Customer Loyalty Built on Strong Customer Service Not Marketing, Author Says

  • June 26 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Many companies feel they are at least adequate when it comes to customer service, but the author and consultant Jay Baer suggests organizations should take a closer look at their efforts. Even the ones that are doing a satisfactory job could be...Read More

Consistency is Key for Ryder’s Customer Loyalty Strategy

  • June 25 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

As a well-known operator of transportation supply chain management products and various rental truck services, Ryder exists in a rather specialized sector of the rental industry. Even though it will rent to individuals should the opportunity arise...Read More

Finish Line’s Customer Experience Stays In Step with Dynamic Consumer Lifestyles

  • June 24 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Many brands today (the most successful ones anyway) are continually looking for new and better ways to connect with customers on deep and meaningful levels. Simply offering exceptional service and superior products will not always win brand...Read More

Activision Activates Brand Loyalty by Listening to the Voice of the Gamer

  • June 22 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

After getting its start in the late 1970s as the world’s first independent developer of video games, Activision continues to excel as one of the preeminent third party developers in existence today. It consistently releases some of the best...Read More

BloomNation Puts Florists First, and Builds Impressive Customer Experience as a Result

  • June 20 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

Customer experience is more than a few canned lines and a survey on the way out. Building a true bond with customers is about making them feel at home when interacting with the brand and providing them with a shopping experience that is simple...Read More

Going Mobile Sparks Major Customer Engagement for Portland Trail Blazers

  • June 19 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Since the Portland Trail Blazers have set off on a continuous customer journey, building deeper, more personalized fan relationships, executives have honed in on a key area of engagement: Mobile.   “I think that a lot of what we&rsquo...Read More

Personal, Helpful, Simple: Three Key Concepts that Define JetBlue’s Customer Experience

  • June 17 2016
  • Resource: In-Depth Exclusive
  • James M Loy, Loyalty 360

JetBlue is on a mission to offer a customer experience that is simple, consistent, flexible, convenient and valuable. This high level of customer engagement has always been a key strategy, and it is a philosophy that is clearly reflected in the...Read More

Solid Knowledge of Marketing Analytics Crucial for Business Success Today

  • June 16 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson,

“Less, definitely less,” says William Bleuel, Professor of Decision Sciences at Pepperdine University in Southern California, when asked if Millennials are more analytical or less analytical than previous generations.   &ldquo...Read More

Memorable Customer Experiences are at the Heart of Auntie Anne’s Brand Loyalty

  • June 15 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Take a stroll throughout almost any mall or shopping center and you are likely to come across a very familiar site. Perfect for a quick snack of even an entire meal, Auntie Anne’s has been a big part of many people’s lives for years...Read More

New Perspectives on Customer Journeys, Expectations and Experiences

  • June 14 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Last week, leading customer experience professionals and industry experts seeking to understand what the convergence of digital technology, innovation and disruption means for the business and marketing landscape gathered at Pegaword 2016, which...Read More

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