CONTENT GALLERY

When it comes to developing effective marketing strategies, data is king. Many brands are confused about how to effectively gather, organize, and use the waves of data coming in, so they turn to technology providers for solutions. RedPoint Global...Read More

Since 1962, Rite Aid has been building its reputation as a trusted community drugstore. The brand offers pharmaceutical services, as well as a variety of healthcare and convenience products. The company, the third largest retail drugstore chain in...Read More

Ford’s recent U.S. retail sales were the company’s best in 11 years. Loyalty360 talked to Erich Merkle, Ford’s U.S. Sales Analyst, about how the company is impacting customer engagement, customer loyalty, and the customer...Read More

Since its launch in December, the Meineke Rewards program has been in overdrive, generating strong customer insights and perks for customers, making car care a little more bearable.     The goal of Meineke’s loyalty program is to...Read More

The care, consideration and empathy that people feel and display toward one another can form some of the strongest bonds that make human relationships so meaningful and rewarding. They stretch across almost every kind of interaction. From the...Read More

It is almost impossible to dispute the importance of customer loyalty, and the crucial roll that the most innovative loyalty programs have in attracting and retaining consumers. For decades, loyalty programs have been leveraged as a key strategy...Read More

While some brands might call it “customer-centric,” for WomanHeart this concept is better translated as “patient-centric.” Committed to serving the needs of women who are either diagnosed or at risk of heart disease...Read More

Allstate has firmly established itself as one of the leading brands in the insurance industry. As the second largest personal lines insurer in the country, Allstate carefully attends to the needs of its customers with a wide range of products and...Read More

It can almost be said that NFL teams require no introduction; the league has permeated American life so completely that the annual Super Bowl broadcast routinely breaks television viewership records. In providing unique fan experiences, teams are...Read More

Caesars Entertainment launched its highly successful Total Rewards loyalty program in 1998, staking its claim as the first formal loyalty program in the gaming industry. The program has helped Caesars gain invaluable customer insights, which are...Read More