There Is No Stopping Growth Plans for Choice Hotels’ Loyalty Program

  • September 11 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

One might think that being armed with a highly successful loyalty program−which eclipsed 25 million members earlier this year−can allow a brand to be complacent. That is definitely not the case for Choice Hotels and its Choice...Read More

Brand Loyalty Built Over Generations for Jasper Engines and Transmissions

  • September 10 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

“We have those customers that are raving fans,” says Mike Pfau, marketing manager for Jasper Engines and Transmissions, “who sell nothing but our products. They wouldn’t think of using any other product. I’m sure...Read More

Brand Loyalty Not a Challenge, But Still Very Important to Chicago Bears

  • September 09 2016
  • Resource: In-Depth Exclusive
  • P.F Wilson, Loyalty360

A pro sports franchise’s season ticket holders are usually the most avid followers of the team. The Chicago Bears recognize this and have designed a program for their season ticket holders that allow those fans to experience the team in a...Read More

Customer Experience Has Several Moving Parts at Electrolux

  • September 08 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

For Nate Cho, Innovation and Connectivity Program Manager for Electrolux Major Appliances North America, innovative customer experiences come hand-in-hand with innovations in products and services.   After delivering the &ldquo...Read More

Brand Loyalty Spurs Charitable Efforts for theCHIVE Community

  • September 07 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Founded in 2008 by brothers Leo and John Resig, The Chive, stylized as theCHIVE, has become one of the top entertainment websites. It also has one of the most loyal and devoted fan bases which it has built on a true sense of community that...Read More

A Simple Approach Makes for a Healthy Customer Experience for Humana

  • September 04 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty 360

In the highly competitive, and sometimes confusing, world of health insurance customer loyalty is essential. Central to that is maintaining a consistent customer experience, one that is both personalized and informative. For Humana, one of the...Read More

Chili’s Embraces Digital Innovation to Drive Customer Loyalty as a State of Mind

  • September 02 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Wade Allen, VP Digital Innovation & Customer Engagement for Chili’s Grill & Bar®, becomes incredibly animated when it comes to customer experience, customer loyalty, and customer engagement. As a result, Allen talked to...Read More

Paying it Forward Leads to Customer Loyalty for Crayola

  • September 02 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Some of the best business ventures are stumbled onto quite by accident. That’s how the Crayola Experience began 20 years ago in the company’s hometown of Easton, PA. City leaders, distressed by their deteriorating downtown, asked...Read More

How Does QVC Stay on Top of the Customer Loyalty & Customer Experience World?

  • September 01 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

QVC knows a little something about memorable customer experiences, acquiring and retaining customers, and driving significant brand loyalty. In its 27-year history, QVC, the world’s leading video and ecommerce retailer, has shipped more...Read More

Customer Relationship Management and the Seamless Border at Pitney Bowes

  • August 31 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Though it’s almost 100 years old, Pitney Bowes is one the biggest players in ecommerce, particularly in the area of cross-border shipping. Through several acquisitions and in-house initiatives, it has leveraged its vast experience with...Read More

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