Strong Measurements Enhance the Power and Focus of Dunkin’ Donuts Loyalty Program

  • May 30 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

It is almost impossible to dispute the importance of customer loyalty, and the crucial roll that the most innovative loyalty programs have in attracting and retaining consumers. For decades, loyalty programs have been leveraged as a key strategy...Read More

Passion Fuels WomanHeart’s Community-centric Customer Engagement

  • May 29 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

While some brands might call it “customer-centric,” for WomanHeart this concept is better translated as “patient-centric.” Committed to serving the needs of women who are either diagnosed or at risk of heart disease...Read More

Allstate’s Customer Experience Changes the Way Drivers Interact with Insurance Providers

  • May 28 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Allstate has firmly established itself as one of the leading brands in the insurance industry. As the second largest personal lines insurer in the country, Allstate carefully attends to the needs of its customers with a wide range of products and...Read More

San Francisco 49ers Use Technology to Promote Fan Engagement

  • May 27 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

It can almost be said that NFL teams require no introduction; the league has permeated American life so completely that the annual Super Bowl broadcast routinely breaks television viewership records. In providing unique fan experiences, teams are...Read More

Caesars’ Total Rewards Loyalty Program Leads to Keen Customer Insights

  • May 26 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Caesars Entertainment launched its highly successful Total Rewards loyalty program in 1998, staking its claim as the first formal loyalty program in the gaming industry. The program has helped Caesars gain invaluable customer insights, which are...Read More

New York Jets Pursue True Customer Loyalty

  • May 25 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Sometimes, it isn’t always about the money. Sometimes, for a loyalty program, it isn’t always about points. Sometimes, a loyalty program can actually be about how loyal a customer or, in this case, a fan is to a particular team. And in...Read More

Kellogg Builds Brand Loyalty for Itself and Partnering Retailers

  • May 24 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Consumers can reap the benefits of two different loyalty programs, thanks to Kellogg’s.The Battle Creek, Michigan-based food giant launched an initiative last year that is doing away with the entering of codes printed on individual packages...Read More

Hilton HHonors Team Wants to Grow Its Loyalty Program Even Bigger

  • May 23 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

By any measure, the Hilton HHonors loyalty program is staggeringly successful. But, company leaders believe they can grow it even larger. Aaron Glick, VP of Hilton HHonors, participated in a revealing Q&A with Loyalty360 and discussed this...Read More

Panasonic Makes Use of Unique B2B Loyalty Program

  • May 22 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

As one of the largest companies in the world, Panasonic encompasses a wide array of products, services, and technologies. The HVAC department of the global giant is perhaps not the first thing that comes to mind when hearing the Panasonic name...Read More

Marcus Theatres Uses Customization to Drive Brand Loyalty in Challenging Industry

  • May 21 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

Marcus Theatres, a division of the Milwaukee-based Marcus Corporation, faces unique challenges as a leader in the cinema industry. With so many theaters offering a nearly identical service (showing the newest and most popular films), the chain is...Read More

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