Navigating Customer Loyalty with Norwegian Cruise Line

  • December 17 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

One of the most recognized brands on the high seas, Norwegian Cruise Line was founded in 1966 and today is headquartered in Miami, Florida.  The company pioneered a more laid back style of cruising with the development of its Freestyle...Read More

Data Analytics and Employee Engagement Propel Loyalty

  • December 16 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

NextGen Healthcare, a leader in health care IT solutions, takes a holistic approach to loyalty as it must build and maintain relationships with both clients and end users, or, in other words, the client’s customers.  Loyalty360 spoke...Read More

Four Key Areas Help a Noted Nonprofit Better Engage with Donors and Customers (Part 2 of 2)

  • December 15 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Goodwill of Denver faced many challenges in segmenting customers and donors since those two groups have very different motivations and profiles. Those challenges were outlined in Part One of this article. Partnering with Clutch, a leader in...Read More

Goodwill of Denver and Clutch Partner to Leverage Loyalty and Solve Unique Challenges in the Nonprofit Sector (Part 1)

  • December 14 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

It wasn’t planned that way, but Goodwill of Denver, along with its loyalty marketing partner clutch, hosted a session at the Engagement & Expo, presented by Loyalty360, on Colorado Gives Day in the Mile High City. The day is set aside...Read More

Recyclebank Continues to Grow as a Driver of Environmental Conservation and Awareness

  • December 13 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

Since 2004, Recyclebank has been an innovator in terms of “customer” loyalty. The company is based around the idea of incentivizing conservation efforts, and rewarding members based on their recycling and other sustainable actions...Read More

Hooters of Russia Looks to Mobile App to Drive Loyalty and Engagement

  • December 12 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Hooters of Russia opened in April of 2014 as a partnership between Atlanta-based Hooters of America LLC and Russian pro basketballer Andrei Kirilenko who played in the NBA for the Utah Jazz, Minnesota Timberwolves, and Brooklyn Nets. The Moscow...Read More

Customer Loyalty is Growing for FarmedHere

  • December 11 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Vertical farming is a new technology that grows food efficiently indoors all year long even in areas that see harsh winters. It’s also better for the environment in many ways. Chicago-based FarmedHere operates the largest vertical farming...Read More

How a Mobile App Sets KFC Russia Apart from its Competition and Builds Loyalty

  • December 10 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

American quick-service chains like McDonald’s, Burger King, and KFC have become quite popular in Russia since entering that market in the mid-90s. The latter, run as part of a franchise partnership between Louisville-based Yum! Brands and...Read More

Employee Engagement and The End User Experience Lead Sodexo Loyalty Efforts

  • December 09 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Loyalty marketing is tricky for a company like Sodexo, one of the world’s largest corporations. However, it isn’t size that’s the issue, it’s the fact that Sodexo, as a food service and facilities management company, is...Read More

Four Key Cornerstones Build Loyalty at Holiday World and Splashin’ Safari

  • December 08 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

“I met my wife here when I was sixteen,” says Eric Snow, vice president, marketing, sales, and guest entertainment for Holiday World & Splashin’ Safari in Santa Claus, Indiana. “You make lifetime friendships here. It...Read More

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