Creating a Community Centered Around Technology: A Q&A with Lenovo on Exceling as a Challenger Brand & Building Customer Loyalty

  • June 02 2023
  • Resource: In-Depth Exclusive

In nearly 40 years since its founding, Lenovo has grown into a global technology company with $70 billion in annual revenue. Ranked in the Fortune Global 500, the company builds technology solutions from pocket to cloud across consumers, small...Read More

Travelers: Leveraging Technology To Increase Customer Engagement and Making Roads Safer for Everyone

  • May 31 2023
  • Resource: In-Depth Exclusive

Travelers, a property casualty insurance company founded in April 1864 in Hartford, CT, has grown to employ 30,000 people while working in partnership with more than 13,500 independent insurance agents and brokers across the United States, Canada,...Read More

Adjusting Brand Identity: A Q&A with Overstock on Responding to Customer Purchase Data

  • May 26 2023
  • Resource: In-Depth Exclusive

Overstock launched in 1999 as a liquidator, selling surplus and overstock goods from every industry. After quickly gaining traction as a retailer, the brand added new, non-overstocked products to its catalog. Overstock has built a large network of...Read More

Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors

  • May 24 2023
  • Resource: In-Depth Exclusive

Since its beginning in 1939, United Dairy Farmers (UDF) as delivered food, fuel, and — most famously — ice cream to communities throughout the Ohio, Kentucky, Indiana tri-state. The brand has been family owned for 83 years, starting...Read More

Progressive: Living Up to the Founders’ Vision – and the Brand’s Name

  • May 22 2023
  • Resource: In-Depth Exclusive

Founded in Ohio by lawyers Joseph Lewis and Jack Green in 1937, Progressive Mutual Insurance Company was poised to change how insurance companies treated consumers through innovative service and offering convenience.   The company, now...Read More

Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty

  • May 19 2023
  • Resource: In-Depth Exclusive

Lenovo is one of the most recognizable brands in the PC manufacturing industry. Founded nearly 40 years ago, the global technology giant builds solutions serving individual consumers, as well as small businesses, the public sector (education), and...Read More

Leveraging a Small Footprint, IKEA Canada Empowers Frontline Co-Workers To Help Shape an Accessible Customer Loyalty Experience

  • May 17 2023
  • Resource: In-Depth Exclusive

With 14 full-sized stores stretching from the west coast to the east coast, IKEA Canada’s footprint is small considering the size of the country. Yet, this same footprint allows the brand to draw meaningful information from its frontline...Read More

Tapping into New Markets: A Q&A with Bilt Rewards on The Value of a Loyalty Program for Rent

  • May 08 2023
  • Resource: In-Depth Exclusive

Bilt Rewards is the first loyalty program that provides users with points for paying their rent. Bilt is a program that was four years in the making by Founder & CEO, Ankur Jain, and launched to the public in March 2022.  The program is...Read More

People, Passion, and Purpose: A Q&A with General Mills on Building Emotional Loyalty Through CSR Efforts

  • May 05 2023
  • Resource: In-Depth Exclusive

General Mills is a leading, global food manufacturer. For 150+ years, the brand has pioneered the food industry. Since its founding, the brand has built a footprint of 100+ brands in 100+ countries. Throughout this growth, General Mills focuses on...Read More

Simplifying the Travel Process: A Q&A with JetBlue on Building Customer Loyalty Through Exceptional Service

  • May 03 2023
  • Resource: In-Depth Exclusive

JetBlue is an innovator in the travel industry. As an airline, the brand has been about improving the customer experience with luxury amenities, as the first airline to offer individual screens and in-flight, broadband speed Wi-Fi. JetBlue built...Read More

Displaying results 101-110 (of 1341)
 |<  <  7 - 8 - 9 - 10 - 11 - 12 - 13 - 14 - 15 - 16  >  >| 
Membership and Pricing

Videos and podcasts

Membership and Pricing