Guardian Life Insurance Builds Unique Customer Engagement and Trust

  • August 10 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Insurance might not be the sexiest industry when it comes to customer-centricity, customer engagement, customer loyalty, customer experience, and brand advocacy. But at The Guardian Life Insurance Company of America, these things are a way of...Read More

Brand Loyalty at California Pizza Kitchen Gets Even Stronger

  • August 09 2016
  • Resource: In-Depth Exclusive
  • P.F Wilson, Loyalty360

California Pizza Kitchen started in 1985 by Beverly Hills attorneys Rick Rosenfield and Larry Flax. Today it has nearly 300 locations globally with a focus on high quality, fresh and seasonal ingredients, inventive main plates, hand-crafted...Read More

Employee Engagement Leads to Innovation and Better Customer Experience for Electrolux

  • August 08 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

A key component of customer experience is interaction with a brand’s specific product or service. Improved customer experience often comes from innovation in those products and services. For Electrolux, makers of Frigidaire products, that...Read More

Q&A: PeoplesBank Fosters Customer Loyalty

  • August 07 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Established in 1885, PeoplesBank is a leader in innovation, corporate responsibility, environmental sustainability, and employee engagement. PeoplesBank is based in Holyoke, Massachusetts and operates 19 offices throughout the region...Read More

Pepperdine Professor Emphasizes Need for Effective Analytics

  • August 06 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Analytics has never been more important to businesses, especially those trying to improve customer experience and engagement. However, finding enough people to accurately assess data is extremely difficult as many undergraduates avoid taking any...Read More

Recyclebank Wins Passionate Brand Loyalty by Working Toward a Sustainable Future

  • August 05 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

For many customer experience and marketing professionals today, the goal is to move beyond the notion of simply attracting new customers. It is no longer enough to get more people to engage on a one-time or limited basis. Rather, the notion of...Read More

Customer Relationship Management Benefits theChive, Its Users and Charities

  • August 04 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Launched in 2008 as a photo website by brothers John and Leo Resig, theCHIVE has since morphed into a multi-faceted new media brand. In 2012, on a whim, the website founders spearheaded a campaign to help a volunteer fire department stay in...Read More

In an Age of Disruption, CA Technologies Stresses the Importance of Customer Experience

  • August 03 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

The underpinnings of marketing and customer engagement are now driven by technology. In fact, this is true for almost all aspects of business. Emerging technologies are changing the way customers are interacting with brands and affecting the way...Read More

Humana's Mutually Beneficial Customer Experience Optimization

  • August 02 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Humana is one of the world’s largest health insurance companies. However, it is seeking to be more of a partner with consumers. To accomplish this, it is redefining the customer relationship particularly on its website and through mobile...Read More

Brand Loyalty and Customer Experience Nothing New to Credit Unions Like SchoolsFirst FCU

  • July 31 2016
  • Resource: In-Depth Exclusive
  • PF Wilson, Loyalty360

There’s an old saying that goes “if you don’t like the weather in (insert name of city), just wait a minute.” The same idea could be applied to payment technology. “When we are trying to catch up with one thing...Read More

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