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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Despite the vast openness of its seemingly endless reach, the sky can still feel pretty crowded for brands operating within the hypercompetitive airline industry.
As a business that has traditionally faced small profit margins and high...Read More
Ashley Ceraolo, Vice President of Marketing, Digital and Social Media at California Pizza Kitchen, is very proud of the company’s successful Pizza Dough Rewards loyalty program. It has become the company’s foundational element at the...Read More
“You’re in Good Hands with Allstate.” Created in 1950, that slogan is still representative of Allstate’s mission to provide customers with peace of mind in their times of need. The Allstate Corporation is the largest...Read More
Harlequin is a Toronto-based company that publishes women’s fiction. Founded in Winnipeg in 1949, Harlequin was owned by Torstar Corporation, a broadly based media company and one of the largest newspaper publishers in Canada from 1981 until...Read More
For decades, Lowes Foods has faced a tremendously competitive grocery industry. But by maintaining strong ties to the local community, and by offering a one of a kind customer experience, it has managed to excel in this space. Based in North...Read More
BP is one of the world’s leading providers of oil and gas for a good reason. The brand continually strives to offer an exceptional customer experience that is imbued with a high degree of consistency, simplicity and value. If customer...Read More
For some customers, loyalty programs are nothing more than an additional source of confusion and misinformation. Some points can be redeemed for certain rewards, while some points can only be used for others, and the entire system is subject to...Read More
Rite Aid, in addition to being a leading national chain of drugstores, finds itself in a unique position in customer loyalty marketing. Along with brands like Macy’s, AT&T, and Nationwide Insurance, Rite Aid is part of Plenti, the nation...Read More
With 14 million active members, the Regal Cinemas Crown Club loyalty program is the largest in the industry. Driving customer loyalty is difficult among movie theaters, due to the similar service offered by all brands. In order to set itself apart...Read More
OneMain Financial, previously known as Springleaf Financial, is a company whose primary business is consumer lending. With almost 2,000 branches throughout the United States, OneMain Financial prides itself on a very personalized...Read More