Brand Loyalty is a Team Effort for the Tampa Bay Lightning

  • August 18 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

For the Tampa Bay Lightning of the National Hockey League, loyalty is predominately gauged by the number of season ticket holders the team has. Specifically, instead of a traditional program, they measure loyalty via their season ticket member...Read More

Brand Loyalty Part of the Mix for BBC Radio 1 and 1Xtra

  • August 16 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Radio 1 has historically been the BBC’s flagship radio station in the U.K. While BBC World Service calls itself “the world’s radio station,” Radio 1 has traditionally been the domestic favorite. At least until recently...Read More

Global Hotel Alliance’s Loyalty Program Encourages Exploration and DISCOVERY

  • August 15 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Global Hotel Alliance (GHA) is not only the world’s largest alliance of independent hotel brands. It is also one of the most unique brands in the hospitality industry. By bringing together various distinct and independently operated hotel...Read More

Marketing Analytics and Word of Mouth: One Experts Take on the Differences Between the Two

  • August 14 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

In the world of marketing, why are some things contagious and some things not? Marketers wrestle with this question constantly, with most laboring under a greatly mistaken notion according to Professor Jonah Berger of the Wharton School of the...Read More

Marketing Analytics Has Never Been More Important, But The Landscape is Changing Says Kitewheel Head

  • August 13 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Kitewheel is a Boston-based firm that provides unique capabilities to its marketing agency partners. With its exclusive cloud-based customer journey hub, agencies can help clients get a handle on various customer touch points, bringing consistency...Read More

Emotional Connections Boost Customer Engagement at Canadian Red Cross

  • August 12 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

For marketers today, making an emotional connection with a customer almost equates to reaching Shangri-La. For Andrew George, National Stewardship Specialist for the Canadian Red Cross, emotional connections are, perhaps, even more vital to a...Read More

Customer Loyalty a Top Priority for Nation’s Passenger Rail Service

  • August 11 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

It was once the primary mode of intercity and cross-country travel, but today only one national passenger train service remains. Amtrak, consolidated with government assistance from the last remaining passenger train lines in 1971, is today both...Read More

Guardian Life Insurance Builds Unique Customer Engagement and Trust

  • August 10 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Insurance might not be the sexiest industry when it comes to customer-centricity, customer engagement, customer loyalty, customer experience, and brand advocacy. But at The Guardian Life Insurance Company of America, these things are a way of...Read More

Brand Loyalty at California Pizza Kitchen Gets Even Stronger

  • August 09 2016
  • Resource: In-Depth Exclusive
  • P.F Wilson, Loyalty360

California Pizza Kitchen started in 1985 by Beverly Hills attorneys Rick Rosenfield and Larry Flax. Today it has nearly 300 locations globally with a focus on high quality, fresh and seasonal ingredients, inventive main plates, hand-crafted...Read More

Employee Engagement Leads to Innovation and Better Customer Experience for Electrolux

  • August 08 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

A key component of customer experience is interaction with a brand’s specific product or service. Improved customer experience often comes from innovation in those products and services. For Electrolux, makers of Frigidaire products, that...Read More

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