In an Age of Digital Publishing, Harlequin Bridges the Customer Loyalty Gap

  • October 23 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Like most industries, the publishing world is evolving. By all accounts, consumers are certainly still interested in reading, but many of the ways they choose to engage with their favorite authors, stories, and ongoing narratives have changed. The...Read More

Carlson Wagonlit Travel Takes New Approach to Loyalty Program Leverage

  • October 22 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

Carlson Wagonlit Travel (CWT) is all about streamlining the travel process, and its new Loyalty Booster by CWT goes a step further in incentivizing business travelers to adhere to company travel policy. “In the past, if you didn’t like...Read More

JetBlue Focuses on Customer Experience Throughout the Airport

  • October 21 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

No matter how sophisticated your customer relationship management skills are, life is going to get in the way, particularly if you’re in the air travel industry. The air travel experience has many moving parts, and while the flight is the...Read More

Customer Relationship Management Shows Real-Time Benefits for Hilton HHonors Members

  • October 20 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Some people in show business are known as a performer’s performer. As Paul Shaffer once explained to David Letterman on the latter’s old talk show, these are people that other performers go and see when they have a night off. Similarly...Read More

Customer Relationship Management and Healthy Outcomes with Aetna

  • October 19 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

In many instances, consumers don’t choose their health insurance provider, nor does their health insurance provider choose them. When coverage is partially paid for and coordinated by employers, it’s an arranged marriage.  ...Read More

Brand Loyalty Relies on Trust Says Cision’s Ken Wincko

  • October 18 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Though it’s become a reliable and much-used resource on the Internet, PR Newswire, now a Cision company, traces its roots all the way back to 1954. Essentially a distributor of press releases and public relations materials, it has been used...Read More

Chicago Cubs Compile Customer Profiles for Increased Personalization, Brand Loyalty

  • October 17 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Being customer-friendly has always been a way of life at Wrigley Field, home of the Chicago Cubs. Transforming volumes of customer/fan data into actionable, personalized, and relevant content can be a challenge, but one that officials for the Cubs...Read More

Brand Loyalty Gaining Altitude for Spirit Airlines

  • October 16 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

It grew out of a Michigan-based trucking company called Clipper that was founded in 1964. In 1980, the company formed an airline called Charter One, changing its name to Spirit Airlines in 1992. Up until 2006, it essentially competed with legacy...Read More

Customer Experience Building Strong Brand Loyalty for Iron Tribe

  • October 15 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“At Iron Tribe, we truly are beginners and intermediates,” insists Corbitt Chandler, VP of marketing for the Birmingham, Alabama-based fitness center chain. It’s that welcoming and accepting attitude that has kept Iron Tribe...Read More

AARP’s Journey to Customer Experience Excellence

  • October 14 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

AARP officials pride themselves on their ability to present a cohesive customer engagement lifecycle that revolves around a social mission of customer experience excellence. Michelle Musgrove, Vice President, Experience Strategy & Governance...Read More

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