Bringing Personalization to Sleep Health: A Q&A with Sleep Number on Integrating Technology and Leveraging Customer Data

  • September 21 2023
  • Resource: In-Depth Exclusive

From humble beginnings as a mall kiosk in Minneapolis, MN to one of the most recognizable mattress producers in the U.S.,  Sleep Number built its brand on adjustable mattresses and personalized sleep solutions. After 35+ years of helping...Read More

Fueling a Rewarding Experience: A Q&A with Parkland on Building a Customer Loyalty Program and Delivering Early Rewards (Interview Part Two)

  • September 20 2023
  • Resource: In-Depth Exclusive

In this follow-up discussion, Mark Johnson, CEO of Loyalty360, continues his conversation with Michael McDowell, Vice President of Loyalty Programs and Partnerships at Parkland, about how the brand’s customers are evolving, how Journie&trade...Read More

Fueling a Rewarding Experience: A Q&A with Parkland on Building a Customer Loyalty Program and Delivering Early Rewards (Interview Part One)

  • September 19 2023
  • Resource: In-Depth Exclusive

Established in the 1970s in rural Alberta, Canada, Parkland has become a leading convenience and fuel marketer across the country. Expansion throughout Canada and into the United States and the Caribbean has been driven mostly through acquisitions...Read More

National Woman Road Warrior Day: Hilton Strengthens Customer Loyalty by Celebrating Women Who Travel for Business

  • September 18 2023
  • Resource: In-Depth Exclusive

Visionary Conrad Hilton entered the hospitality industry in 1919 by purchasing a hotel in Cisco, TX, triggering a chain reaction of innovation and achievements that would ultimately lead to worldwide success for today’s Hilton.  ...Read More

Technology Makes It Easier: A Q&A with Wings and Rings on Loyalty Programs and Improved Customer Engagement

  • September 14 2023
  • Resource: In-Depth Exclusive

Known originally as Buffalo Wings and Rings, the Wings and Rings first opened its doors in 1984 in Cincinnati, OH, with four locations. Entrepreneurs Nader Masadeh, Phillip Schram, and Haytham David bought the properties in 2005 with an eye to...Read More

A Game-Winning Approach: A Q&A with Aristocrat on Building B2B Customer Loyalty

  • September 13 2023
  • Resource: In-Depth Exclusive

Aristocrat was founded in Sydney, Australia, in the 1950s as a gaming provider. Expansion followed in the next two decades, bringing the first five-reel slot machine to Europe and the U.S. By 1979, the all-electronic game, Wild West, arrived on...Read More

Exceeding Travelers’ Expectations: A Q&A with BWH Hotels on Leadership, Customer Loyalty, and Brand Partnerships

  • September 12 2023
  • Resource: In-Depth Exclusive

For over 75 years, BWH Hotels has inspired guests to travel through unique experiences and comfortable stays. The company’s success comes from its team’s caring spirit and a deep commitment to providing guests with excellent service...Read More

Parkland: Strategic Partnerships Create Increased Value for Loyalty Program Customers

  • September 11 2023
  • Resource: In-Depth Exclusive

Parkland, a leading convenience and fuel marketer in Canada, the United States, and the Caribbean, began humbly as a single gas station in Alberta, Canada in the 1970s. In the mid-2010s, the company’s headquarters relocated from Red Deer to...Read More

Changing to Provide Meaningful Value: A Q&A with Scene+ on Relaunching Its Loyalty Program, Personalization, and Building Partnerships

  • September 07 2023
  • Resource: In-Depth Exclusive

Scene+ was founded in 2007 by Cineplex and Scotiabank, one of Canada’s largest movie theater chains and one of Canada’s top five banks respectively. Cineplex had access to a large amount of customer data without an effective way to act...Read More

LendingClub®: Disruption and Innovation Shake Up Banking While Creating a Loyal Member Base

  • September 06 2023
  • Resource: In-Depth Exclusive

LendingClub® has been in business for nearly 15 years and is no stranger to challenging economic environments. It started in 2007 during the Great Recession when credit wasn’t available to many, but consumers still needed financial help....Read More

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