Pepperdine Professor Emphasizes Need for Effective Analytics

  • August 06 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Analytics has never been more important to businesses, especially those trying to improve customer experience and engagement. However, finding enough people to accurately assess data is extremely difficult as many undergraduates avoid taking any...Read More

Recyclebank Wins Passionate Brand Loyalty by Working Toward a Sustainable Future

  • August 05 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

For many customer experience and marketing professionals today, the goal is to move beyond the notion of simply attracting new customers. It is no longer enough to get more people to engage on a one-time or limited basis. Rather, the notion of...Read More

Customer Relationship Management Benefits theChive, Its Users and Charities

  • August 04 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Launched in 2008 as a photo website by brothers John and Leo Resig, theCHIVE has since morphed into a multi-faceted new media brand. In 2012, on a whim, the website founders spearheaded a campaign to help a volunteer fire department stay in...Read More

In an Age of Disruption, CA Technologies Stresses the Importance of Customer Experience

  • August 03 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

The underpinnings of marketing and customer engagement are now driven by technology. In fact, this is true for almost all aspects of business. Emerging technologies are changing the way customers are interacting with brands and affecting the way...Read More

Humana's Mutually Beneficial Customer Experience Optimization

  • August 02 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Humana is one of the world’s largest health insurance companies. However, it is seeking to be more of a partner with consumers. To accomplish this, it is redefining the customer relationship particularly on its website and through mobile...Read More

Brand Loyalty and Customer Experience Nothing New to Credit Unions Like SchoolsFirst FCU

  • July 31 2016
  • Resource: In-Depth Exclusive
  • PF Wilson, Loyalty360

There’s an old saying that goes “if you don’t like the weather in (insert name of city), just wait a minute.” The same idea could be applied to payment technology. “When we are trying to catch up with one thing...Read More

Author Claims Social Media a Crucial Platform for Delivering Exceptional Customer Experience

  • July 30 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“Today customer service is the new marketing,” insists Jay Baer, a best-selling author and customer service expert who leads the firm Convince & Convert. “It is one of the main ways that companies can differentiate among one...Read More

GameStop Ahead of the Game When it Comes to Loyalty Programs

  • July 29 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

GameStop is the undisputed leader when it comes to video game retail. The company, formed in 1984 as Babbage’s, has carved its own place within the gaming landscape. Likewise, the brand’s PowerUp Rewards loyalty program has become the...Read More

Direct Marketing Makes the Pizza Ranch Loyalty Program a Hit

  • July 28 2016
  • Resource: In-Depth Exclusive
  • PF Wilson, Loyalty360

Gaining a bigger slice of the market is tough for pizza restaurants. Whether they are part of a chain or a local mom and pop, the competition in almost every town is fierce. Pizza Ranch, a popular chain in the Midwest, focuses on its sit-down...Read More

Customer Relationship Management Keeps Eagles Fans Engaged

  • July 26 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The Philadelphia Eagles were founded in 1933 and today have one of the most passionate fan bases in sports. The team keeps that enthusiasm at peak levels through its fan experience program. More than a loyalty program, it gives the faithful a...Read More

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