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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Red Lion Hotels Corporation (RLHC) likes to take the path less traveled so it can differentiate itself in a crowded loyalty marketing landscape. In 2014, it launched its Hello Rewards loyalty program because its previous program−R&R Club...Read More
Amtrak is the partially government-funded, for-profit national passenger rail service. Though it has no direct rival, it does face stiff competition from airlines, automobiles, and buses. Earlier this year, Amtrak made improvements to its loyalty...Read More
Loyalty marketers often talk about the power and allure of a great customer experience. Some brands offer more compelling, memorable customer experiences than others. With the meteoric rise of social media and its global effect on brand image, a...Read More
Customer experience is widely viewed as the great differentiator in the world of loyalty marketing. For MGM Resorts International, the customer experience, or in its case, the guest experience, is second to none.
That commitment is woven into the...Read More
Credit Unions were among the first challenger brands, providing a business model that differed from traditional banks. Often Member-owned, brand loyalty is baked right in. However, such institutions face challenges especially in keeping up with...Read More
On April 25, 2015 a devastating earthquake shook Nepal to its core. It measured a 7.8 magnitude on the Richter scale and nearly left the country in ruins. It was the worst natural disaster to strike Nepal in decades, and as the world turned its...Read More
The Vanguard Group, one of the world’s largest investment management firms, has over 20 million clients, most of which will never interact with the company in person.
“At Vanguard we are managing your money,” explains...Read More
Working toward a true customer experience (CX) mindset means putting customers at the heart of everything a brand does. And for the most devout CX disciples, this even means going as far as disrupting the very core of the business. Often, this...Read More
Beachbody is probably best known by its two flagship products P90X, developed by Tony Horton, and Insanity developed by Shaun T.
“We call that our direct response or direct marketing business line,” says Phil Irvine, Senior...Read More
Dell Inc. was founded 32 years ago, and in that time it has always valued and explored customer loyalty. But more recently it took an even more focused look at customer loyalty via its four-year-old Dell Advantage program.
To learn more...Read More