Talking ‘Bout The Generations: Loyalty Marketing in Financial Services

  • November 09 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Loyalty programs are ubiquitous, but in some verticals, they don’t exist, either because they don’t make sense, or because consumer laws or regulations forbid them. However, loyalty is still important to these companies and much effort...Read More

The Right App and the Right Approach Serves up Loyal Customers for KFC Russia

  • November 08 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

There’s more to driving loyalty through mobile than launching an application. It must be the right application and it needs the support of the entire organization from the top, all the way down to the frontline associates.   KFC of...Read More

Customer Experience Across Brands a Key Component to GraceKennedy Loyalty Efforts

  • November 07 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

GraceKennedy is a Jamaican company that does business primarily in that island nation as well as the rest of the Caribbean region, with quite an impressive reach outside of its homeland too.  Operations extend to the U.K., the U.S. and Canada...Read More

The Long Arm of Brand Loyalty at Cargill

  • November 06 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“I try to get people here at Cargill who represent our brand, the stakeholders, to think and behave according to the platinum rule, not the golden rule,” says Paul Hillen, vice president of global marketing for Cargill. “The...Read More

Aggregation Means Less Aggravation for SeatGeek Customers

  • November 05 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

Ticket brokers have become more and more popular as a resource for dockets to sporting events, concerts, and other live events. Indeed, several of the major sports league now partner with select ticket brokers to help fans buy and sell seats...Read More

How to Get a Handle on Marketing Analytics to Drive Loyalty According to IRI

  • November 04 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The fast-moving consumer goods (FMCG) industry is swimming in data. Both manufacturers and retailers rely on multiple data sets to drive consumer engagement. Getting a handle on all of that data in order to create actionable insights often...Read More

Coalition Loyalty Program Plenti Drives Consumers to Exxon and Mobil Branded Service Stations

  • November 03 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

“Service stations have a long history of loyalty programs. Having experimented with a number of options, we are delighted to be part of the Plenti loyalty coalition program.  We have a national brand and Plenti allows our customers to...Read More

CVS Builds Close-Knit Relationships Through Its ExtraCare Loyalty Program

  • November 02 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

CVS launched its ExtraCare loyalty program 15 years ago, but officials are not about to rest on their laurels. The highly successful loyalty program has helped CVS build and strengthen customer relationships, forge deeper customer engagement, and...Read More

Engaging Across Platforms a Lesson in Engagement for Sodexo

  • November 01 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

“One of the advantages of being a global company with services in eighty different countries is when we’re looking at college students and the new generations coming in, we’re also pulling satisfaction and information data from...Read More

Respect and Responsibility: Two Pillars that Define Customer Engagement for TD Bank

  • October 31 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

By putting the customer first, TD Bank is on a mission to prioritize the human element within the financial industry. This includes offering a customer experience that strives to earn trust, demonstrate respect and build relationships with each...Read More

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