Brand Loyalty Starts with Fan Involvement for ATP World Tour

  • October 02 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“The game has never been better than it is now,” insists George Ciz, SVP marketing & business development for the Association of Tennis Professionals (ATP) World Tour. “We’re enjoying one of the best and most prosperous...Read More

SeatGeek Leverages Customer Experience To Become a Major Player in Ticket Sales

  • October 01 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

If you’ve been to a play, sporting event, concert, or live show within the last five years, you’ve probably come in contact with a secondary ticket seller. Brokers like StubHub and Ticketnetwork have stormed the market and seized an...Read More

Better Customer Experience Produces Better Outcomes for UnitedHealthcare

  • September 30 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Few industries have changed more in the past decade than the health care and health insurance sectors. One of the major players in both of these spaces, UnitedHealthcare, has moved adeptly with the times, enabling the company to grow into the...Read More

Shake Shack Creates Brand Loyalty with a Unique Approach

  • September 29 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Shake Shack grew out of an art exhibit that was created to help rejuvenate New York City’s Madison Square Park. It started as a unique hot dog cart selling high-quality traditional fare such as hot dogs, fries, and freshly-squeezed lemonade...Read More

Customer Relationship Management Sets the Cincinnati Northern Kentucky International Airport Apart from Regional Competitors

  • September 28 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Even with the merger of several major airlines in the past decade, competition in the industry remains fierce, thanks in large part to the introduction of low-cost and ultra-low-cost carriers like Allegiant, Frontier, and Spirit Airlines. However,...Read More

Why Retention and Alignment are Key Customer Loyalty Concepts for Columbia Business School

  • September 27 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Most businesses know the score. Even most first year business students are aware of the concept. In fact, because of its mention on hit prime time television shows such as NBC’s The Office, even mass audiences might be familiar with the...Read More

Customer Relationship Management Creates Beautiful Results for Ulta

  • September 26 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Ulta Beauty, better known simply as Ulta to legions of what the company calls “beauty enthusiasts,” its most loyal customers, continues to grow at a rapid pace. Adding about 100 store locations a year, the Chicago-based retailer...Read More

A Century of Experience Guides Customer Engagement at Hilton

  • September 25 2016
  • Resource: In-Depth Exclusive
  • P.F Wilson, Loyalty360

“Consumer preferences always evolve and change,” Mark Weinstein, Senior Vice President and Global Head of Loyalty and Partnerships for Hilton, tells Loyalty360. “They have for our existence and they will long past our lifetime...Read More

Marriott International Embraces Innovation to Drive Uniquely Engaging Customer Experiences

  • September 23 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Acquiring and retaining brand loyalty now requires a bigger commitment by marketers to relate to customers in relevant and meaningful ways. Simply offering points for basic rewards does not have the cache or the allure it once held. Instead...Read More

How Wheaton and Bekins Drive Successful B2B and B2C Customer Engagement

  • September 22 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Together, Wheaton World Wide Moving and Bekins Van Lines comprise the fourth largest van line group in the country. And throughout their combined histories that stretch back approximately 71 years and 125 years respectively, both Wheaton and...Read More

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