Loyalty Program is the Guiding Light at California Pizza Kitchen.

  • March 29 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Ashley Ceraolo, Vice President of Marketing, Digital and Social Media at California Pizza Kitchen, is very proud of the company’s successful Pizza Dough Rewards loyalty program. It has become the company’s foundational element at the...Read More

New Technology is Changing Customer Engagement at Allstate

  • March 28 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“You’re in Good Hands with Allstate.”  Created in 1950, that slogan is still representative of Allstate’s mission to provide customers with peace of mind in their times of need. The Allstate Corporation is the largest...Read More

Harlequin Building Customer Loyalty Knowledge

  • March 27 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Harlequin is a Toronto-based company that publishes women’s fiction. Founded in Winnipeg in 1949, Harlequin was owned by Torstar Corporation, a broadly based media company and one of the largest newspaper publishers in Canada from 1981 until...Read More

Lowes Foods Reimagines the Traditional Grocery Store Customer Experience

  • March 26 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

For decades, Lowes Foods has faced a tremendously competitive grocery industry. But by maintaining strong ties to the local community, and by offering a one of a kind customer experience, it has managed to excel in this space. Based in North...Read More

BP Drives Brand Loyalty By Removing the Barriers to Customer Loyalty

  • March 25 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

BP is one of the world’s leading providers of oil and gas for a good reason. The brand continually strives to offer an exceptional customer experience that is imbued with a high degree of consistency, simplicity and value. If customer...Read More

Customer Engagement is a Matter of Simplicity with Wyndham Rewards

  • March 24 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

For some customers, loyalty programs are nothing more than an additional source of confusion and misinformation. Some points can be redeemed for certain rewards, while some points can only be used for others, and the entire system is subject to...Read More

Brand Loyalty is a Matter of Program Simplicity at Rite Aid

  • March 23 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Rite Aid, in addition to being a leading national chain of drugstores, finds itself in a unique position in customer loyalty marketing. Along with brands like Macy’s, AT&T, and Nationwide Insurance, Rite Aid is part of Plenti, the nation...Read More

Regal Executives Drive Customer Engagement Through Innovative Loyalty Program

  • March 22 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

With 14 million active members, the Regal Cinemas Crown Club loyalty program is the largest in the industry. Driving customer loyalty is difficult among movie theaters, due to the similar service offered by all brands. In order to set itself apart...Read More

OneMain Financial Customers Look For Very Personalized Customer Experience

  • March 21 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

OneMain Financial, previously known as Springleaf Financial, is a company whose primary business is consumer lending. With almost 2,000 branches throughout the United States, OneMain Financial prides itself on a very personalized...Read More

How Caribou Coffee Aligns Its Brand Culture Around Customer Loyalty

  • March 20 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Caribou Coffee’s unique approach to both customer loyalty and customer engagement aligns with the brand’s overall cultural philosophy, which resonates with a passionate base of fans. Instead of relying on an array of corporate &ldquo...Read More

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