Brand Loyalty Spurs Charitable Efforts for theCHIVE Community

  • September 07 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Founded in 2008 by brothers Leo and John Resig, The Chive, stylized as theCHIVE, has become one of the top entertainment websites. It also has one of the most loyal and devoted fan bases which it has built on a true sense of community that...Read More

A Simple Approach Makes for a Healthy Customer Experience for Humana

  • September 04 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty 360

In the highly competitive, and sometimes confusing, world of health insurance customer loyalty is essential. Central to that is maintaining a consistent customer experience, one that is both personalized and informative. For Humana, one of the...Read More

Chili’s Embraces Digital Innovation to Drive Customer Loyalty as a State of Mind

  • September 02 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Wade Allen, VP Digital Innovation & Customer Engagement for Chili’s Grill & Bar®, becomes incredibly animated when it comes to customer experience, customer loyalty, and customer engagement. As a result, Allen talked to...Read More

Paying it Forward Leads to Customer Loyalty for Crayola

  • September 02 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Some of the best business ventures are stumbled onto quite by accident. That’s how the Crayola Experience began 20 years ago in the company’s hometown of Easton, PA. City leaders, distressed by their deteriorating downtown, asked...Read More

How Does QVC Stay on Top of the Customer Loyalty & Customer Experience World?

  • September 01 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

QVC knows a little something about memorable customer experiences, acquiring and retaining customers, and driving significant brand loyalty. In its 27-year history, QVC, the world’s leading video and ecommerce retailer, has shipped more...Read More

Customer Relationship Management and the Seamless Border at Pitney Bowes

  • August 31 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Though it’s almost 100 years old, Pitney Bowes is one the biggest players in ecommerce, particularly in the area of cross-border shipping. Through several acquisitions and in-house initiatives, it has leveraged its vast experience with...Read More

Allstate Rewards® Loyalty Program goes the Extra Mile to Encourage Safer Driving

  • August 30 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Allstate Rewards is a unique loyalty program in that it doesn’t reward its members like many other programs just to get them into the store or to make more frequent or higher-priced purchases once they are there. Instead, they reward its...Read More

Getting to Know You: Brand Loyalty and Community Interaction Go Together for Pizza Ranch

  • August 29 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Pizza Ranch is a fast-casual chain of restaurants with180 locations spread across 13 Upper Midwest and Plain states. Founded in 1981, it serves mostly smaller markets leaving the larger cities to the bigger national chains.   Loylaty360...Read More

How Georgia Used Social Media to Cost-Effectively Undertake Customer Relationship Management

  • August 27 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

In 2010, as part of the federal stimulus to boost the economy, funds were earmarked to promote the use of broadband Internet and other technologies in all 50 states. Many states, like Georgia, turned to social media to promote the various efforts...Read More

Customer Centricity Top Priority for AccorHotels Loyalty Program

  • August 26 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

For some, eight years may sound like a lifetime. In terms of building and perfecting an effective loyalty program, however, eight years goes by in the blink of an eye. AccorHotels can attest to the challenge of building a program from the ground...Read More

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