CONTENT GALLERY

Verizon’s Tommi Marsans says she uses artificial intelligence and machine learning to have better interactions and more human conversations with their customers. While this is a seemingly contradictory statement, the Marketing Technology...Read More

Jason Sprawka is the Global Director of Customer Experience at Ford Motor Company, the best-selling automotive brand in North America with 3,100 dealers just in the United States. Loyalty360 CEO Mark Johnson spoke with Sprawka about Ford Reward...Read More

To Jason Sprawka, Global Director of Customer Experience at Ford Motor Company, Ford is more than a job – it’s in the family. “I'm actually a fourth generation Ford employee,” says Sprawka. “Our company is 118...Read More

Lindsay McCann is the Director of Customer Loyalty and Marketing at New Seasons Market, a Portland-based grocer with 19 stores across the Pacific Northwest, with more stores opening soon. Loyalty360 CEO Mark Johnson spoke with McCann about New...Read More

Jennifer Kretchmar and Ed Poppe are the Chief of Merchandise and Digital and Vice President of CRM, Loyalty, and Performance Marketing, respectively, of Build-A-Bear, a retailer that sells personalized teddy bears at over 500 workshops...Read More

For New Seasons Market, it is all about doing the right thing, both for themselves and the communities they serve. The Portland-based grocer with 19 stores across the Pacific Northwest was the world’s first B Corp certified grocer, making...Read More

When it comes to personalization, is there anything more personal than choosing your own teddy bear? “Our brand is a manifestation of personalization,” says Jennifer Kretchmar, Chief of Merchandise and Digital for Build-A-Bear, which...Read More

Kendall Ware is the Chief Brand Officer for Cinnabon, the market leader among cinnamon bakeries with over 1,200 franchise locations worldwide, and Carvel, a leading provider of premium soft ice cream and hand dipped ice cream products, as well as...Read More

Jay Hubbs is the Vice President of Advertising, Marketing, Innovation and Analytics at Best Western Hotels and Resorts, a worldwide hotel chain with over 4,700 establishments. Loyalty360 CEO Mark Johnson spoke with Hubbs about Best Western&rsquo...Read More

If you’ve been inside a shopping mall, chances are you’ve seen a Cinnabon shop with customers hurrying to join the ever-growing lines. The baked goods brand, known for their delicious cinnamon rolls, opened their doors in 1985 and have...Read More