GameStop’s Authenticity and Reciprocity Creates Brand Loyalty Among Core Customers

  • February 02 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Faced with navigating an entertainment industry that has seen a tremendous amount change, GameStop continues to standout among other brands that have been decimated by digital disruption. In this regard, GameStop not only maintains a firm presence...Read More

Caesars Entertainment Corporation Q&A: Customer Loyalty is Built Across Every Touch Point

  • February 01 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Caesars Entertainment Corporation operates some of the most renowned gaming brands in the industry including Harrah’s, Caesars and Horseshoe casinos. These establishments regularly excite and delight guests with memorable customer...Read More

ExxonMobil Makes the C-Store Customer Experience Fun

  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

Visits to gas stations are a frequent and normal part of the lives of most consumers. For that reason, we don’t expect a special customer experience when we visit convenience stores. But the team at ExxonMobil is challenging this status quo...Read More

Launching a New Loyalty Program: A Q&A with Victoria’s Secret on Adapting to Changing Customer Needs

  • Resource: In-Depth Exclusive

Victoria’s Secret recently launched its VS & PINK Collective Loyalty Program, the first free rewards program the brand offered not connected to a branded credit card. Learning from customer data and feedback, Victoria’s Secret...Read More

Putting the Customer Above the Brand: A Q&A with Moosejaw on Improving Customer Experience and Engagement

  • Resource: In-Depth Exclusive

Ever since its founding in 1992, Moosejaw has delivered quality outdoor gear with a touch of Moosejaw Madness. The brand differentiates itself by using humor in its marketing and customer interactions. Beyond the marketing, Moosejaw supplies its...Read More

Huntington Bank Maintains Customer Centricity through Disruption

  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

The financial industry has been disrupted many times in recent years. The 2008 financial crisis changed the way consumers perceive and interact with financial institutions. The rise of mobile apps has changed the way consumers manage their...Read More

Personalized Care: How Ulta Beauty Uses Its Ultamate Rewards® Program to Build Emotional Loyalty

  • Resource: In-Depth Exclusive

Ulta Beauty was the first beauty-only retail store in the U.S to provide “all things beauty. all in one place.” Its founders saw a market for consumers who wanted to access the prestige products of department stores and the mass...Read More

Rewarding Decades of Customer Loyalty: A Q&A with IHOP on Its New Loyalty Program

  • Resource: In-Depth Exclusive

IHOP is celebrating its 65th anniversary in 2023. Since its founding, the brand has built a loyal customer base through providing excellent service and food for its guests and a family-like environment for its team members. As customers have...Read More

Partnerships and Personalization: Q&A with Ulta Beauty on Understanding and Meeting Unique Guest Needs

  • Resource: In-Depth Exclusive

The beauty industry is personal and emotional. Every product offered helps guests feel more comfortable and confident. However, each guest is unique, with different needs, wants and values. As a result, brands like Ulta Beauty focus on creating...Read More

Earning Loyalty through Creating Value: A Q&A with Yesway on Leveraging Customer Data and Insights

  • Resource: In-Depth Exclusive

Since its beginning in 2015, Yesway has focused on collecting and understanding first-party customer data. The brand focuses on building relationships with its customers through in-store interactions and its rewards programs. Through understanding...Read More

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