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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Any brand launching a new loyalty platform or mobile app soon realizes they are about to be hit with an avalanche of new customer data pouring in. What they do with that data is possibly the key to the success of the brand’s new...Read More
Mark Johnson from Loyalty 360 recently had the chance to speak with Krystal Zell, vice president of customer marketing and operations at The Home Depot, about the launch of Home Depot’s expanded Pro Xtra loyalty program.
Pro Xtra...Read More
Branch Insurance started in 2017 and has grown to over 1,000 customers since. The company offers customers a firm price for bundled home and auto insurance within seconds, using just a customer’s name and address. So, instead of...Read More
If you walk down the aisle of a typical Home Depot store, you will probably cross paths with two types of customers: the do-it-yourselfers who might be working on a weekend project, and the professional contractor who might be remodeling a...Read More
Most consumer’s interaction with their insurance company usually comes at a very bad time: an illness, an auto accident, or damage to their home. Suffice to say, it isn’t always a pleasant experience happening when they need to call...Read More
Donna Josephson is a senior vice president and chief marketing officer of Corner Bakery, a fast-casual restaurant, serving kitchen oriented, crafted breakfast, lunch dinners, and catering as well.
Corner Bakery started as a small...Read More
As many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and customer engagement at TGI Fridays, is working to...Read More