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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Wheaton World Wide Moving | Bekins Van Lines has always been adept at collecting customer experience data that leads, ultimately, to finding out more about the company’s loyal customers. But, company officials wanted to revamp their approach...Read More
Hilton HHonors is one of the oldest and largest reward programs across all industries. Long before the program was established in 1987, Hilton was striving to build loyalty through outstanding customer experience.
Mark Weinstein, Senior Vice...Read More
The Atlanta Hawks are, in many ways, the definition of a “mainstay.” Since moving to the city from St. Louis in 1968, the franchise has been through ups and downs, wins and losses, and the arrivals and departures of brand-defining...Read More
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an expert on word of mouth, viral marketing, and customer behavior. He's also the bestselling author of Contagious: Why Things Catch On and Invisible...Read More
Founded in 1920, Pitney Bowes could be seen as a legacy brand if it weren’t for the fact that it is on the leading edge of ecommerce in the 21st century.
“Overall, our goal is to help brands, retailers, and marketplaces...Read More
When it comes to offering an engaging, relevant and modern customer experience, Dunkin’ Donuts is one company that has never had to play catch-up, which is not something that can be said for a lot of brands. What customers demand and expect...Read More
The changes that digital disruption has brought to the newspaper industry have been both a blessing and a curse. Of all the media outlets affected by the rise of new technologies, newspapers have arguable been hit the hardest. As an industry that...Read More
When California Pizza Kitchen (CPK to those hip to the chain) began its rebranding initiative three years ago, one component they knew they wanted to include was a loyalty program. Enter Ashley Ceraolo who was hired around this time. Her current...Read More
Red Lion Hotels Corporation (RLHC) likes to take the path less traveled so it can differentiate itself in a crowded loyalty marketing landscape. In 2014, it launched its Hello Rewards loyalty program because its previous program−R&R Club...Read More
Amtrak is the partially government-funded, for-profit national passenger rail service. Though it has no direct rival, it does face stiff competition from airlines, automobiles, and buses. Earlier this year, Amtrak made improvements to its loyalty...Read More