Respect and Responsibility: Two Pillars that Define Customer Engagement for TD Bank

  • October 31 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

By putting the customer first, TD Bank is on a mission to prioritize the human element within the financial industry. This includes offering a customer experience that strives to earn trust, demonstrate respect and build relationships with each...Read More

Pegasystems in Touch with Challenges Facing Today's Marketers

  • October 29 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Pegasystems is a software firm that specializes in the development of strategic application for sales, marketing, service, and operations. The company’s Pega lists as customers include many of the world’s...Read More

Customer Relationship Management Nothing New for Thomson Reuters

  • October 28 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“Coming from high tech to tax and accounting I thought there may be no customer who is more conservative than tax and accounting people,” says Tobias Lee who started at Thomson Reuters 4 years ago as chief marketing officer of the tax...Read More

Customer Relationship Management for Better Outcomes for Grane Rx LTC Pharmacy Services

  • October 26 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Long-term care (LTC) is a growing sector of the health care industry. Helping support the providers of this type care are many companies in related industries including pharmaceuticals. One such company is Pittsburgh-based Grane Rx. For almost two...Read More

Marketing Analytics Keeps ATP at the Top of Its Game

  • October 25 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The ATP World Tour is the top circuit for men’s professional tennis. It sponsors tournaments in over 60 countries and owns and operates the tour finale, the Barclays ATP World Tour Finals. It also has partnerships with the four major Grand...Read More

Customer Engagement for Every Type of Passenger Propels the Cincinnati Northern Kentucky International Airport Upward

  • October 24 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

It used to be that air travel was largely the province of the affluent or business people. Today, thanks to low-cost carriers competing with established legacy airlines, traveling by plane is affordable for a much greater number of people.  ...Read More

In an Age of Digital Publishing, Harlequin Bridges the Customer Loyalty Gap

  • October 23 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Like most industries, the publishing world is evolving. By all accounts, consumers are certainly still interested in reading, but many of the ways they choose to engage with their favorite authors, stories, and ongoing narratives have changed. The...Read More

Carlson Wagonlit Travel Takes New Approach to Loyalty Program Leverage

  • October 22 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

Carlson Wagonlit Travel (CWT) is all about streamlining the travel process, and its new Loyalty Booster by CWT goes a step further in incentivizing business travelers to adhere to company travel policy. “In the past, if you didn’t like...Read More

JetBlue Focuses on Customer Experience Throughout the Airport

  • October 21 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

No matter how sophisticated your customer relationship management skills are, life is going to get in the way, particularly if you’re in the air travel industry. The air travel experience has many moving parts, and while the flight is the...Read More

Customer Relationship Management Shows Real-Time Benefits for Hilton HHonors Members

  • October 20 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Some people in show business are known as a performer’s performer. As Paul Shaffer once explained to David Letterman on the latter’s old talk show, these are people that other performers go and see when they have a night off. Similarly...Read More

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