Marketing Analytics Helps Wyndham Hotel Group Reposition its Portfolio

  • July 25 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Wyndham Hotel Group recently undertook the effort of repositioning all 16 brands in its portfolio. A seemingly monumental task, the world’s largest hotel operator was able to leverage a powerful loyalty program, loads of data, and dedicated...Read More

A Holistic Approach to Customer Experience Can Help Efficiency says [24]7 CMO

  • July 24 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

It used to be that customer engagement was handled on the sales floor of a brick-and-mortar store, via telephone, or through good old-fashioned snail-mail. Today, consumers have multiple ways to connect and engage with brands. A part from the...Read More

Customer Loyalty Needs Consistent Attention

  • July 23 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“The biggest challenge that brands face today in creating measurable customer loyalty experiences is retaining value throughout the member’s lifecycle,” Evan Magliocca, Manager of Brand Marketing for Columbus-based Baesman...Read More

Marketing Analytics and Engaged Consumers Make Wingstop’s New Ordering Platform Fly

  • July 22 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Wingstop was already seeing great success with online ordering over the past several years, with more than 15 percent of the chain’s orders coming from digital platforms. However, the Dallas-based restaurant company wanted to grow this...Read More

Customer Relationship Management Scores Big for Chicago Bears

  • July 21 2016
  • Resource: In-Depth Exclusive
  • P.F Wilson, Loyalty360

The goal of any professional sports team is to win a championship, but Lee Twarling, Senior Director of Ticket Sales and Service for the Chicago Bears, has a slightly different objective, and it centers on customer engagement.   “In...Read More

Marketing Analytics not the only Key Measurement for Food Manufacturers like Chobani

  • July 19 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Automation and the technical systems businesses have in place are as important to the customer journey as marketing and R&D. Keeping those systems running smoothly for Chobani is automation engineer Nathan Piccola.   This fall he will...Read More

Direct Marketing Through Social Media Helps State of Georgia Raise Awareness

  • July 18 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

“Today, in government, you have tens of thousands of people who would love to do more with technology,” says Bill Price, IT Strategist, Enterprise Governance and Planning for the State of Georgia. “They would love to innovate...Read More

Customer Loyalty Linked Closely to Brand Identity for Penn Station

  • July 17 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Penn Station is a Cincinnati-based fast-casual dining chain that recently launched a new loyalty app. Though it’s a new effort from a technological standpoint, it’s designed to enhance the chain’s underlying marketing philosophy:...Read More

Wheaton World Wide Moving Revamps Approach Toward Collecting, Analyzing Customer Loyalty Information

  • July 16 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Wheaton World Wide Moving | Bekins Van Lines has always been adept at collecting customer experience data that leads, ultimately, to finding out more about the company’s loyal customers. But, company officials wanted to revamp their approach...Read More

Technology Enhances Already Successful Loyalty Program for Hilton

  • July 15 2016
  • Resource: In-Depth Exclusive
  • P.F Wilson, Loyalty360

Hilton HHonors is one of the oldest and largest reward programs across all industries. Long before the program was established in 1987, Hilton was striving to build loyalty through outstanding customer experience. Mark Weinstein, Senior Vice...Read More

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