Safelite Brand Loyalty is “People Powered” and “Customer Driven”

  • May 09 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Safelite AutoGlass is one of the largest auto glass specialists in the nation. Since being founded in 1947, it has grown to serve more than 5.4 million customers annually, and it has become the leading brand for conducting an array of auto glass...Read More

Lowes Foods’ Experiential and Immersive Brand Culture Builds Community and Customer Loyalty

  • May 09 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

There are few businesses as competitive as the grocery industry. Just look around, and even the most casual consumer will notice a myriad of grocery stores on almost every corner and within every shopping center. To compound this problem...Read More

WomenHeart Champions the Brand Loyalty of Survivors, Supporters and Partners

  • May 07 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

It is absolutely critical for brands to know and understand the audience they are seeking to engage. For some brands, this means acquiring the ability to target a specific consumer segment with relevant and meaningful services. For other...Read More

For the New York Racing Association, a Day at the Races Means a Personalized Customer Experience

  • May 06 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The New York Racing Association serves as one of the premiere horseracing organizations in the world. Throughout its three properties - which include Aqueduct Racetrack for thoroughbred aficionados, the family friendly Belmont Park in Long Island,...Read More

Brand Loyalty is Top of Mind for the Atlanta Hawks

  • May 05 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

For the Atlanta Hawks, brand loyalty goes deeper than simply incentivizing interactions with the team. “Our primary goal is a passionate fan base that believes in the team and feel secure enough with what we’re doing as a team that...Read More

Harlequin Delivers Seamless Customer Experience Wherever Readers Buy

  • May 04 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson

The Harlequin My Rewards loyalty program stands out in the publishing world, according to Lucy Scinocca, Harlequin’s Director of Loyalty and Customer Insight for North America.   “Not only are we the first publisher to have an...Read More

The Next Wave of Disruption Belongs to Customer Experience-Centric Brands

  • May 03 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Disrupt, or be disrupted. This was the simple yet cautionary advice for both brands and customer experience professionals from Dayton Semerjian, CA Technologies General Manager of Global Customer Success, during a recent conversation with...Read More

Portland Trail Blazers Build Deeper Customer Engagement and Expand Fan Relationships

  • May 02 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Vincent Ircandia, Senior Vice President of Business Operations for the Portland Trail Blazers, told Loyalty360 that the NBA franchise sought to increase game attendance and build deeper, more personalized relationships with fans. Since...Read More

Experiential Rewards and Member Exclusivity Delights P.F. Chang’s Loyalty Program Members

  • May 01 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

P.F. Chang’s takes great care to win the customer loyalty of both casual diners and food aficionados alike. Since opening its doors in 1993, the brand’s mission to provide an authentically array of Chinese dishes has become a...Read More

Talking Customer Loyalty with Kimberly Turman, Pie Five Pizza Co.

  • April 30 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Officials at Pie Five Pizza Co. wanted to transform its loyalty program in 2013, moving from a paper-based rewards program to a data-driven solution. Since those changes were made, the loyalty program’s membership has jumped to about 660...Read More

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