Higher Education and Higher Levels of Customer Loyalty Spell Success for Penn State

  • December 01 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Universities have been around for over a thousand years. In the twenty-first century, they face never-imagined challenges in terms of keeping students engaged while educating in the most efficient ways possible.   Loyalty360 spoke to Rose...Read More

Safelite AutoGlass is Driving Brand Loyalty with Technological Advancements and Omnichannel Engagement

  • November 30 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Safelite AutoGlass isn’t resting on its laurels of being the largest vehicle glass repair and replacement company in the country. The $1.5 billion company based in Columbus, Ohio is committed to staying ahead of customer needs, and in today...Read More

Learning About Brand Loyalty from Barnes & Noble College

  • November 29 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Many students heading off to college this fall may find themselves shopping for their course materials in a Barnes & Noble College bookstore. The company is the official campus bookstore at 770 campuses across the country, with more to come...Read More

Brand Loyalty Gets Personal with IRI

  • November 28 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“We’re seeing personalization in marketing communications accelerating at a very rapid pace in the FMCG industry, and it’s all being driven by technology,” says Robert I. Tomei, IRI’s president, consumer and shopper...Read More

GraceKennedy Has a Coalition of Brand Loyalty

  • November 27 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

GraceKennedy, the Jamaican-based conglomerate, faced a conundrum when it first looked into loyalty marketing. Should each vertical have its own program, or should it be a coalition of the company’s brands? It went with the latter.  ...Read More

With AT&T, Customer Loyalty is Personal

  • November 26 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

AT&T has been around since the dawn of telecommunication. Founded as a subsidiary of Alexander Graham Bell’s own Bell Telephone Company in 1885, American Telephone & Telegraph, now better known by its initials, stands today as one of...Read More

Staying at the Forefront of Brand Loyalty with Hilton Worldwide

  • November 25 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Hilton Worldwide and its Hilton HHonors loyalty program were facing a big opportunity. Its most active members, those that were accruing Points the fastest, were getting emails with account information that was often a week or more behind. Knowing...Read More

Startup ASAP Delivers Just About Everything Including Customer Experience

  • November 24 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Based in Sydney, Australia, ASAP is an app that gets you anything you want delivered from literally any store within minutes via a proprietary network of personal shoppers explains the company’s 22-year-old CEO and Co-Founder,...Read More

Cargill Quietly Takes Loyalty Across Verticals

  • November 23 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Cargill is the largest privately held corporation in the U.S., yet few people recognize it beyond, perhaps, the name.  “Compared with consumer goods companies, we have relatively low brand recognition,” concurs Lori Laflin, global...Read More

Comprehensive Marketing Analytics Builds Trust and Loyalty Says Cision and PR Newswire SVP of Marketing

  • November 22 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

PR Newswire, one of America’s oldest and widely resourced news agencies, was recently acquired by Cision. That move has allowed both to expand their capabilities in several key areas, allowing clients better access to a wider range of...Read More

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