Building Brand Loyalty in the Legal Profession

  • December 06 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Lawyers and legal firms aren’t typically associated with brand loyalty. However, Thomson Reuters, via its law services division, helps legal firms, both large and small, corporations, and government entities provide better service and...Read More

Brand Loyalty is Electric for DHL

  • December 05 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

When most people think of DHL they envision yellow vehicles, including vans, trucks, and aircraft, with the familiar red logo, delivering packages worldwide. “Deutsche Post DHL, the Group that  DHL is part of, is also a manufacturer of...Read More

Emotional Customer Engagement a Major Driving Force at Fanatics

  • December 04 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Finding emotional connections with customers typically equates to high levels of customer loyalty and brand advocacy. For a loyalty marketer, especially one that works in the intoxicating world of professional and collegiate sports, those...Read More

Customer Experience Part of the Journey for Ctrip

  • December 03 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Ctrip is a provider of travel services based in Shanghai.  Their services include reservation arrangements, transportation facilitation, packaged tours and corporate travel service capabilities. Founded in 1999, the company was acquired...Read More

There’s More to Loyalty Than Frequent Stays at Choice Hotels International

  • December 02 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

“I would say over the last couple of years we've been on quite an evolution,” says Jamie Russo, head of loyalty and customer engagement, Choice Hotels International. “We're getting to a place where we feel happy. It doesn...Read More

Higher Education and Higher Levels of Customer Loyalty Spell Success for Penn State

  • December 01 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Universities have been around for over a thousand years. In the twenty-first century, they face never-imagined challenges in terms of keeping students engaged while educating in the most efficient ways possible.   Loyalty360 spoke to Rose...Read More

Safelite AutoGlass is Driving Brand Loyalty with Technological Advancements and Omnichannel Engagement

  • November 30 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Safelite AutoGlass isn’t resting on its laurels of being the largest vehicle glass repair and replacement company in the country. The $1.5 billion company based in Columbus, Ohio is committed to staying ahead of customer needs, and in today...Read More

Learning About Brand Loyalty from Barnes & Noble College

  • November 29 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Many students heading off to college this fall may find themselves shopping for their course materials in a Barnes & Noble College bookstore. The company is the official campus bookstore at 770 campuses across the country, with more to come...Read More

Brand Loyalty Gets Personal with IRI

  • November 28 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“We’re seeing personalization in marketing communications accelerating at a very rapid pace in the FMCG industry, and it’s all being driven by technology,” says Robert I. Tomei, IRI’s president, consumer and shopper...Read More

GraceKennedy Has a Coalition of Brand Loyalty

  • November 27 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

GraceKennedy, the Jamaican-based conglomerate, faced a conundrum when it first looked into loyalty marketing. Should each vertical have its own program, or should it be a coalition of the company’s brands? It went with the latter.  ...Read More

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