Wyndham Differentiates with Loyalty Program Simplicity

  • December 24 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Cutting through all the noise currently pervading the customer loyalty industry today is not easy. By some estimates, it is not unreasonable for the average consumer to be involved in dozens of various loyalty programs. Increasing customer...Read More

The Future of CX in Travel & Entertainment, as Seen by Three Industry Leaders (Part 2 of 2)

  • December 22 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

In Part One of this feature, Narina Sippy, CMO of Stellar Loyalty, moderated a panel during a session titled “Passport to CX: Engaging Customers in Travel & Entertainment” at the Engagement & Experience Expo, presented by...Read More

Passport to CX: 3 Brands Discuss Engaging Customers in Travel & Entertainment (Part 1 of 2)

  • December 21 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Perhaps no industry is undergoing more change in customer loyalty than travel and entertainment. Thanks to increasingly accessible in-home experiences as well as the contrasting trend for millennials to value experience over tangible goods...Read More

Overcoming the Challenges of Measurability in Customer Experience (Part 2 of 2)

  • December 20 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

In part one of our look at measurability in customer experience, our panel outlined the framework of the challenges faced by multiple industries. In part two, Eric Messerschmidt, SVP, strategic marketing, CRM, and loyalty for Ulta Beauty, Norman...Read More

The Challenges of Measurability in Customer Experience and How to Overcome Them (Part 1 of 2)

  • December 19 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

The ways in which various industries define, socialize, and understand customer experience internally, as well as the technologies and processes to measure CX Gains, are more challenging today than ever before.   During a session titled...Read More

1-800-Contacts Not Phoning in Customer Experience

  • December 18 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

“We’ve been around so long we have an 800 number in our name still,” says Neil Wieloch, director insights and strategy for 1-800-Contacts. “I don’t even know if anyone knows what that means anymore.”  ...Read More

Navigating Customer Loyalty with Norwegian Cruise Line

  • December 17 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

One of the most recognized brands on the high seas, Norwegian Cruise Line was founded in 1966 and today is headquartered in Miami, Florida.  The company pioneered a more laid back style of cruising with the development of its Freestyle...Read More

Data Analytics and Employee Engagement Propel Loyalty

  • December 16 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

NextGen Healthcare, a leader in health care IT solutions, takes a holistic approach to loyalty as it must build and maintain relationships with both clients and end users, or, in other words, the client’s customers.  Loyalty360 spoke...Read More

Four Key Areas Help a Noted Nonprofit Better Engage with Donors and Customers (Part 2 of 2)

  • December 15 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Goodwill of Denver faced many challenges in segmenting customers and donors since those two groups have very different motivations and profiles. Those challenges were outlined in Part One of this article. Partnering with Clutch, a leader in...Read More

Goodwill of Denver and Clutch Partner to Leverage Loyalty and Solve Unique Challenges in the Nonprofit Sector (Part 1)

  • December 14 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

It wasn’t planned that way, but Goodwill of Denver, along with its loyalty marketing partner clutch, hosted a session at the Engagement & Expo, presented by Loyalty360, on Colorado Gives Day in the Mile High City. The day is set aside...Read More

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