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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
One of the most recognized yogurt brands in the U.S., Chobani was founded in 2005 when Hamdi Ulukaya resurrected a food processing plant in New Berlin, New York that was scheduled to be closed by Kraft Foods. With a new yogurt master and several...Read More
“I’m not necessarily interested, believe it or not, in getting more and more money out of the consumer each time they visit,” says Craig Dunaway, President of Penn Station East Coast Subs about the chain’s new loyalty app. ...Read More
It’s always interesting for brands to hear what other brands are doing or thinking about the state of marketing, customer loyalty, customer engagement, technologies being used to reach certain goals, and the attendant challenges.
Emotional connections are the ultimate goals for any successful brand that seeks long-term customer loyalty.
Having a corporate culture steeped in storied history and tradition, along with an unwavering pledge toward customers and employees...Read More
JASPER Engines and Transmissions are installed every day in vehicles across the United States. From humble beginnings in Southern Indiana, the company has grown into one of the leaders in the field of remanufactured engines and transmissions. Many...Read More
For the Tampa Bay Lightning of the National Hockey League, loyalty is predominately gauged by the number of season ticket holders the team has. Specifically, instead of a traditional program, they measure loyalty via their season ticket member...Read More
Radio 1 has historically been the BBC’s flagship radio station in the U.K. While BBC World Service calls itself “the world’s radio station,” Radio 1 has traditionally been the domestic favorite. At least until recently...Read More
Global Hotel Alliance (GHA) is not only the world’s largest alliance of independent hotel brands. It is also one of the most unique brands in the hospitality industry. By bringing together various distinct and independently operated hotel...Read More
In the world of marketing, why are some things contagious and some things not? Marketers wrestle with this question constantly, with most laboring under a greatly mistaken notion according to Professor Jonah Berger of the Wharton School of the...Read More
Kitewheel is a Boston-based firm that provides unique capabilities to its marketing agency partners. With its exclusive cloud-based customer journey hub, agencies can help clients get a handle on various customer touch points, bringing consistency...Read More