyalty360’s Mark Johnson spoke with Malachi Bennett, loyalty manager for Shell Retail North America, and Fergie Theriault, general manager marketing for Shell Retail North America, on how the Fuel Rewards program has adapted to the...Read More

Shell Adapts its Fuel Rewards | Q&A with Malachi Bennett and Fergie Theriault, Part I

  • October 02 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  A Harris Poll conducted on behalf of Shell found that 69% of consumers say that a road trip could help them escape the stresses of COVID-19. That’s when the company sprang into action with its “StateEscape,” a safe road...Read More

Customer Loyalty is Much More Than Rewards for Wawa | Todd Miller, Sr. Director of Brand Strategy and Experience at Wawa, Part I

  • October 01 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

 Convenience stores are usually only seen as a place to stop for a quick snack and possibly even gas, but for some customers, Wawa is much more. Wawa is a self-described “passion brand” – after all, not all c-stores see...Read More

Shell Looks To Ease Consumer’s Travel Stress with StateEscapes and Fuel Rewards

  • September 30 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  The Shell Oil Company is all about relieving stress for its customers, whether it be making the fuel purchasing process for a car more straightforward or offering deals with its Fuel Rewards program. But when a Harris Poll conducted on...Read More

Loyalty360 Q&A: Marina MacDonald and Brenda Eddy, Red Roof, PT. II

  • September 29 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

 Here is Part II of a recent Q&A we did with Red Roof’s top marketing and loyalty experts; you can read Part I here, and also read a feature article on the Red roof program here.   Red Roof has been a mainstay in the lodging...Read More

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