Focus on Mobile Drives Loyalty at NPR

  • January 23 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

National Public Radio was established in 1971 and has since become synonymous with the term public radio. However, NPR has many competitors including American Public Media, Public Radio International, WNYC Studios, and more. All of these entities...Read More

FIJI Water Earns Massive Brand Loyalty Due to Commitment to Its Customers

  • January 22 2017
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

This story was originally published on September 6th, 2016. FIJI Water, the No. 1 premium bottled water brand in the U.S., always places its customers first. “We have seen much achievement from a customer loyalty perspective,&rdquo...Read More

Wyndham Rewards’ Simplicity and Flexibility Drive Loyalty Program Success

  • January 21 2017
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

This article was originally published June 21st, 2016. Wyndham Rewards is a unique loyalty program. In a successful bid to reject the complex conventions typically still found throughout the hotel and travel industry, Wyndham instead embraced...Read More

Loyalty Driver Analysis Can Help Spark Customer Engagement

  • January 19 2017
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Every loyalty marketer wants as much customer engagement as possible. The more effective customer engagement, the better chance of achieving more sales and, ultimately, gaining customer loyalty and brand advocacy. Improving customer engagement is...Read More

What We’re Seeing & Hearing in the Loyalty Marketing Landscape

  • January 18 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Each week, Loyalty360 interviews numerous brands to help our audience gain insight into the ever-changing world of loyalty marketing. Through our What We’re Hearing & Seeing podcast, Loyalty360 CEO and CMO Mark Johnson assesses some the...Read More

Update: Recently Re-Launched Regal Crown Club is a Hit

  • January 17 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

In February of 2016, Regal Entertainment Group re-launched its Regal Crown Club loyalty program, based on extensive research and customer feedback. With a greater emphasis on mobile, the program has become a huge success for Regal.   &ldquo...Read More

Customer Relationship Management Delivers Results for DHL

  • January 16 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

DHL are a global leader not only in package delivery but in logistics and supply chain management as well. Its dedicated workforce provides solutions in over 220 countries and territories. That’s more international than the United Nations...Read More

Recyclebank Employs Behavioral Psychology to Encourage Conservation Efforts

  • January 13 2017
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

Most loyalty program members think of the incentives as exclusive to a few narrow verticals. While industries like travel, entertainment, and retail have certainly carved their place into the loyalty space, they are far from being the only show in...Read More

Omnichannel Engagement Provides Clear Customer Engagement for Safelite AutoGlass

  • January 12 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

For Safelite AutoGlass, it’s all about being omnichannel. The auto glass repair and replacement giant, based in Columbus, has been moving toward an engagement process that will be seamless across multiple platforms including web, mobile...Read More

Customer Experience Means Success Night After Night for Choice Hotels International

  • January 11 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

The hospitality sector was among the first industries to embrace loyalty programs. Today, of course, they are still quite popular, but most focus only on frequent travelers and guests. Choice Hotels International, recognizing an untapped market...Read More

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