At EMC, Brand Loyalty is a Result of Allowing Customers to Drive the Company

  • February 14 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

EMC is a multinational corporation that provides customers with cloud computing, data storage, and technology solutions. For more than 30 years, the company has worked with customers in every industry, from startups to the Fortune Global 500...Read More

Valentine’s Day Promotions Present Opportunities for Enhanced Customer Experience at Dunkin’ Donuts

  • February 12 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart

Dunkin’ Donuts is getting in the Valentine’s Day spirit, putting a multi-faceted campaign together leading up to the big day this weekend. Already offering a top loyalty program in its DD Perks Rewards program, the brand is looking to...Read More

Overstock.com Remains at the Cutting Edge of Customer Experience

  • February 11 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Overstock.com is one of the original pioneers of ecommerce. Since 1999, the site has been selling merchandise from the excess inventory of retailers around the world. Sixteen years later, the company continues to be a leader in an online shopping...Read More

Q&A: Hilton Uses Technology to Drive Memorable Customer Experience

  • February 10 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Technology and a memorable customer experience have worked in tandem at Hilton Worldwide for many years at Hilton’s properties around the world. Dana Shefsky, Director of Digital Product Innovation at Hilton Worldwide, participated in a...Read More

Q&A: Customer Loyalty and Dunkin’ Donuts’ DD Perks Loyalty Program

  • February 09 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The Dunkin’ Donuts DD Perks Rewards customer loyalty program was born as a result of extensive research with customers, franchisees, and crew members. Customer loyalty is an absolute focus for Dunkin’ Brands.The DD Perks Rewards...Read More

Tony Roma’s Restaurants Q&A: Serving Local Communities to Create Customer Loyalty

  • February 08 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Tony Roma’s is a cornerstone of the family-friendly causal dining industry. For over four decades, it has served up a host of delectable dishes and drinks inducing its signature steaks and ribs. What started as a single Florida establishment...Read More

Chili’s is Changing the Casual Dining Industry with Digital Customer Engagement

  • February 07 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The casual dining experience has undergone major changes recently. Perhaps the biggest catalyst for this change has been the addition of tabletop tablets. Among the features made possible by these 7-inch touch screens is the ability for guests to...Read More

Samsung Q&A: Customer Experiences that Connect Active Communities

  • February 06 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

In the midst of this new digital age, many brands are struggling to create customer experiences that are meaningful and relevant. The problem stems from a multitude of factors. But nevertheless, this is a marketing landscape that Samsung has been...Read More

Schwab’s Challenger Brand Identity Project Triggers Customer Engagement

  • February 05 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Being a challenger brand is built upon holding firm and steady to a belief that something is wrong in the market place, and being prepared to disrupt the status quo to effect change. That is the premise of the Challenger Brand Identity project at...Read More

Technological Innovations Underline Chili’s Movement Toward Digital Customer Engagement

  • February 04 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Chili’s was founded in 1975 and has grown into a chain including more than 1,550 locations in 30 countries. To personalize the customer experience, Chili’s officials have searched for innovations that will streamline a guest’s...Read More

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