From Roadways to Towns, BP’s Name Remains Recognizable

  • August 31 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

Route 66 may be the single most iconic piece of roadway in the United States. Starting in Chicago, the mostly two-lane roadway comes to a screeching halt at the edge of the Pacific Ocean in Santa Monica, Calif., some 2,200 miles away. It weaves...Read More

KSE Captures the Essential Moments for Fans

  • August 30 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

Kroenke Sports & Entertainment (KSE) is one of the world's leading ownership, entertainment and management groups. KSE owns and operates the Pepsi Center, the Paramount Theatre, Dick's Sporting Goods Park, the Colorado Avalanche (NHL),...Read More

Where Value Meets CX with Oracle

  • August 29 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

Connectivity is no longer a luxury for customers; it is the norm, the overall expectation of all. Personalization, seamless interaction, and immediate activity are all key touchpoints for brands looking to pique the interest of consumers and...Read More

20th Century Fox Film Seeks Brand Partners to Shine Spotlight on Customer Loyalty

  • August 28 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

If 20th Century Fox Film achieves as much success with its Fox Movie Rewards program as it did at the 90th Academy Awards on March 4—where it walked off with four awards (Best Picture, Best Director, Best Original Score, and Best Production...Read More

As the Creator of Grocery Home Delivery, Peapod Was Way Ahead of Its Time

  • August 27 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

In the rapidly growing world of online grocery shopping, Peapod has always been both a disruptor and innovator. It was the first in the industry, opening in 1989, and pioneered many of the expected online shopping tools along the way, such being...Read More

Topps: Staying Relevant in a Changing Industry

  • August 24 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

In the autumn of 1951, Sy Berger, a 28-year-old veteran of World War II, designed the 1952 Topps baseball card set with Woody Gelman on the kitchen table of his apartment on Alabama Avenue in Brooklyn.   Berger started what...Read More

Broad-based Behavioral Change Launches Rocketrip’s Customer Loyalty Value Proposition

  • August 23 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

Sometimes, the relationship between employers and employees can be as confusing and conflicting as couples on a reality TV dating show. As much as they want to become one and build loyalty, they just have different agendas and different ideas. The...Read More

Simplifying Mail-Order Meat with Porter Road

  • August 22 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

Porter Road is a butcher shop and mail-order meat delivery provider based out of Nashville, Tennessee. The company works with select local farms, processes all meat in their own facility in Kentucky, and hand-cuts every piece at their Nashville...Read More

Potbelly Delivers on “Fast, Fresh, and Friendly”

  • August 21 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

Potbelly Sandwiches was found in 1977. Today, the brand has nearly 500 stores spread out globally. They are known for their in store experiences, such as antique “potbelly,” stoves at each location, and live music at almost every...Read More

The Kodak Alaris Strategy

  • August 20 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

Ramesh Ramakrishnan, Head of IT in the Middle East for Zurich International Life, ponders the question. How much time, he was asked, does digitizing and scanning documents save an insurance company during an application process. Eighty percent of...Read More

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