At P.F. Chang’s, Interactive and Digital Customer Engagement Nourishes the Culinary Cravings of Loyal Fans

  • March 18 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

The buzzwords currently swirling around the customer loyalty space have, of late, centered on personalization, omni-channel customer engagement, and seamless real-time customer experiences that surprise, delight and reward. The new explosion of...Read More

Charles Schwab Understands How Challenger Brands Build Brand Loyalty

  • March 17 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Julian Aldridge, VP, Brand Evangelism and Activation, Charles Schwab & Co., joined the company in 2012 to drive the Challenger Brand Identity project and help the company rediscover and activate its rich Challenger heritage for a new...Read More

Richard’s Foodporium Brings a Nostalgic Sense of Community to Customer Engagement

  • March 16 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The importance of creating close communities is an idea that is starting to reverberate across the customer engagement and loyalty-marketing stratosphere. It speaks to the growing need to get to know customers as individuals, and to engage them on...Read More

Increased Engagement Leads to Brand Loyalty for Celebrity Cruises

  • March 15 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Celebrity Cruises has been giving customers unforgettable experiences since the company was founded in 1988. In an industry built on customer experience, Celebrity stands out with its stellar loyalty program, top-notch data analytics, and passion...Read More

MAPCO Looking to Disrupt C-Store Industry Through Unique Customer Experiences

  • March 14 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The C-store industry is in the midst of change. Convenience stores nationwide are jockeying for brand position, and each chain is looking for every opportunity to differentiate itself from the pack. For MAPCO, a Southeast-based chain of over 350...Read More

How BJ’s Wholesale Club Builds Member Retention and Employee Engagement

  • March 13 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

BJ’s Wholesale Club supports a customer experience that offers tremendous savings and a marvelous selection of products. However, that is not the only reason members are lining up to bestow one of the East Coast’s most popular...Read More

Samsung Drives Active Customer Engagement Through Creative Digital Initiatives

  • March 12 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Brands are firmly in the grip of a new digital age of technological complexity and social connectivity. In some ways this is presenting many new customer engagement opportunities. In other ways, however, it is presenting just as many challenges...Read More

Pep Boys Sees Mobile-first Strategy Positively Impact Customer Engagement

  • March 11 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

For Rachel Silva, Assistant Vice President of Marketing for Pep Boys, effective customer engagement has always been at the heart of the company’s daily mission. What’s more, mobile has been at the front of that customer strategy. One...Read More

Customer Loyalty Goal at Dunkin’ Donuts: 1-to-1 Marketing Across All Touch Points

  • March 10 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Customer loyalty has been a massive focus at Dunkin’ Brands, especially since the launch of the DD Perks Rewards program in January 2014. Sherrill Kaplan, Senior Director, Digital Marketing & Innovation at Dunkin’ Brands, shared...Read More

Tony Roma’s Builds Customer and Community Relationships to Drive Brand Loyalty

  • March 09 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Tony Roma’s does not operate a formal loyalty program, but that does not mean it considers customer loyalty to be any less vital. Considerations of customer loyalty are constantly top-of-mind as the popular restaurant seeks to refresh its...Read More

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