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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
For many forward-looking marketers, effective customer engagement means creating a customer-centric culture that puts the brand at the heart of local communities. Too often today, consumers are beginning to feel disassociated and disconnected from...Read More
Dunkin' Donuts uses big data and advanced customer engagement techniques to bring a 1:1 experience to millions of loyal followers every single day. In this respect, Dunkin Donuts is helping to set a new customer experience standard by...Read More
In Choice Privileges, Choice Hotels has a staggeringly successful loyalty program that eclipsed the 25 million-member mark this year.
In an intriguing interview with Loyalty360, Robert McDowell, SVP, Marketing and Distribution for Choice...Read More
FedEx Services wants to keep technology top of mind to create a compelling customer experience that drives brand loyalty.
FedEx, which earned Bronze honors in the Customer-centric Culture category at the Loyalty360 CX Awards at the 2015...Read More
The movie theater industry is one that is built on customer experience. Especially considering today’s landscape, in which movie lovers can just as easily turn on Netflix or Hulu, the role of a movie theater is to provide a customer...Read More
With approximately 980 branded locations across the county, Finish Line engages customers in nearly every U.S. state. An enduring commitment to the customer experience has seen the brand become a leading purveyor of high quality footwear and...Read More
Dave Hogan, EVP, Chief Analytics and Marketing for OneMain Financial, offered a compelling summary of what makes Springleaf such a special customer experience for its loyal patrons.
“I’d say the mission statement hasn’t changed,...Read More
The Canadian Red Cross generates a considerable amount of brand recognition. Unlike most brands, however, the Canadian Red Cross cannot give away products or services in return for loyalty. Rather, it supports a mission that resonates and connects...Read More
Church’s Chicken takes an approach to customer engagement that is beyond most, if not all, other brands in the QSR space. As one of the nation’s leading fried chicken brands, it understands how to leverage new technologies such as...Read More
QSR is among the most fluid industries in marketing. A successful quick serve restaurant needs the agility to adapt to ever-changing trends and customer desires. Jeff Baker, VP of Brand Experience, Arby’s Restaurant Group, Inc., sat down...Read More