Dunkin’ Donuts Seamlessly Merges Digital and Physical Customer Experiences

  • July 11 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

When it comes to offering an engaging, relevant and modern customer experience, Dunkin’ Donuts is one company that has never had to play catch-up, which is not something that can be said for a lot of brands. What customers demand and expect...Read More

Columbus Dispatch Brings Innovative Digital Customer Engagement to the Newspaper Industry

  • July 10 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The changes that digital disruption has brought to the newspaper industry have been both a blessing and a curse. Of all the media outlets affected by the rise of new technologies, newspapers have arguable been hit the hardest. As an industry that...Read More

CPK Relies on Customer Relationship Management to Keep its Loyalty Program on the Rise

  • July 09 2016
  • Resource: In-Depth Exclusive
  • P.F Wilson, Loyalty360

When California Pizza Kitchen (CPK to those hip to the chain) began its rebranding initiative three years ago, one component they knew they wanted to include was a loyalty program. Enter Ashley Ceraolo who was hired around this time. Her current...Read More

Red Lion Hotels Takes Unique Approach to Direct Bookings, Igniting Brand Loyalty

  • July 08 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Red Lion Hotels Corporation (RLHC) likes to take the path less traveled so it can differentiate itself in a crowded loyalty marketing landscape. In 2014, it launched its Hello Rewards loyalty program because its previous program−R&R Club...Read More

Customer Relationship Management Keeps Amtrak Guest Rewards on Track

  • July 06 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Amtrak is the partially government-funded, for-profit national passenger rail service. Though it has no direct rival, it does face stiff competition from airlines, automobiles, and buses. Earlier this year, Amtrak made improvements to its loyalty...Read More

Staples EVP Global Commerce: Customer Experience is the Most Important Thing

  • July 05 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Loyalty marketers often talk about the power and allure of a great customer experience. Some brands offer more compelling, memorable customer experiences than others. With the meteoric rise of social media and its global effect on brand image, a...Read More

MGM Resorts International Holds Commitment to Improving Customer Experience Every Day

  • July 04 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Customer experience is widely viewed as the great differentiator in the world of loyalty marketing. For MGM Resorts International, the customer experience, or in its case, the guest experience, is second to none. That commitment is woven into the...Read More

Schools First Credit Union Navigates Change to Build Customer Loyalty

  • July 03 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Credit Unions were among the first challenger brands, providing a business model that differed from traditional banks. Often Member-owned, brand loyalty is baked right in. However, such institutions face challenges especially in keeping up with...Read More

Brand Loyalty Without Borders: How the Canadian Red Cross Inspires and Engages Donors

  • July 02 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

On April 25, 2015 a devastating earthquake shook Nepal to its core. It measured a 7.8 magnitude on the Richter scale and nearly left the country in ruins. It was the worst natural disaster to strike Nepal in decades, and as the world turned its...Read More

How Vanguard Built an Emotionally-based Customer Experience for Clients it Doesn’t Ever See Face to Face

  • July 01 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The Vanguard Group, one of the world’s largest investment management firms, has over 20 million clients, most of which will never interact with the company in person.   “At Vanguard we are managing your money,” explains...Read More

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