AARP’s Journey to Customer Experience Excellence

  • October 14 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

AARP officials pride themselves on their ability to present a cohesive customer engagement lifecycle that revolves around a social mission of customer experience excellence. Michelle Musgrove, Vice President, Experience Strategy & Governance...Read More

Successful Investing a Matter of Principle for Azzad Asset Management

  • October 13 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

“We have an across the board strategy. We are primarily faith-based and we do the standard socially responsible investing screens which means no alcohol, tobacco, gambling, pornography, firearms, defense, and so on,” says Josh...Read More

Customer Relationship Management Spans Cultures for Miami Marlins

  • October 12 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

“Our club is just about to be 25 years old,” says Cristina Blanco, coordinator of fan loyalty for baseball’s Miami Marlins. “Our first fan base to grow up with the team for its entire existence is just graduating college...Read More

Crayola Customer Relationship Management Sparks Creativity for Brand and Consumer

  • October 11 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Crayola is widely-recognized as a maker of crayons, as well as other art and school supplies. In business since 1885, it continues to move forward in the 21st century. In addition to its core manufacturing business, the company now operates a...Read More

Brand Loyalty Becoming Automatic for GM

  • October 10 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

General Motors is moving in the right direction. After emerging from bankruptcy in 2009, the venerable car manufacturing giant, which was originally founded in 1908, has become one of the most technologically advanced carmakers in the world...Read More

OneMain Financial Sees Customer Loyalty, Customer Satisfaction Rise After Focus on Value

  • October 09 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Improving customer satisfaction rates, along with increased customer engagement and brand loyalty, are key goals for any loyalty marketer. At OneMain Financial (formerly Springleaf), those lofty aspirations have become reality.Loyalty360 caught...Read More

Direct Marketing and E-Commerce in Central and Eastern Europe with Studio Moderna

  • October 08 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The former nation of Yugoslavia dissolved in 1992, a year after the Iron Curtain fell. Though not technically behind the curtain, Yugoslavia was friendly with its Eastern European neighbors including the then Soviet Union. The collapse of the Iron...Read More

The Benefits of Customer Loyalty to Cargill

  • October 06 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Founded over a century and a half ago, Cargill is headquartered in the Minneapolis suburb of Wayzata. Most of the company’s operations are tied to agriculture and food production, from the purchasing and distribution of grain to the raising...Read More

Customer Interactions Continue to be High Priority at Wolters Kluwer’s CT Lien Solutions

  • October 05 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Wolters Kluwer, in many ways, prides itself on versatility. The information services and solutions company serves professionals in the health, tax and accounting, risk and compliance, and finance and legal industries. It must, therefore, provide...Read More

Marketing Analytics and Data Steer Allstate Rewards

  • October 04 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Keeping a loyalty program relevant to members has never been more challenging. Allstate, as part of its Allstate Rewards program, pays close attention to its members to help drive engagement. Unlike typical spend-and-get programs, Allstate Rewards...Read More

Displaying results 1111-1120 (of 1351)
 |<  <  108 - 109 - 110 - 111 - 112 - 113 - 114 - 115 - 116 - 117  >  >|