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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
EMC is a leader in its industry, providing clients with services including cloud computing, data storage, and analytics. To maintain strong customer engagement, EMC has adapted to provide relevant and comprehensive technology solutions since its...Read More
The buzzwords currently swirling around the customer loyalty space have, of late, centered on personalization, omni-channel customer engagement, and seamless real-time customer experiences that surprise, delight and reward. The new explosion of...Read More
Julian Aldridge, VP, Brand Evangelism and Activation, Charles Schwab & Co., joined the company in 2012 to drive the Challenger Brand Identity project and help the company rediscover and activate its rich Challenger heritage for a new...Read More
The importance of creating close communities is an idea that is starting to reverberate across the customer engagement and loyalty-marketing stratosphere. It speaks to the growing need to get to know customers as individuals, and to engage them on...Read More
Celebrity Cruises has been giving customers unforgettable experiences since the company was founded in 1988. In an industry built on customer experience, Celebrity stands out with its stellar loyalty program, top-notch data analytics, and passion...Read More
The C-store industry is in the midst of change. Convenience stores nationwide are jockeying for brand position, and each chain is looking for every opportunity to differentiate itself from the pack. For MAPCO, a Southeast-based chain of over 350...Read More
BJ’s Wholesale Club supports a customer experience that offers tremendous savings and a marvelous selection of products. However, that is not the only reason members are lining up to bestow one of the East Coast’s most popular...Read More
Brands are firmly in the grip of a new digital age of technological complexity and social connectivity. In some ways this is presenting many new customer engagement opportunities. In other ways, however, it is presenting just as many challenges...Read More
For Rachel Silva, Assistant Vice President of Marketing for Pep Boys, effective customer engagement has always been at the heart of the company’s daily mission. What’s more, mobile has been at the front of that customer strategy.
Customer loyalty has been a massive focus at Dunkin’ Brands, especially since the launch of the DD Perks Rewards program in January 2014. Sherrill Kaplan, Senior Director, Digital Marketing & Innovation at Dunkin’ Brands, shared...Read More