CONTENT GALLERY

Launched in 2008 as a photo website by brothers John and Leo Resig, theCHIVE has since morphed into a multi-faceted new media brand. In 2012, on a whim, the website founders spearheaded a campaign to help a volunteer fire department stay in...Read More

The underpinnings of marketing and customer engagement are now driven by technology. In fact, this is true for almost all aspects of business. Emerging technologies are changing the way customers are interacting with brands and affecting the way...Read More

Humana is one of the world’s largest health insurance companies. However, it is seeking to be more of a partner with consumers. To accomplish this, it is redefining the customer relationship particularly on its website and through mobile...Read More

There’s an old saying that goes “if you don’t like the weather in (insert name of city), just wait a minute.” The same idea could be applied to payment technology. “When we are trying to catch up with one thing...Read More

“Today customer service is the new marketing,” insists Jay Baer, a best-selling author and customer service expert who leads the firm Convince & Convert. “It is one of the main ways that companies can differentiate among one...Read More

GameStop is the undisputed leader when it comes to video game retail. The company, formed in 1984 as Babbage’s, has carved its own place within the gaming landscape. Likewise, the brand’s PowerUp Rewards loyalty program has become the...Read More

Gaining a bigger slice of the market is tough for pizza restaurants. Whether they are part of a chain or a local mom and pop, the competition in almost every town is fierce. Pizza Ranch, a popular chain in the Midwest, focuses on its sit-down...Read More

The Philadelphia Eagles were founded in 1933 and today have one of the most passionate fan bases in sports. The team keeps that enthusiasm at peak levels through its fan experience program. More than a loyalty program, it gives the faithful a...Read More

Wyndham Hotel Group recently undertook the effort of repositioning all 16 brands in its portfolio. A seemingly monumental task, the world’s largest hotel operator was able to leverage a powerful loyalty program, loads of data, and dedicated...Read More

It used to be that customer engagement was handled on the sales floor of a brick-and-mortar store, via telephone, or through good old-fashioned snail-mail. Today, consumers have multiple ways to connect and engage with brands. A part from the...Read More