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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Dave Hogan, EVP, Chief Analytics and Marketing for OneMain Financial, offered a compelling summary of what makes Springleaf such a special customer experience for its loyal patrons.
“I’d say the mission statement hasn’t changed,...Read More
The Canadian Red Cross generates a considerable amount of brand recognition. Unlike most brands, however, the Canadian Red Cross cannot give away products or services in return for loyalty. Rather, it supports a mission that resonates and connects...Read More
Church’s Chicken takes an approach to customer engagement that is beyond most, if not all, other brands in the QSR space. As one of the nation’s leading fried chicken brands, it understands how to leverage new technologies such as...Read More
QSR is among the most fluid industries in marketing. A successful quick serve restaurant needs the agility to adapt to ever-changing trends and customer desires. Jeff Baker, VP of Brand Experience, Arby’s Restaurant Group, Inc., sat down...Read More
In the gaming and entertainment world, there are few brands that command as much attention, respect and brand loyalty as Caesars Entertainment Corporation. With a number of properties under its parent company including Harrah’s, Caesars and...Read More
Children’s Hospitals and Clinics of Minnesota is currently one of the largest pediatric health systems in the country, and it exists on the cutting-edge of many medical and technological procedures that continually enhance the health of ...Read More
Altimeter Group’s Brian Solis is dedicated to creating change within brands and bringing customer experience into the spotlight. The first step, Solis told Loyalty360 in a recent discussion, is to define the CX problem and use that to guide...Read More
As a mutual company, customer experience is not just a buzzword for Guardian Life®, it’s a necessity. Guardian is a Fortune 250 financial services company that operates more than 70 agencies nationwide. For four consecutive years, the...Read More
As health and wellness become growing cultural concerns, Iron Tribe Fitness is stepping in to create tight fitness communities that can change people’s lives. Recognized as one of the fastest growing private companies in America today, Iron...Read More
Besides capturing the hearts of fans around the world, sports teams offer a unique perspective on the topics of customer experience and engagement. In an industry where fan devotion goes beyond a simple value proposition, teams are expected to...Read More