IKEA Canada – Making Life Better with Empowered Frontline Employees, Brand Values, and Customer Engagement

  • May 01 2023
  • Resource: In-Depth Exclusive

With 14 full-sized stores stretching from the west coast to the east coast, IKEA Canada’s footprint is small, considering the size of the country. Yet, this same footprint allows the brand to draw meaningful information from its frontline...Read More

People First: A Q&A with Donatos on Building Emotional Loyalty Through Value and Personalization

  • April 28 2023
  • Resource: In-Depth Exclusive

Founded in Columbus, OH in 1963, Donatos has been owned and operated by the Grote family since its beginning, aside from a four-year stretch when it was owned by McDonald’s. The Grote family instilled their pizza restaurant chain with a...Read More

Innovation in Untapped Markets: Building Meaningful Value with a Loyalty Program for Paying Rent

  • April 26 2023
  • Resource: In-Depth Exclusive

Founded in 2018 and publicly released in 2022, Bilt Rewards is the first loyalty program offering users points for paying monthly rent. Ankur Jain, Bilt’s founder and CEO, wanted to offer renters additional value. Before Bilt, paying rent...Read More

Creating Moments Over the Dinner Table: A Q&A with Blue Apron on Building Emotional Connections with Customers

  • April 24 2023
  • Resource: In-Depth Exclusive

As the first meal kit service in the U.S., Blue Apron built its brand on helping customers develop meaningful experiences in the kitchen and around the dinner table. Blue Apron was founded in 2012 on the idea that building a better food system...Read More

Providing Value Through Community Involvement: A Q&A with Pet Valu on Building Emotional Loyalty with Charitable Giving

  • April 21 2023
  • Resource: In-Depth Exclusive

Pet Valu is one of Canada’s leading pet supplies retailers. Though the brand supplies pet owners with everything they need to care for the health and wellness of their pets, it also goes beyond that transaction to supply local pet shelters...Read More

Delivering Outside the Scope of Normal: How JetBlue Travel Products Builds Customer Loyalty by Exceeding Expectations

  • April 19 2023
  • Resource: In-Depth Exclusive

Founded in 2000, JetBlue has built its brand on delivering an unexpected and luxurious customer experience. The airline trains its crew members to take care of customer needs. At a time when other airlines were commoditizing air travel, JetBlue...Read More

Launching a New Loyalty Program: A Q&A with Victoria’s Secret on Adapting to Changing Customer Needs

  • April 17 2023
  • Resource: In-Depth Exclusive

Victoria’s Secret recently launched its VS & PINK Collective Loyalty Program, the first free rewards program the brand offered not connected to a branded credit card. Learning from customer data and feedback, Victoria’s Secret...Read More

Emotional Connection, Personalization, and Value: Donatos’ People-Centric Approach to Customer Loyalty

  • April 14 2023
  • Resource: In-Depth Exclusive

In 1963, Jim Grote founded Donatos on Thurman Avenue in Columbus, OH. What began as a $1,300 investment would grow into 430+ locations in 35 states after the pizza restaurant started franchising in the early 90s, with McDonald’s owning the...Read More

Partnerships and Personalization: Q&A with Ulta Beauty on Understanding and Meeting Unique Guest Needs

  • April 12 2023
  • Resource: In-Depth Exclusive

The beauty industry is personal and emotional. Every product offered helps guests feel more comfortable and confident. However, each guest is unique, with different needs, wants and values. As a result, brands like Ulta Beauty focus on creating...Read More

Putting the Customer Above the Brand: A Q&A with Moosejaw on Improving Customer Experience and Engagement

  • April 10 2023
  • Resource: In-Depth Exclusive

Ever since its founding in 1992, Moosejaw has delivered quality outdoor gear with a touch of Moosejaw Madness. The brand differentiates itself by using humor in its marketing and customer interactions. Beyond the marketing, Moosejaw supplies its...Read More

Displaying results 111-120 (of 1341)
 |<  <  8 - 9 - 10 - 11 - 12 - 13 - 14 - 15 - 16 - 17  >  >| 
Membership and Pricing

Videos and podcasts

Membership and Pricing