GraceKennedy Has a Coalition of Brand Loyalty

  • November 27 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

GraceKennedy, the Jamaican-based conglomerate, faced a conundrum when it first looked into loyalty marketing. Should each vertical have its own program, or should it be a coalition of the company’s brands? It went with the latter.  ...Read More

With AT&T, Customer Loyalty is Personal

  • November 26 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

AT&T has been around since the dawn of telecommunication. Founded as a subsidiary of Alexander Graham Bell’s own Bell Telephone Company in 1885, American Telephone & Telegraph, now better known by its initials, stands today as one of...Read More

Staying at the Forefront of Brand Loyalty with Hilton Worldwide

  • November 25 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Hilton Worldwide and its Hilton HHonors loyalty program were facing a big opportunity. Its most active members, those that were accruing Points the fastest, were getting emails with account information that was often a week or more behind. Knowing...Read More

Startup ASAP Delivers Just About Everything Including Customer Experience

  • November 24 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Based in Sydney, Australia, ASAP is an app that gets you anything you want delivered from literally any store within minutes via a proprietary network of personal shoppers explains the company’s 22-year-old CEO and Co-Founder,...Read More

Cargill Quietly Takes Loyalty Across Verticals

  • November 23 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Cargill is the largest privately held corporation in the U.S., yet few people recognize it beyond, perhaps, the name.  “Compared with consumer goods companies, we have relatively low brand recognition,” concurs Lori Laflin, global...Read More

Comprehensive Marketing Analytics Builds Trust and Loyalty Says Cision and PR Newswire SVP of Marketing

  • November 22 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

PR Newswire, one of America’s oldest and widely resourced news agencies, was recently acquired by Cision. That move has allowed both to expand their capabilities in several key areas, allowing clients better access to a wider range of...Read More

Diagnosing Brand Loyalty in the Health Care Space with Aetna

  • November 21 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“Health care in itself is very emotional,” says Stephanie Cohen, senior director, consumer initiatives at Aetna. “If you have a loved one that’s ill, it's very emotional experience. You want to do anything you can to...Read More

Brand Loyalty is a Hit for the Miami Marlins

  • November 20 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

The Miami Marlins are one of Major League Baseball’s youngest teams and also one of the most forward-thinking. It’s Fish Family Loyalty Program, along with the Cleveland Indians’ Tribe Rewards, was one of the first initiatives of...Read More

How Social Engagement Keeps Holiday World and Splashin’ Safari a Top Family Destination

  • November 19 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Holiday World and Splashin’ Safari, located in Santa Claus, Indiana, may, at first glance, seem like quaint, family-friendly amusement park. Operated since its 1946 founding by the Koch family, the park stays at the forefront of Internet...Read More

Socially Responsible Investing Produces More Than Dividends for Azzad Clients

  • November 18 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Azzad Asset Management is socially responsible financial services firm based in Falls Church, Va. They offer competitive financial returns for clients and investors and seek to do so in a way that’s consistent with their values. Founded in...Read More

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