Mobile Payments and Plenti Fuel Brand Loyalty for ExxonMobil

  • January 10 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Plenti is a coalition loyalty program featuring a variety of verticals, including AT&T, Nationwide Insurance, Macy’s, Rite Aid, Direct Energy, Enterprise, Expedia, Hulu, and more. One of the coalition founding sponsors, is ExxonMobil...Read More

Employee Suggestion Leads to New Customer-Focused Initiative at Western & Southern Life

  • January 09 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

As a financial services firm, Western & Southern Life, a member company of Western & Southern Financial Group, is prohibited from offering a loyalty program to its customers. However, loyalty is still a very important part of the company...Read More

How One of America’s Largest Universities Stays Focused on Personalization

  • January 08 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty 360

When you have one of the largest student bodies in higher education, maintaining an optimal level of personalization can be a daunting task. Add to that mix, a student body that is made up of online scholars as well as those attending class at the...Read More

Customer Relationship Management Helps Voila Help Member Hotels

  • January 07 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

The hotel and lodging industry, along with the major airlines, was among the first to embrace loyalty programs. Pioneered by industry giants, smaller companies in those sectors sought to keep pace, though limited resources proved to be a major...Read More

Good Old-Fashioned Customer Loyalty Steers Hwy 55 in the Right Direction

  • January 06 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Originally called Andy’s Cheesesteaks and Cheeseburgers, Hwy 55 Burgers, Shakes & Fries has become one of the fastest growing fast-casual restaurant chains in America. That growth, accomplished primarily through franchising, hasn...Read More

Consumer Conversations Key to Citi’s Journey to “Uberize” the Banking Experience

  • January 05 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

It has been said, “the worst question ever asked, is the one which is never asked.” Citi had a similar philosophy when it approached customers about helping the bank improve its engagement efforts. Loyalty360 spoke with Alice Milligan,...Read More

Is There a Cost to Improving the Customer Experience?

  • January 04 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

In Part One, Verizon’s Erin Van Remortel, manager customer experience, explained how showing key stakeholders the customer journey of clients and customers who were having issues, was crucial to improving customer experiences. She explains...Read More

Sharing the Customer Journey with Stakeholders is the Key to Improving Customer Experience

  • January 03 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

If you run a business, dealing with voice or Internet providers can be a challenge. The providers supply a vital lifeline to your organization but dealing with them is sometimes difficult and frustrating. Verizon Enterprise Solutions recognizes...Read More

Heathrow Airport Working Toward Increased Customer Engagement

  • December 30 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Editor’s Note - This story was originally published in July, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular content schedule in 2017! When thinking...Read More

Wayfair Seeks Improved Brand Loyalty Through Online CX

  • December 29 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Editor’s Note - This story was originally published in October's Loyalty Management Online, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular...Read More

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