Breaking Out of Silos Improves Vision for 1-800-Contacts

  • November 16 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Founded in 1995, 1-800-Contacts sells, as the name implies, supplies consumers with contact lenses via phone, of course, as well as the Internet. Two decades on, the company is still very committed to delivering the sort of customer experience...Read More

FarmedHere Takes an Organic Approach to Brand Loyalty

  • November 15 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

“We took an old abandoned box factory and made it into an organic food producing machine which is pretty amazing,” says Megan Klein, president of FarmedHere, “so we are creating life where there was nothing before and giving...Read More

AAMCO’s Longstanding Track Record of Franchisee Brand Loyalty

  • November 14 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

When it comes to extended brand loyalty, AAMCO Transmissions knows a little something about commitment, devotion, and advocacy.   As franchisor of the world’s largest branded chain of transmission specialists and an industry...Read More

GM is Connected to Customer Loyalty

  • November 11 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“The good news for our brands is we continue to do very well with JD Power,” says Dave Mingle Director, global connected customer experience at General Motors.  “We think we’re making good progress. Our mass market...Read More

Hooters of Russia is On Target with Customer Loyalty

  • November 10 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Hooters of Russia joined the chain’s international side of the operation in 2014. It’s a partnership between former NBA star Andrei Kirilenko (Jazz, Timberwolves, Nets) and the Atlanta-based restaurant operator. There are plans to add...Read More

Talking ‘Bout The Generations: Loyalty Marketing in Financial Services

  • November 09 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Loyalty programs are ubiquitous, but in some verticals, they don’t exist, either because they don’t make sense, or because consumer laws or regulations forbid them. However, loyalty is still important to these companies and much effort...Read More

The Right App and the Right Approach Serves up Loyal Customers for KFC Russia

  • November 08 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

There’s more to driving loyalty through mobile than launching an application. It must be the right application and it needs the support of the entire organization from the top, all the way down to the frontline associates.   KFC of...Read More

Customer Experience Across Brands a Key Component to GraceKennedy Loyalty Efforts

  • November 07 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

GraceKennedy is a Jamaican company that does business primarily in that island nation as well as the rest of the Caribbean region, with quite an impressive reach outside of its homeland too.  Operations extend to the U.K., the U.S. and Canada...Read More

The Long Arm of Brand Loyalty at Cargill

  • November 06 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“I try to get people here at Cargill who represent our brand, the stakeholders, to think and behave according to the platinum rule, not the golden rule,” says Paul Hillen, vice president of global marketing for Cargill. “The...Read More

Aggregation Means Less Aggravation for SeatGeek Customers

  • November 05 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

Ticket brokers have become more and more popular as a resource for dockets to sporting events, concerts, and other live events. Indeed, several of the major sports league now partner with select ticket brokers to help fans buy and sell seats...Read More

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