For the Seattle Sounders, Building Brand Loyalty is a Matter of Knowing their Fans

  • April 08 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Besides capturing the hearts of fans around the world, sports teams offer a unique perspective on the topics of customer experience and engagement. In an industry where fan devotion goes beyond a simple value proposition, teams are expected to...Read More

General Motors Remains a Leader in Automotive Customer Experience

  • April 07 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Few automakers are able to stand toe-to-toe with General Motors. The company was built upon a foundation of brand loyalty, and continues that tradition in 2016. Headquartered in Detroit, Michigan, GM is home to iconic brands including Chevrolet...Read More

Employee Engagement is Crucial to Customer Experience at Great Eastern Energy

  • April 06 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Great Eastern Energy has been serving New York, New Jersey, and Massachusetts residents since 1996. The industry has changed dramatically over time, and energy providers have had to adjust practices to keep up. Great Eastern Energy has become one...Read More

Recyclebank Drives Community Customer Engagement Through Highly Relevant and Meaningful Content

  • April 05 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

From coast to coast, Recyclebank currently engages nearly 4 million members within 300 communities across the United States. As a loyalty program it has successfully helped cities and municipalities of all sizes achieve a wide range of waste and...Read More

Heathrow Airport Flies High with Heathrow Rewards Loyalty Program

  • April 04 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

When hearing the words “loyalty program,” shoppers often think of industries like retail, grocery, and fuel. These programs can be a tremendous benefit in any vertical, however, as a tool for building a strong base of loyalty customers...Read More

ATB Financial Changes the Way Banks View Brand Loyalty

  • April 03 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

 ATB Financial has been serving Alberta, Canada for more than 75 years. Named one of Canada’s top 10 employers by Maclean’s Magazine, the bank serves over 710,000 customers across 244 Alberta communities. The bank’s approach...Read More

How Fiverr Helps Redefine Digital Customer Engagement

  • April 02 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Almost everything about the business landscape is shifting rapidly. The way consumers engage with brands and the types of customer experiences they now expect are in a constant state of evolution. And that’s not all. Even the very nature of...Read More

SCENE Adapts to Reflect an Evolving and Ever-changing Customer Experience

  • April 01 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

The very nature of almost all industries is rapidly changing. An array of emerging digital technologies and new customer experience developments has certainly seen to that. No one is immune to this evolution, and most brands and marketers are...Read More

Read Ambitiously Is At the Heart of The Wall Street Journal Customer Experience

  • March 31 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Dow Jones is an American publishing and financial information company and The Wall Street Journal is its flagship product. Suzi Watford is Dow Jones’ Chief Marketing Officer, overseeing global sales and marketing efforts for...Read More

JetBlue Takes the Customer Experience to New Heights by “Inspiring Humanity.”

  • March 30 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Despite the vast openness of its seemingly endless reach, the sky can still feel pretty crowded for brands operating within the hypercompetitive airline industry.   As a business that has traditionally faced small profit margins and high...Read More

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