ThankYou Rewards is A Pillar of Citi’s Customer Loyalty Strategy

  • April 28 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Customer loyalty means more than simply offering a few points in exchange for spending a few dollars. Customer loyalty runs much deeper. It’s about establishing meaningful relationships with customers. It’s about enriching those...Read More

Auntie Anne’s “Threefold Philosophy” Creates Enduring Customer Engagement

  • April 27 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

For almost 30 years, Auntie Anne’s has been the nation’s leading purveyor of pretzels, dips and various snacks. The brand continues to bare the namesake of its founder, Anne Beiler, who first starting selling her goods at a local...Read More

Caribou Coffee Brews a Customer Experience Infused with Surprise and Delight

  • April 26 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

People take their coffee seriously. For many, the first cup of hot coffee is more than just an eye-opening experience. It is part of a daily ritually that can refresh, relieve and relax the body. As an aromatic experience, coffee can activate the...Read More

Innovative Customer Engagement Keeps Columbus Dispatch Loyalty Strong

  • April 25 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The Columbus Dispatch is not one to shy away from innovation. As the most trusted source of news and information in Central Ohio, this is a brand that has established generations of customer loyalty. But it also understands the need to evolve...Read More

RedPoint Global Tackles Omni-channel Communication with Advanced CRM Programs

  • April 24 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

In today’s metric-driven marketing landscape, a company is nothing without its data. Just as important as gathering this data, however, is partnering with the right data management provider to compile this mountain of information in a way...Read More

A Community-Centric and Technologically Savvy Customer Experience Defines Lincoln Savings Bank

  • April 24 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

For many forward-looking marketers, effective customer engagement means creating a customer-centric culture that puts the brand at the heart of local communities. Too often today, consumers are beginning to feel disassociated and disconnected from...Read More

Dunkin’ Donuts Adapts to Modern Customer Experiences

  • April 22 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Dunkin' Donuts uses big data and advanced customer engagement techniques to bring a 1:1 experience to millions of loyal followers every single day. In this respect, Dunkin Donuts is helping to set a new customer experience standard by...Read More

Choice Hotels Looks to Grow Burgeoning Loyalty Program Even Bigger

  • April 21 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

In Choice Privileges, Choice Hotels has a staggeringly successful loyalty program that eclipsed the 25 million-member mark this year.   In an intriguing interview with Loyalty360, Robert McDowell, SVP, Marketing and Distribution for Choice...Read More

FedEx Keeps Technology Top of Mind to Drive Brand Loyalty

  • April 20 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

FedEx Services wants to keep technology top of mind to create a compelling customer experience that drives brand loyalty.   FedEx, which earned Bronze honors in the Customer-centric Culture category at the Loyalty360 CX Awards at the 2015...Read More

Compelling Experiences Lead to Brand Loyalty at Marcus Theatres

  • April 19 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

The movie theater industry is one that is built on customer experience. Especially considering today’s landscape, in which movie lovers can just as easily turn on Netflix or Hulu, the role of a movie theater is to provide a customer...Read More

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