Church’s Chicken Builds Authentic Emotional Customer Engagement Through the Magic of Digital Storytelling

  • April 15 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Church’s Chicken takes an approach to customer engagement that is beyond most, if not all, other brands in the QSR space. As one of the nation’s leading fried chicken brands, it understands how to leverage new technologies such as...Read More

Arby’s Offers Insight into Guest Experience, Team Member Engagement, and Being a Challenger Brand

  • April 14 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

QSR is among the most fluid industries in marketing. A successful quick serve restaurant needs the agility to adapt to ever-changing trends and customer desires. Jeff Baker, VP of Brand Experience, Arby’s Restaurant Group, Inc., sat down...Read More

Caesars Never Leaves Customer Loyalty to Chance

  • April 13 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

In the gaming and entertainment world, there are few brands that command as much attention, respect and brand loyalty as Caesars Entertainment Corporation. With a number of properties under its parent company including Harrah’s, Caesars and...Read More

Children’s Hospitals and Clinics of Minnesota Expertly Navigates the Rapidly Changing Healthcare Customer Experience

  • April 12 2016
  • Resource: In-Depth Exclusive
  • James M. Loy

Children’s Hospitals and Clinics of Minnesota is currently one of the largest pediatric health systems in the country, and it exists on the cutting-edge of many medical and technological procedures that continually enhance the health of ...Read More

Altimeter Group’s Brian Solis Shares CX Findings

  • April 11 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Altimeter Group’s Brian Solis is dedicated to creating change within brands and bringing customer experience into the spotlight. The first step, Solis told Loyalty360 in a recent discussion, is to define the CX problem and use that to guide...Read More

Owned by Its Policyholders, Guardian Life Insurance Focuses on Measuring Customer Experience

  • April 10 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

As a mutual company, customer experience is not just a buzzword for Guardian Life®, it’s a necessity. Guardian is a Fortune 250 financial services company that operates more than 70 agencies nationwide. For four consecutive years, the...Read More

Iron Tribe Fitness Drives Holistic Customer Engagement Through Close Knit Communities

  • April 09 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

As health and wellness become growing cultural concerns, Iron Tribe Fitness is stepping in to create tight fitness communities that can change people’s lives. Recognized as one of the fastest growing private companies in America today, Iron...Read More

For the Seattle Sounders, Building Brand Loyalty is a Matter of Knowing their Fans

  • April 08 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Besides capturing the hearts of fans around the world, sports teams offer a unique perspective on the topics of customer experience and engagement. In an industry where fan devotion goes beyond a simple value proposition, teams are expected to...Read More

General Motors Remains a Leader in Automotive Customer Experience

  • April 07 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Few automakers are able to stand toe-to-toe with General Motors. The company was built upon a foundation of brand loyalty, and continues that tradition in 2016. Headquartered in Detroit, Michigan, GM is home to iconic brands including Chevrolet...Read More

Employee Engagement is Crucial to Customer Experience at Great Eastern Energy

  • April 06 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Great Eastern Energy has been serving New York, New Jersey, and Massachusetts residents since 1996. The industry has changed dramatically over time, and energy providers have had to adjust practices to keep up. Great Eastern Energy has become one...Read More

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