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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The Philadelphia Eagles were founded in 1933 and today have one of the most passionate fan bases in sports. The team keeps that enthusiasm at peak levels through its fan experience program. More than a loyalty program, it gives the faithful a...Read More
Wyndham Hotel Group recently undertook the effort of repositioning all 16 brands in its portfolio. A seemingly monumental task, the world’s largest hotel operator was able to leverage a powerful loyalty program, loads of data, and dedicated...Read More
It used to be that customer engagement was handled on the sales floor of a brick-and-mortar store, via telephone, or through good old-fashioned snail-mail. Today, consumers have multiple ways to connect and engage with brands. A part from the...Read More
“The biggest challenge that brands face today in creating measurable customer loyalty experiences is retaining value throughout the member’s lifecycle,” Evan Magliocca, Manager of Brand Marketing for Columbus-based Baesman...Read More
Wingstop was already seeing great success with online ordering over the past several years, with more than 15 percent of the chain’s orders coming from digital platforms. However, the Dallas-based restaurant company wanted to grow this...Read More
The goal of any professional sports team is to win a championship, but Lee Twarling, Senior Director of Ticket Sales and Service for the Chicago Bears, has a slightly different objective, and it centers on customer engagement.
Automation and the technical systems businesses have in place are as important to the customer journey as marketing and R&D. Keeping those systems running smoothly for Chobani is automation engineer Nathan Piccola.
This fall he will...Read More
“Today, in government, you have tens of thousands of people who would love to do more with technology,” says Bill Price, IT Strategist, Enterprise Governance and Planning for the State of Georgia. “They would love to innovate...Read More
Penn Station is a Cincinnati-based fast-casual dining chain that recently launched a new loyalty app. Though it’s a new effort from a technological standpoint, it’s designed to enhance the chain’s underlying marketing philosophy:...Read More
Wheaton World Wide Moving | Bekins Van Lines has always been adept at collecting customer experience data that leads, ultimately, to finding out more about the company’s loyal customers. But, company officials wanted to revamp their approach...Read More