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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Few automakers are able to stand toe-to-toe with General Motors. The company was built upon a foundation of brand loyalty, and continues that tradition in 2016. Headquartered in Detroit, Michigan, GM is home to iconic brands including Chevrolet...Read More
Great Eastern Energy has been serving New York, New Jersey, and Massachusetts residents since 1996. The industry has changed dramatically over time, and energy providers have had to adjust practices to keep up. Great Eastern Energy has become one...Read More
From coast to coast, Recyclebank currently engages nearly 4 million members within 300 communities across the United States. As a loyalty program it has successfully helped cities and municipalities of all sizes achieve a wide range of waste and...Read More
When hearing the words “loyalty program,” shoppers often think of industries like retail, grocery, and fuel. These programs can be a tremendous benefit in any vertical, however, as a tool for building a strong base of loyalty customers...Read More
ATB Financial has been serving Alberta, Canada for more than 75 years. Named one of Canada’s top 10 employers by Maclean’s Magazine, the bank serves over 710,000 customers across 244 Alberta communities. The bank’s approach...Read More
Almost everything about the business landscape is shifting rapidly. The way consumers engage with brands and the types of customer experiences they now expect are in a constant state of evolution. And that’s not all. Even the very nature of...Read More
The very nature of almost all industries is rapidly changing. An array of emerging digital technologies and new customer experience developments has certainly seen to that. No one is immune to this evolution, and most brands and marketers are...Read More
Dow Jones is an American publishing and financial information company and The Wall Street Journal is its flagship product.
Suzi Watford is Dow Jones’ Chief Marketing Officer, overseeing global sales and marketing efforts for...Read More
Despite the vast openness of its seemingly endless reach, the sky can still feel pretty crowded for brands operating within the hypercompetitive airline industry.
As a business that has traditionally faced small profit margins and high...Read More
Ashley Ceraolo, Vice President of Marketing, Digital and Social Media at California Pizza Kitchen, is very proud of the company’s successful Pizza Dough Rewards loyalty program. It has become the company’s foundational element at the...Read More