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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Founded in 1920, Pitney Bowes could be seen as a legacy brand if it weren’t for the fact that it is on the leading edge of ecommerce in the 21st century.
“Overall, our goal is to help brands, retailers, and marketplaces...Read More
When it comes to offering an engaging, relevant and modern customer experience, Dunkin’ Donuts is one company that has never had to play catch-up, which is not something that can be said for a lot of brands. What customers demand and expect...Read More
The changes that digital disruption has brought to the newspaper industry have been both a blessing and a curse. Of all the media outlets affected by the rise of new technologies, newspapers have arguable been hit the hardest. As an industry that...Read More
When California Pizza Kitchen (CPK to those hip to the chain) began its rebranding initiative three years ago, one component they knew they wanted to include was a loyalty program. Enter Ashley Ceraolo who was hired around this time. Her current...Read More
Red Lion Hotels Corporation (RLHC) likes to take the path less traveled so it can differentiate itself in a crowded loyalty marketing landscape. In 2014, it launched its Hello Rewards loyalty program because its previous program−R&R Club...Read More
Amtrak is the partially government-funded, for-profit national passenger rail service. Though it has no direct rival, it does face stiff competition from airlines, automobiles, and buses. Earlier this year, Amtrak made improvements to its loyalty...Read More
Loyalty marketers often talk about the power and allure of a great customer experience. Some brands offer more compelling, memorable customer experiences than others. With the meteoric rise of social media and its global effect on brand image, a...Read More
Customer experience is widely viewed as the great differentiator in the world of loyalty marketing. For MGM Resorts International, the customer experience, or in its case, the guest experience, is second to none.
That commitment is woven into the...Read More
Credit Unions were among the first challenger brands, providing a business model that differed from traditional banks. Often Member-owned, brand loyalty is baked right in. However, such institutions face challenges especially in keeping up with...Read More
On April 25, 2015 a devastating earthquake shook Nepal to its core. It measured a 7.8 magnitude on the Richter scale and nearly left the country in ruins. It was the worst natural disaster to strike Nepal in decades, and as the world turned its...Read More