CONTENT GALLERY

JetBlue has one mission: Inspire humanity. This philosophy resonates throughout the airline. With an active and vocal loyalty base, JetBlue keeps human interaction at the forefront of its customer experience management.   Scott Resnick...Read More

As a leading publisher of women’s fiction, Harlequin pushes itself to be a trailblazer in the customer loyalty space. The rise of both digital engagement and ecommerce has already heralded the advent of ebooks and online purchasing, and...Read More

“Deliver the Epic Finish” is a singular mission that means so much to so many at The Finish Line. It permeates the entire company and instills critical employee engagement, as well as astonishing customer engagement, customer...Read More

In today’s market, few industries are changing rapidly or drastically as travel. While some travel agencies have been done in by the ease of independent booking brought about by mobile apps and online bookers like Hotels.com, Carlson...Read More

Global Hotel Alliance is always in tune with its loyalty marketing efforts, from its loyalty program to its laser customer-centric approach, and to leveraging insights from its Voice of the Customer program. Kristi Gole, Director of Loyalty...Read More

Brand loyalty in professional sports is a bit different than in other types of businesses. In most cases, you’re either a fan, or you’re not. The casual fan might be swayed from time to time, but this usually has more to do with on...Read More

For years, credit card issuers have sought to connect with merchants to offer some kind of instant redemption reward program for cardholders. However, multiple disparate systems and technologies prevented this from happening. U.S. Bank, with its...Read More

Dell is one of the largest technology corporations in the world, employing more than 103,300 people worldwide. Loyalty360 caught up with Ryan Massimo, Marketing Director, Dell and talked to him about the multinational computer technology company...Read More

It all started in a Birmingham, Alabama garage in 2010. Today, Iron Tribe has over forty locations across the country, most of them franchises. Recently, the company bought back a franchise in Atlanta, and may buy back more in the future. It is...Read More

Folks looking for a rideshare service basically have two choices: Uber and Lyft. However, the latter is actively setting itself apart by taking ownership of the customer experience. For example, using what it calls Magic Modes, it created, with...Read More