Customer Relationship Management an Emotional Experience for JetBlue

  • September 21 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

JetBlue has one mission: Inspire humanity. This philosophy resonates throughout the airline. With an active and vocal loyalty base, JetBlue keeps human interaction at the forefront of its customer experience management.   Scott Resnick...Read More

Harlequin My Rewards Unique Among Publishing Industry Loyalty Programs

  • September 20 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

As a leading publisher of women’s fiction, Harlequin pushes itself to be a trailblazer in the customer loyalty space. The rise of both digital engagement and ecommerce has already heralded the advent of ebooks and online purchasing, and...Read More

Finish Line’s Unique Customer-centric Focus Means So Much to Its Brand Loyalty

  • September 19 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

“Deliver the Epic Finish” is a singular mission that means so much to so many at The Finish Line. It permeates the entire company and instills critical employee engagement, as well as astonishing customer engagement, customer...Read More

Carlson Wagonlit Travel Turns It Sight Toward Customer Experience, Loyalty Benefits

  • September 18 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

In today’s market, few industries are changing rapidly or drastically as travel. While some travel agencies have been done in by the ease of independent booking brought about by mobile apps and online bookers like Hotels.com, Carlson...Read More

How Global Hotel Alliance Emphasizes Customer Loyalty and Customer-centricity

  • September 17 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Global Hotel Alliance is always in tune with its loyalty marketing efforts, from its loyalty program to its laser customer-centric approach, and to leveraging insights from its Voice of the Customer program. Kristi Gole, Director of Loyalty...Read More

Focus on Customer Experience Keeps Loyal Fans Happy

  • September 16 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Brand loyalty in professional sports is a bit different than in other types of businesses. In most cases, you’re either a fan, or you’re not. The casual fan might be swayed from time to time, but this usually has more to do with on...Read More

Customer Relationship Management Provides Perks for U.S. Bank Cardholders

  • September 15 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

For years, credit card issuers have sought to connect with merchants to offer some kind of instant redemption reward program for cardholders. However, multiple disparate systems and technologies prevented this from happening. U.S. Bank, with its...Read More

An Inside Perspective of Customer Loyalty at Dell

  • September 14 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Dell is one of the largest technology corporations in the world, employing more than 103,300 people worldwide. Loyalty360 caught up with Ryan Massimo, Marketing Director, Dell and talked to him about the multinational computer technology company...Read More

Customer Relationship Management Strengthening Loyalty for Iron Tribe

  • September 13 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

It all started in a Birmingham, Alabama garage in 2010. Today, Iron Tribe has over forty locations across the country, most of them franchises. Recently, the company bought back a franchise in Atlanta, and may buy back more in the future. It is...Read More

Customer Loyalty and the Future of Ridesharing

  • September 12 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Folks looking for a rideshare service basically have two choices: Uber and Lyft. However, the latter is actively setting itself apart by taking ownership of the customer experience. For example, using what it calls Magic Modes, it created, with...Read More

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