Why Retention and Alignment are Key Customer Loyalty Concepts for Columbia Business School

  • September 27 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Most businesses know the score. Even most first year business students are aware of the concept. In fact, because of its mention on hit prime time television shows such as NBC’s The Office, even mass audiences might be familiar with the...Read More

Customer Relationship Management Creates Beautiful Results for Ulta

  • September 26 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Ulta Beauty, better known simply as Ulta to legions of what the company calls “beauty enthusiasts,” its most loyal customers, continues to grow at a rapid pace. Adding about 100 store locations a year, the Chicago-based retailer...Read More

A Century of Experience Guides Customer Engagement at Hilton

  • September 25 2016
  • Resource: In-Depth Exclusive
  • P.F Wilson, Loyalty360

“Consumer preferences always evolve and change,” Mark Weinstein, Senior Vice President and Global Head of Loyalty and Partnerships for Hilton, tells Loyalty360. “They have for our existence and they will long past our lifetime...Read More

Marriott International Embraces Innovation to Drive Uniquely Engaging Customer Experiences

  • September 23 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Acquiring and retaining brand loyalty now requires a bigger commitment by marketers to relate to customers in relevant and meaningful ways. Simply offering points for basic rewards does not have the cache or the allure it once held. Instead...Read More

How Wheaton and Bekins Drive Successful B2B and B2C Customer Engagement

  • September 22 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Together, Wheaton World Wide Moving and Bekins Van Lines comprise the fourth largest van line group in the country. And throughout their combined histories that stretch back approximately 71 years and 125 years respectively, both Wheaton and...Read More

Customer Relationship Management an Emotional Experience for JetBlue

  • September 21 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

JetBlue has one mission: Inspire humanity. This philosophy resonates throughout the airline. With an active and vocal loyalty base, JetBlue keeps human interaction at the forefront of its customer experience management.   Scott Resnick...Read More

Harlequin My Rewards Unique Among Publishing Industry Loyalty Programs

  • September 20 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

As a leading publisher of women’s fiction, Harlequin pushes itself to be a trailblazer in the customer loyalty space. The rise of both digital engagement and ecommerce has already heralded the advent of ebooks and online purchasing, and...Read More

Finish Line’s Unique Customer-centric Focus Means So Much to Its Brand Loyalty

  • September 19 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

“Deliver the Epic Finish” is a singular mission that means so much to so many at The Finish Line. It permeates the entire company and instills critical employee engagement, as well as astonishing customer engagement, customer...Read More

Carlson Wagonlit Travel Turns It Sight Toward Customer Experience, Loyalty Benefits

  • September 18 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

In today’s market, few industries are changing rapidly or drastically as travel. While some travel agencies have been done in by the ease of independent booking brought about by mobile apps and online bookers like Hotels.com, Carlson...Read More

How Global Hotel Alliance Emphasizes Customer Loyalty and Customer-centricity

  • September 17 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Global Hotel Alliance is always in tune with its loyalty marketing efforts, from its loyalty program to its laser customer-centric approach, and to leveraging insights from its Voice of the Customer program. Kristi Gole, Director of Loyalty...Read More

Displaying results 1121-1130 (of 1346)
 |<  <  109 - 110 - 111 - 112 - 113 - 114 - 115 - 116 - 117 - 118  >  >| 
Membership and Pricing

Videos and podcasts

Membership and Pricing